Why Undergraduate Students Choose to Use E-books

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Why Undergraduate Students Choose to Use E-books. Edward W. Walton Brick & Click Academic Library Symposium November 1, 2013. Background. My Interest Research began more than 15 years ago Wondered would e-books supplant printed books 1990s and Early 2000s E-books existed - PowerPoint PPT Presentation


<p>Factors Affecting the Adoption of E-books by Undergraduate Students</p> <p>Why Undergraduate StudentsChoose to Use E-booksEdward W. WaltonBrick &amp; Click Academic Library SymposiumNovember 1, 2013My InterestResearch began more than 15 years agoWondered would e-books supplant printed books1990s and Early 2000sE-books existedFew Adopters (Innovator Stage)Late 2000s (2007)Kindle sparked growth of e-book use in trade marketExpectationStudents will embrace e-books (Unrealized)E-books will make inroads into academiaBackgroundConundrumThe e-book is a conundrum. It is loved. It is hated. Sometimes, the lover and the hater is the same person.Book -- Romanticized TechnologyThe e-book is an innovation that is purported to replace the printed book, a beloved and romanticized technology.To successfully replace the printed book, the e-book must overcome significant cultural barriers to become a mainstream technology.</p> <p>BackgroundDiffusion of Innovations Theory(Rodgers, 2003)Getting an innovation through the adoption process is extremely difficult when the current practice is entrenched within the culture.</p> <p>To be adopted, an innovation must possess a compelling advantage over the technology that it proposes to supersede or there must besufficient external motivation to compel adoption over the perceived advantage of the current practice.BackgroundBroad Questions:Does the e-book provide a compelling advantage that will entice students to embrace the innovation?Are there compelling external motivations influencing students decision to adopt the use of e-books?BackgroundSix Major Areas of ResearchImpact of E-books on Academic LibrariesDesired Features and Technical IssuesImpact of E-books on Student LearningUse Rates in Academic LibrariesPurpose Students Use E-booksStudents Preference for Books vs. E-booksLiterature ReviewImpact of E-books on Academic LibrariesAcademic QualityAccessibilityAcquisitionsCompetitionCurrencyEfficiencyReservesLiterature ReviewDesired Features and Technical IssuesAccess to Multiple E-booksAppearanceAwarenessBookmarkingDesirable FeaturesDisparate SystemsNavigationPortabilitySearchabilityReading on ScreenTechnology IssuesLiterature ReviewImpact of E-books on Student LearningUse as a TextbookLearning OutcomesUse Rates in Academic LibrariesE-books UsedPatterns of UseLiterature ReviewPurpose Students Use E-booksComplete Course AssignmentsConvenienceReading PreferencePrefer Printed BooksLimited ReadingUse for ResearchLiterature ReviewInvestigate whether eight factors are related to e-book adoption (use) by undergraduate students at SBULeisure ReadingTextbook UseConducting ResearchAssigned ReadingRead in a ClassroomAvailability of E-book &amp; Printed Book Impact on Use Using an E-book Because of Forced AdoptionUsing an E-book Because of ConveniencePurpose of Study11Southwest Baptist UniversityLiberal Arts Institution w/Professional Degrees6 Associates, 45 Bachelors, 4 Masters, 1 Specialist, 2 DoctoralTraditional, Non-traditional and Online ProgramsResearch FocusTraditional Undergraduate Students (1,405)E-book Collection2002 First Collection (19,768)Additional Collections &amp; Individual Titles AcquiredSurvey Date 95,415 (33.2% of Titles Available)</p> <p>Institutional BackgroundInstrumentationSurvey -- 15 Questions Convenience SampleParticipants Selected During Chapel ServiceStudy Conducted in Spring 2012263 Participants (18.7% of Population)Freshman 87 (33.1%)Sophomore 78 (29.7%)Junior 70 (26.6%)Senior 28 (10.6%)ParticipantsChi Square Analyses (X 2)RQ1 &amp; 2: Two-Way X 2RQ3 &amp; 4: One-Way X 2</p> <p>If X 2 Value Exceeds X 2cv (Critical Value)Correlation Found Between FactorsRun Standardize Residual TestResidual &gt;= | 2 | -- Identifies Cells w/CorrelationData AnalysisQuestion (RQ1):How often is students use of e-books related to (a) reading for leisure; (b) reading a textbook; (c) using to conduct research for a class assignment; (d) reading an assigned reading for a class; or (e) reading an assigned reading in class?Null-Hypothesis (RQ1)There is no difference in the frequency of students use of e-books for leisure reading, textbook use, conducting research, assigned reading, and in-class reading.Question 1 (Compelling Advantage)Pearsons Two-Way Chi Squaredf = 16 (Degrees of Freedom)X 2cv = 7.96X 2 = 143.54 (Exceeds X 2cv)Asymp. Sig. = .00 (</p>


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