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The ability of social
media to increase
profitable business.
Gillian Hunt
3
• Why the potential of social media is vast.
• Is social media the poor relation or rich uncle? – who’s using it?
• A Profit making strategy• Tips and tactics
The Rise of Social Media
year platform
2012Pinterest
2011Google +2008Groupon2007Tumblr2006Twitter2005YouTube2004Facebook
year platform
2003 Wordpress2001 Meet-up1999 Blogger1995 Classmates1971 First email1995 Classmates1971 First email
SM Users
3.9m UK active users.
24m UK active users.
Reach potential
24m uk
users 15m uk users
SM contribute to profit?
• Remember, you can lead a horse to water, but
you can’t make them drink. Let them know
where the water is in order to get them there
so they have to choice to drink. And, getting
them to drink is another part of a B2B
marketing integrated strategy!”
• @GerryMoran
Reach more people = more potential sales = more profits.
Who is using social media in B2B?
Maersk – Container Line
Award winning campaig
n
Entrepreneur & Investor services
Accountants
Accenture – global. MJF Accountancy - Liverpool
Coffee and teashops
Gourmet Coffee Exchange Flags
Tea Parlour, Mathew Street
New ideas in B2B
Square
Who is advertising?
E-Marketer. December 13
Goal achievement = profits.
• Typical marketing goals:• Build an email opt in list• Improve customer service• Build community/stakeholders• Be a trusted ‘go to’ source• Increase brand awareness• Be trusted
Typical conversion steps
Picture by cargocollective.com
Increase engagemen
t
Download free report here
What gets measured gets done
Typical measures Likes/followersEngagementActions e.g. clickTaking step to demonstrate potential for lead nurtureTrialConversions
Tools and tips
• The content calendar
Sheduling platform
Right brain + left brain thinking
More helpful tools
• Find topics of interest• http://addictomatic.com/
• Manage twitter https://www.socialoomph.com/
• Run competitions https://woobox.com/
Tips
• Linked-in• Add a personnel page• Highlight services and thought
leadership• Participate in a group• Post status updates• Post a blog
Tips for content
company in-formation
33%
Respond and engage33%
reposting33%
Chart Title
Conclusion
• Social media becoming more commercial – much untapped potential
• Requires right and left brain thinking• With strategy and purpose it can
contribute to profit
