Why Samsung professional LFD instead of consumer TV for your business environment

Panel- Highest Quality meant for professional usage.

Panel- Consumer Grade ; High quality but meant for consumer usage (irregular)

Electronics-Industrial Grade Long Life Electronic Boards and components

Electronics- Consumer Grade Electronics

PC Usage- with flickering ; actually not meant forcomputer usage.

PC Usage- No Flickering ; stable ; High Quality

Brightness- HigherBrightness possible

Brightness- For usage in homes Brightness of 350cd/sqm

Warranty- 3 years Onsite Warranty(B2B – professional approach)

Warranty- limited to 2 Years(B2C - consumer approach)

Operation- Horizontal or Vertical Display Mode possible

Operation- Horizontal display only Anti Image Retention-Built-in software solution

Anti Image RetentionNot considered

LFD

Display withbuilt-in media player

Consumer TV

Why use a Large Format Display vs a regular TV for your business?

Why use a Large Format Display vs a regular TV for your business?

1.1. More ReliableMore Reliable→ Better for regular, long & more intensive use Internal components professional use oriented

2.2. Adapted for usage in professional environmentsAdapted for usage in professional environments → A clear and sophisticated display quality in bright environment of public/prof. places → Less reflection from light: anti-reflection coated

3.3. Cheaper solution than a regular TVCheaper solution than a regular TV → Initial investment is higher, but total ROI needs to be taken into account so in the end LFD solution is cheaper (total scope)

4.4. Continuity Continuity → LFD product cycle is more stable & more long term approach

responding to professional customer needs and expectations

5.5. Easy management of your contentEasy management of your content → Internal Media Player → Free software for content management - MagicInfo Lite S/W included

LFD panel has lower operating temperature vs a consumer TVLFD panel has lower operating temperature vs a consumer TV LFD: LFD:

• Control of internal temperature • Appropriate for more intensive & long-term use

Consumer TV: Consumer TV: • Product lifetime is affected due to excessive heat in case of more long-term use

DID dedicated Panel (Digital Information Display)DID dedicated Panel (Digital Information Display) LFD: LFD:

• Use of DID panel dedicated to the professional market & usage (electronics)

Consumer TV: Consumer TV: • Use of General Consumer Panel

Using image retention mode no image retention occurs even Using image retention mode no image retention occurs even with displaying a fixed pattern video for a long time with displaying a fixed pattern video for a long time

3 years professional warranty LFD vs 2 years warranty 3 years professional warranty LFD vs 2 years warranty consumer TVconsumer TV

Additional Thermal spread sheet

How is a LFD more reliable than a TV?

LFD more adapted for professional environments

More brightness vs regular TV (up to 700nits vs 350 nits)More brightness vs regular TV (up to 700nits vs 350 nits)

Anti-reflection coat on LFD, not considered on consumer TV.Anti-reflection coat on LFD, not considered on consumer TV.

LFD offering full connectivity (still VGA - not present anymore on TV)LFD offering full connectivity (still VGA - not present anymore on TV)

DVI port locking type signal cable preferred for public areaDVI port locking type signal cable preferred for public area

Safety lock: securing function keys in public areaSafety lock: securing function keys in public area

Timer : on/off, source, volume and holiday optionTimer : on/off, source, volume and holiday option

Auto source switching: automatic switching to secondary source if primary Auto source switching: automatic switching to secondary source if primary downdown

For some models (ME) optional touch overlay accessory available For some models (ME) optional touch overlay accessory available (upgradable)(upgradable)

Conventional TV

Samsung LFD

Easy management of your content

Free software MagicInfo Lite with embedded media player solutionFree software MagicInfo Lite with embedded media player solution

Easy scheduling of your content : allows you to play content (image, video, Easy scheduling of your content : allows you to play content (image, video, document files) at a desired timedocument files) at a desired time

You can play content saved on internal memory or USB memoryYou can play content saved on internal memory or USB memory

You can also play content via MagicInfo Lite Server after connecting to a You can also play content via MagicInfo Lite Server after connecting to a network (for free up to 25 displays)network (for free up to 25 displays)

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Strong points analysis LFD pro vs. consumer TV

CategoryLFD - MD series

TVFeature Reason

Pro area

DVI port / VGAlocking type signal cable preferred for pro area –

VGA still neededNone

Safety lock Securing / blocking function keys for pro area None

Timer on/off, source, volume and holiday option Limited

Auto source switchingAutomatic switching to secondary source

if primary is downNone

Remote control

RS232c in/outEffective and economical configuration via daisy

chainonly RS232C in

MDC programMulti Display Control program - provided as in-

box featureNone

Various commandsenough protocol command supports for precise

controlLimited

Digital sigange software (basic)

MagicInfo Litesuitable digital signage software for light users

local and remote scheduling supportedNone

Embedded media player

storing media contents in intermal memorysimple scheduling by remote controller

Limited (B2C functionality)

Technology

Components linked to pro

Maximum ROI None

Daily operationProfessional usage more intensive - possible up

to 16h/day or 24/7None

VideowallNatural mode

Automatic calculation of bezel width for natural picture

None

10x10 (Max. 100 units) simple videowall possible without any additional

equipmentNone

SatetyHard power switch Isolate power supplier from power system None

IT standard compliant with IT standard IEC60950 IEC60065

Warranty 3 years – B2B approach longer warranty policy – B2B philosophy 2 years

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5. Objection handling

1. Connectivity(1/2)

Specialist

Customers

Samsung LFD seems not to have enough connectivity, specially on HDMI

• Samsung LFDs have all necessary ports responding to professional usage (centralized, more easy for integration etc (even VGA still on LFD)• DVI interface is more recommended because connection in public area is firmly secured in order to prevent cables from detaching accidently.• Digital source like HDMI can be input via DVI cable as well with HDMI to DVI cable

9

5. Objection handling

1. Connectivity(2/2)

Specialist

Customers

Samsung LFD doesn’t have TV input port

• Samsung MD series have TV ANT input for US and Korea market.• In other regions, TV tuner box provided by 3rd party is broadly used specially in public area for user convenience

<North America / Korea> <World Wide>

Tuner box

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5. Objection handling

2. Price

Specialist

Customers

The unit price of LFD is relatively higher than consumer TV

• LFD and consumer TV just cannot be compared as such - need to take into account total scope (product technology, ROI, warranty, ….) • If user scenario is not just watching TV, total installation cost and operation cost should be considered• For basic digital signage projects Samsung LFD LED series have standard embedded media player solution with free Magicinfo S/W - easy upgrade possible in next phase & when needed by adding full PC and more advanced software

+ +

LFD Media Player

Scheduler S/W

Total installation cost