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Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask Gina Yannitell Reinhardt Bush School of Government and Public Service Texas A&M University

Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

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Page 1: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask Gina Yannitell Reinhardt

Bush School of Government and Public Service Texas A&M University

Page 2: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: By the Numbers Effectiveness defined as…

Yes No It depends on…

Sources: Compiled by “the author” from top-10 ranked Development, Growth, Economic, & Political Science journals, 1985-present

Page 3: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: By the Numbers Effectiveness defined as…

Yes No It depends on…

Economic growth (GDP per capita)

Sources: Compiled by “the author” from top-10 ranked Development, Growth, Economic, & Political Science journals, 1985-present

32 117

Page 4: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: By the Numbers Effectiveness defined as…

Yes No It depends on…

Economic growth (GDP per capita)

Development (literacy, food/water security, healthcare, infant mortality, … )

Sources: Compiled by “the author” from top-10 ranked Development, Growth, Economic, & Political Science journals, 1985-present

32

84 43

117

Page 5: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: By the Numbers Effectiveness defined as…

Yes No It depends on…

Economic growth (GDP per capita)

Development (literacy, food/water security, healthcare, infant mortality, … )

Strategy/ Diplomacy (UN votes, treaty membership, trade openness)

Sources: Compiled by “the author” from top-10 ranked Development, Growth, Economic, & Political Science journals, 1985-present

32

84 43

117

43 37

Page 6: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: By the Numbers Effectiveness defined as…

Yes No It depends on…

Economic growth (GDP per capita)

Development (literacy, food/water security, healthcare, infant mortality, … )

Strategy/ Diplomacy (UN votes, treaty membership, trade openness)

Sources: Compiled by “the author” from top-10 ranked Development, Growth, Economic, & Political Science journals, 1985-present

32

84 43

117

43 37

• Donor

• Time period

• Region

• Aid sector

• Model specification

• Were you standing on your head?

Page 7: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: The Traditional Story

Page 8: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: The Traditional Story The Market:

Asymmetric Information

Page 9: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: The Traditional Story The Market:

Asymmetric Information

The Actors: Principals Donor Governments Agents Recipient Governments

Page 10: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: The Traditional Story

The Market: Asymmetric Information

The Actors:

Principals Donor Governments Agents Recipient Governments

o The Pitfalls: o Moral Hazard o Rent-Seeking o Fungibility

Page 11: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: The Traditional Story

The Market: Asymmetric Information

The Actors:

Principals Donor Governments Agents Recipient Governments

o The Pitfalls: o Moral Hazard o Rent-Seeking o Fungibility

o The Solutions:

o Policy/Institutions o Conditionality o NGOs/Contractors

Page 12: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Aid Effectiveness: The Traditional Story

The Market: Asymmetric Information

The Actors:

Principals Donor Governments Agents Recipient Governments

And yet… effectiveness is still up for debate

o The Pitfalls: o Moral Hazard o Rent-Seeking o Fungibility

o The Solutions:

o Policy/Institutions o Conditionality o NGOs/Contractors

Page 13: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How do I settle it?

Page 14: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How do I settle it? Contracts!

Contractors as implementers

Page 15: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How do I settle it? Contracts!

Contractors as implementers Contractors are Agents

Page 16: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How do I settle it? Contracts!

Contractors as implementers Contractors are Agents Moral hazard, rent-seeking, and

fungibility have different implications

Page 17: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How do I settle it? Contracts!

Contractors as implementers Contractors are Agents Moral hazard, rent-seeking, and

fungibility have different implications A different set of solutions

Page 18: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How do I settle it? Contracts!

Contractors as implementers Contractors are Agents Moral hazard, rent-seeking, and

fungibility have different implications A different set of solutions A different set of expectations

Page 19: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How do I settle it? Contracts!

Contractors as implementers Contractors are Agents Moral hazard, rent-seeking, and

fungibility have different implications A different set of solutions A different set of expectations

o Greater complexity in effectiveness

Page 20: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

In other words…

Page 21: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

In other words… Contractors implement aid with:

lower levels of moral hazard

transferred rent-seeking

institutionally-strengthening fungibility

Page 22: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

In other words… Contractors implement aid with:

lower levels of moral hazard

transferred rent-seeking

institutionally-strengthening fungibility

Donors choose contractors v. government implementers based on the goals they wish to achieve.

Page 23: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

In other words… Contractors implement aid with:

lower levels of moral hazard

transferred rent-seeking

institutionally-strengthening fungibility

Donors choose contractors v. government implementers based on the goals they wish to achieve.

Donors are getting what they want.

Page 24: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

In other words… Contractors implement aid with:

lower levels of moral hazard

transferred rent-seeking

institutionally-strengthening fungibility

Donors choose contractors v. government implementers based on the goals they wish to achieve.

Donors are getting what they want. Scholars are getting a murky picture of

effectiveness.

Page 25: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

In other words… Contractors implement aid with:

lower levels of moral hazard transferred rent-seeking institutionally-strengthening fungibility

Donors choose contractors v. government implementers based on the goals they wish to achieve.

Donors are getting what they want. Scholars are getting a murky picture of

effectiveness. Partially because donors are defining

effectiveness differently than we are.

Page 26: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

In other words… Contractors implement aid with:

lower levels of moral hazard transferred rent-seeking institutionally-strengthening fungibility

Donors choose contractors v. government implementers based on the goals they wish to achieve.

Donors are getting what they want. Scholars are getting a murky picture of

effectiveness. Partially because donors are defining

effectiveness differently than we are. Partially because we are expecting

effectiveness to look different.

Page 27: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

So what?

Page 28: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

So what? Recent surge in development contracting

USAID, AusAID, EuropeAid, DfID, MCC Society of International Development

Page 29: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

So what? Recent surge in development contracting

USAID, AusAID, EuropeAid, DfID, MCC Society of International Development

Implementation:

Mechanisms Effectiveness International relations Economic growth Human development

Page 30: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

So what? Recent surge in development contracting

USAID, AusAID, EuropeAid, DfID, MCC Society of International Development

Implementation:

Mechanisms Effectiveness International relations Economic growth Human development

o Solves puzzles about effectiveness: Different Sectors Different Measures Multiple Measures in Multiple Sectors

Page 31: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Contracting: What Changes?

Contractors, vis-à-vis Governments

Page 32: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Contracting: What Changes?

Moral Hazard

Fungibility

Rent-Seeking

Contractors, vis-à-vis Governments

Patterns of Allocation

Effectiveness Outcomes

Page 33: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Contracting: What Changes?

Moral Hazard

Fungibility

Rent-Seeking

Contractors, vis-à-vis Governments

Patterns of Allocation

- Closer to Donor Goals

- Conditionality violations shift aid to new Contractor, not new Country

- Lower incentive, due to increased competition

Effectiveness Outcomes

Page 34: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Contracting: What Changes?

Moral Hazard

Fungibility

Rent-Seeking

Contractors, vis-à-vis Governments

Patterns of Allocation

- Closer to Donor Goals

- Conditionality violations shift aid to new Contractor, not new Country

- Lower incentive, due to increased competition

Effectiveness Outcomes

- Aid not driving corruption

- Aid continuing despite corruption

- Shifts from Recipient Government to donor headquarters

Page 35: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Contracting: What Changes?

Moral Hazard

Fungibility

Rent-Seeking

Contractors, vis-à-vis Governments

Patterns of Allocation

- Closer to Donor Goals

- Conditionality violations shift aid to new Contractor, not new Country

- Lower incentive, due to increased competition

Effectiveness Outcomes

- Service-related - Local Government

has no credit to claim - Strengthen/weaken

state

- Aid not driving corruption

- Aid continuing despite corruption

- Shifts from Recipient Government to donor headquarters

- Depends on state strength

- No Change

Page 36: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Contracting: What Changes?

Moral Hazard

Fungibility

Rent-Seeking

Contractors, vis-à-vis Governments

Patterns of Allocation

- Closer to Donor Goals

- Conditionality violations shift aid to new Contractor, not new Country

- Lower incentive, due to increased competition

Effectiveness Outcomes

- Service-related - Local Government

has no credit to claim - Strengthen/weaken

state

- Aid not driving corruption

- Aid continuing despite corruption

- Shifts from Recipient Government to donor headquarters

- Depends on state strength

- No Change

Page 37: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Three Questions: What are donors’ goals?

Growth, Development, Diplomacy/Strategy

How do donors try to achieve them? Recipient Governments v. Contractors

Is development assistance effective at achieving these goals?

Page 38: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Data and Methods 2003-2013

Documents, reports, press releases

132 Open-format Interviews 32 – 172 minutes (avg: 73 min.) In-person, telephone, internet (mode: in-person) US, Brazil, Nicaragua, Japan, Canada Recipient and Donor organizations

Regional and Global Directors USAID (US) AECID (Spain) EuropeAid (EU) CIDA (Canada)

DEZA(Switzerland) JICA / JBIC (Japan) IADB (Inter-American

Development Bank) NORAD (Norway)

Page 39: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Data and Methods 2003-2013

Documents, reports, press releases

132 Open-format Interviews 32 – 172 minutes (avg: 73 min.) In-person, telephone, internet (mode: in-person) US, Brazil, Nicaragua, Japan, Canada Recipient and Donor organizations

Regional and Global Directors USAID (US) AECID (Spain) EuropeAid (EU) CIDA (Canada)

DEZA(Switzerland) JICA / JBIC (Japan) IADB (Inter-American

Development Bank) NORAD (Norway)

Page 40: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

What are AID’s goals?

USAID (2012). “Who We Are.” “Branding.”

Page 41: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

What are AID’s goals? US foreign assistance is the “3rd D” of US

foreign policy Defense Diplomacy Development

USAID (2012). “Who We Are.” “Branding.”

Page 42: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

What are AID’s goals? US foreign assistance is the “3rd D” of US

foreign policy Defense Diplomacy Development

US foreign assistance has a dual purpose:

Furthering US interests Improving lives in the developing world

USAID (2012). “Who We Are.” “Branding.”

Page 43: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

What are AID’s goals? US foreign assistance is the “3rd D” of US

foreign policy Defense Diplomacy Development

US foreign assistance has a dual purpose:

Furthering US interests Improving lives in the developing world

USAID carries out US foreign policy by:

Promoting broad-scale human progress Expanding stable, free societies Creating markets and trade partners for the US Fostering goodwill abroad

USAID (2012). “Who We Are.” “Branding.”

Page 44: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

What are AID’s goals? US foreign assistance is the “3rd D” of US

foreign policy Defense Diplomacy Development

US foreign assistance has a dual purpose:

Furthering US interests Improving lives in the developing world

USAID carries out US foreign policy by:

Promoting broad-scale human progress Expanding stable, free societies Creating markets and trade partners for the US Fostering goodwill abroad

USAID (2012). “Who We Are.” “Branding.”

Page 45: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How AID tries to achieve them: Implementation Partners

USAID (2012). “Partner with Us.” “In-Country Partners.”

Page 46: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How AID tries to achieve them: Implementation Partners

USAID (2012). “Partner with Us.” “In-Country Partners.”

Corporations Faith-based/Community

Organizations NGOs Researchers, Scientists,

Innovators Small Business

Universities Diaspora US Government Agencies/

Military Humanitarian Responders In-Country Implementers

Page 47: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How AID tries to achieve them: Implementation Partners

In-Country Implementers Host Country Governments Corporations Faith-based/Community

Organizations NGOs

Researchers, Scientists, Innovators Small Business Universities

USAID (2012). “Partner with Us.” “In-Country Partners.”

Corporations Faith-based/Community

Organizations NGOs Researchers, Scientists,

Innovators

Small Business Universities Diaspora US Government Agencies/

Military Humanitarian Responders

Page 48: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

0%

20%

40%

60%

80%

100%

2003 2004 2005 2006 2007 2008 2009 2010

Percent of U.S. ODA Going to Foreign Governments

How much of US ODA do Host Country Governments Implement?

Compiled from USAID Foreign Assistance Database (FADB) via http://gbk.eads.usaidallnet.gov/

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0

5

10

15

20

25

30

35

Aid

in U

SD B

illio

ns

U.S. ODA, in Billions of Dollars

Foreign Governments Other Recipients

How much money are we talking about?

Compiled from USAID Foreign Assistance Database (FADB) via http://gbk.eads.usaidallnet.gov/

Page 50: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How AID tries to achieve them: Tactics Promoting broad-scale human progress

Further education Improve global health Safeguard water and sanitation Advance food security and agriculture

Expanding stable, free societies

Strengthen and protect democracy, human rights, and governance Further gender equality and women’s empowerment Help prevent and recover from crises and conflict

Creating markets/trade partners for the US

Promote economic growth and trade Promote science, technology, and innovation

Fostering goodwill abroad

Require branding and marking on behalf of AID, the American people, and contributors

USAID (2012). “Who We Are.” “What We Do.”

Page 51: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

How AID tries to achieve them: Tactics Promoting broad-scale human progress

Further education Improve global health Safeguard water and sanitation Advance food security and agriculture

Expanding stable, free societies

Strengthen and protect democracy, human rights, and governance Further gender equality and women’s empowerment Help prevent and recover from crises and conflict

Creating markets/trade partners for the US

Promote economic growth and trade Promote science, technology, and innovation

Fostering goodwill abroad

Require branding and marking on behalf of AID, the American people, and contributors

USAID (2012). “Who We Are.” “What We Do.”

Page 52: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 53: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

AID-funded programs, projects, activities, public communications, and commodities

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 54: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

AID-funded programs, projects, activities, public communications, and commodities

Must be branded and marked with the “USAID Identity”

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 55: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

AID-funded programs, projects, activities, public communications, and commodities

Must be branded and marked with the “USAID Identity”

Branding Identifies who the program is from; the sponsor of the

work

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 56: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

AID-funded programs, projects, activities, public communications, and commodities

Must be branded and marked with the “USAID Identity”

Branding Identifies who the program is from; the sponsor of the

work

Marking Acknowledges contributors Identifies organizations supporting the work

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 57: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 58: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

Branding Strategy (BS) has to be a part of every contract/grant/partnership agreement Publicity campaign Branding/marking materials

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 59: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

Branding Strategy (BS) has to be a part of every contract/grant/partnership agreement Publicity campaign Branding/marking materials

Portion of contract/grant can apply to Branding

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 60: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Branding and Marking

Branding Strategy (BS) has to be a part of every contract/grant/partnership agreement Publicity campaign Branding/marking materials

Portion of contract/grant can apply to Branding

Can apply for exemption

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

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LOGO

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TAGLINE

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BRAND NAME

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Achieving Goodwill: Results

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 73: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Results

State Department: - Favorability of the US was 37% in Indonesia, pre-

Tsunami - Rose to 66%, post-Tsunami - Water bottles with AID brand

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

Page 74: Why Isn’t US Foreign Development More Effective? It’s Time ... · Why Isn’t US Foreign Development Assistance More Effective? It’s Time to Ask . Gina Yannitell Reinhardt

Achieving Goodwill: Results

State Department: - Favorability of the US was 37% in Indonesia, pre-

Tsunami - Rose to 66%, post-Tsunami - Water bottles with AID brand

Pew:

- In 2003, only 15% of Indonesians had a positive opinion of US.

- Post-Tsunami, 79% of Indonesians had a more favorable view of the US “as a result of the relief efforts.”

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

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Achieving Goodwill: Results State Department:

- Favorability of the US was 37% in Indonesia, pre-Tsunami - Rose to 66%, post-Tsunami - Water bottles with AID brand

Pew:

- In 2003, only 15% of Indonesians had a positive opinion of US. - Post-Tsunami, 79% of Indonesians had a more favorable view

of the US “as a result of the relief efforts.”

o Conclusion: o Branding campaign is effective at promoting goodwill toward

America and, at spreading the knowledge of USAID and its efforts.

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

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Achieving Goodwill: Results State Department:

- Favorability of the US was 37% in Indonesia, pre-Tsunami - Rose to 66%, post-Tsunami - Water bottles with AID brand

Pew:

- In 2003, only 15% of Indonesians had a positive opinion of US. - Post-Tsunami, 79% of Indonesians had a more favorable view

of the US “as a result of the relief efforts.”

o Conclusion: o Branding campaign is effective at promoting goodwill toward

America and, at spreading the knowledge of USAID and its efforts.

USAID (2009). Automated Directives System “Chapter 320: Branding and Marking”

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Conclusions

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Conclusions Goals are multi-dimensional

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Conclusions Goals are multi-dimensional

Donors choose contractors v. government

implementers based on the goals they wish to achieve.

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Conclusions Goals are multi-dimensional

Donors choose contractors v. government

implementers based on the goals they wish to achieve.

Multi-faceted goals multitude effectiveness outcomes

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Conclusions Goals are multi-dimensional

Donors choose contractors v. government

implementers based on the goals they wish to achieve.

Multi-faceted goals multitude effectiveness outcomes Conflicting goals can negate or mitigate

Publicity campaigns and branding enhance awareness of US and “good news stories”

Ubiquitous donor references can undermine local ownership and struggling governance structures

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Conclusions Goals are multi-dimensional

Donors choose contractors v. government implementers

based on the goals they wish to achieve.

Multi-faceted goals multitude effectiveness outcomes Conflicting goals can negate or mitigate

Publicity campaigns and branding enhance awareness of US and “good news stories”

Ubiquitous donor references can undermine local ownership and struggling governance structures

Murky picture of effectiveness

Varying donor definitions Varying scholar preconceptions

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Conclusions Goals are multi-dimensional

Donors choose contractors v. government implementers based on the goals

they wish to achieve.

Multi-faceted goals multitude effectiveness outcomes Conflicting goals can negate or mitigate

Publicity campaigns and branding enhance awareness of US and “good news stories”

Ubiquitous donor references can undermine local ownership and struggling governance structures

Murky picture of effectiveness

Varying donor definitions Varying scholar preconceptions

Measure of “effectiveness”

Consider multiple facets; multiple Y variables Data Envelopment Analysis (DEA) Distance Function

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Thank you!

Gina Yannitell Reinhardt, Ph.D. Bush School of Government and Public Service

Texas A&M University www.ginareinhardt.com

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0

0.2

0.4

0.6

0.8

1

US Australia EU (via EuropeAid)

Proportion of ODA Going to Foreign Governments

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$0

$5

$10

$15

$20

$25

$30

$35

US Australia EU (via EuropeAid)

Aid

in U

SD B

illio

ns

ODA, in Billions of Dollars

Foreign Governments Other Recipients

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This project is financed by the EUROPEAN UNION Implementing partner: CONTRACTOR

Start of the works: xx.xx.xxxx End of the works: xx.xx.xxxx

EuropeAid

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Moral Hazard • USAID grants, contracts, and partnerships are known as the most onerous to

maintain and conform to, of all foreign development assistance.

• Regardless of the implementing partner, AID rules and procedures are designed to combat moral hazard

• All Host Government agencies have to report, just as contractors, NGOs, and other implementers do

• Measurement and reporting requirements must be structured to capture

actual growth, development, and strategy goals • If not, meeting requirements is only about meeting requirements, rather

than growing or developing

(AECID’s are the most tedious: “Why do they need everything in triplicate? Can’t they just print 3 copies when it gets there?”)

Rents • Foreign interest lobbying in Washington DC is active. • Development organizations petition AID and Congress to direct development

initiatives toward their sectors: AIDS, environment, democratization, water security, etc.