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Why Use Comics for Knowledge Translation?
Illustrations by: David Lasky Written by: Silas James and Ayla Jacob
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People prefer to receive information that is accompanied by images. 1 That makes comics more appealing than standalone text.
THEY GRAB AND HOLD YOUR ATTENTION
Comics are novel and that can lead to more discovery! BTW, this is my
brother, Data. You won’t always see him but don’t worry he supports
everything I’ll tell you.
They’re ACCESSIBLE
That also means that comics can be more accessible for
people with disease burden or low literacy. 2, 4 Having less text also makes translation easier! Dual code processing can lead to mutually reinforced
comprehension and more durable recall. 3, 4, 5, 6, 7
Comics SHOW AND
TELL
Seeing images while reading words can reinforce
understanding and create more lasting memories.
THEY ENCOURAGE EMPATHY
I love that comic!
Presenting information as a story gives readers a context to frame the
content within. 4, 10
You know all of this because you’ve unconsciously learned our visual hierarchy.11
AND USE RICH COMMUNICATION
Comics are layered and communicate intuitively. Without any cues you’ve learned what to expect in italics, and what will
be below.
Cartoons as intervention have been shown to produce better results than written patient education alone. 14
THEY CAN BE
POWERFUL TOOLS
For YOUR PROJECT
Pictures tell a lot of the story; and less words means comics can be an unexpected
shortcut to get readers where they’re going easier.
hi, I’m desi - it’s short for “Dissemination” - I’m going to
tell you about my favorite tool: comics! Come on, there’s a lot to cover!
While reading this, you’ve been telling yourself a story. You’re filling in the missing parts with your imagination. Only you will
read this exact story. 8, 9
We love to talk comics! So, drop us a line, or pass this comic on to someone
who’d appreciate it.
You’re probably thinking about your project, or maybe someone to share this comic with…
Comics are appealing, 1 easy to understand 12, 13, and remember. 3, 4, 5, 6, 7. All this makes them great for patient
centered research or education… intervention or dissemination.
Email [email protected] or
to schedule a chat.
.
You can see some of our other work here: comics.tbi.washington.edu
References: 1 Townsend, Claudia, and Barbara E. Kahn. "The “visual preference heuristic”: The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload." Journal of Consumer Research 40.5 (2013): 993-1015. 2 van Weert, Julia CM, et al. "Tailored information for cancer patients on the Internet: effects of visual cues and language complexity on information recall and satisfaction." Patient Education and Counseling 84.3 (2011): 368-378. 3 Anglin, Gary J. "Effect of pictures on recall of written prose: How durable are picture effects?." ECTJ 35.1 (1987): 25-30. 4 Collins, Heather Rae. Pictorial encoding and testing impact recognition memory. University of California, Santa Barbara, 2007. 5 Houts, Peter S., et al. "The role of pictures in improving health communication: a review of research on attention, comprehension, recall, and adherence." Patient education and counseling 61.2 (2006): 173-190. 6 Liu, Jun. "Effects of comic strips on L2 learners' reading comprehension." TESOL quarterly 38.2 (2004): 225-243. 7 Khateb, Asaid, et al. "Dynamics of brain activation during an explicit word and image recognition task: an electrophysiological study." Brain Topography 14.3 (2002): 197-213. 8 McCloud, Scott, and A. D. Manning. "Understanding comics: The invisible art." IEEE Transactions on Professional Communications 41.1 (1998): 66-69. 9 Hatfield, Charles. Alternative comics: An emerging literature. Univ. Press of Mississippi, 2009. 10 Tufte, Edward R., and Stan Rifkin. "Visual Explanations: Images and Quantities, Evidence and Narrative." ISIS-International Review Devoted to the History of Science and its Cultural Influence 88.4 (1997): 748-748. 11 White-Schwoch, Travis. "Comprehending comics and graphic novels: Watchmen as a case for cognition." SANE journal: Sequential Art Narrative in Education 1.2 (2011): 2. 12 Sim, Moira G., et al. "Improving health Professional’s knowledge of hepatitis B using cartoon based learning tools: a retrospective analysis of pre and post tests." BMC medical education 14.1 (2014): 244. 13 Short, Jeremy C., Brandon Randolph-Seng, and Aaron F. McKenny. "Graphic presentation: An empirical examination of the graphic novel approach to communicate business concepts." Business Communication Quarterly 76.3 (2013): 273-303. 14 Delp, Chris, and Jeffrey Jones. "Communicating information to patients: the use of cartoon illustrations to improve comprehension of instructions." Academic Emergency Medicine 3.3 (1996): 264-270.
Authorship and I l lustrat ion This comic was written by Silas James and Ayla Jacob, illustrations were provided by David Lasky. Copyright Silas James and Ayla Jacob 2019. This document may be distributed freely however any modifications to content are strictly prohibited. Questions or feedback related to this document can be sent to: [email protected] or [email protected]
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