INFOGRAPHICS

THE WEB

???

ARE DOMINATING

WHY

How Visual Content is Trans-forming the Marketing Landscape

The infographic: a visual representation of complex data has emerged as one of the most popular forms of social content. Causes include: the way the human eye sees and reads content, diminishing attention spans, growing information overload, the unique ability to tell a visual story and the enormous viral sharing potential allowed by the medium.

90%

1/2

Did you know? Marketing

VISUAL

of information transmittedto the brain is visual

of the brain isdedicated to visual function

10 MillionBits per Second

The rate in which the human retina transmits

data to the brain or The speed of an

Ethernet connection

The human brain processes visual information 60,000 times faster than text

Approximately 65% of people are visual learners

Most people only remember 20% of what they read

Marketing persuades consumer's buying behavior and data visualization enhances that by factors of recall, memory and brand identity.

The purpose of visualization is insight, not pictures

Ben Shneiderman

HUMANS ARE

CREATURES

The EstimatedAttention Span

5 times more

Marketers

12 minutes

5 minutes

29,500,000,000,000,000,000,000

SPANS DATA GLUT&

We receiveinformation daily than we did in 1986

The average person is exposed to the equivalent of 174 newspapers of data per day

are struggling to get their messa-ges heard among all this noise.

in 2000

in 2012

= 315 times the number of grains of sand on the Earth

pieces of informationfloating around the world

Theres about

...a wealth of information creates a poverty of attention...

Herbert A. Simon

OUR SHRINKING ATTENTION

ARE TO BLAME

High Data

Data density can be improved by integratingALL visual elements into one page

The average press release contains

400 words1/1,000th

B A FH I RZ D T

3 5 98 1 27 6 4

Infographics allow you to focus your message only on the important

information, cutting out all the fluff.

Above all else show the dataEdward Tufte

DensityInfographics Have

which takes about 100 seconds or 10,000 bits per second to read,

of the human retina-brain data capacity

using only

Words Numbers Images

Words are meaningless without data

Data is meaningless without context

Images are vital to understanding

Infographics can beused in your brands:

Visualization makesyour message more:

This is done by:

PR Friendly

Social Media Campaigns

Presentations

Annual Reports

Research Content

Blogs

Newsletters

Internal Communications

Website

Telling the Story of Your Brand

Driving Traffic to Your Website

Encouraging User Engagement

Amplifying Your Social Media Presence

Creating Opportunities for User Generated Content

Increasing Referrals and Purchases

ActionableConcreteTangible

Visualizations act as a campfire around which we gather to tell storiesAl Shalloway

Infographics Are

1 Billion

3.2 Billion

500 Million

5 Billion

200 Million

92%

200 Million

2 new

11 Million

80%

There are

Internet users worldwide

2.4 Billion

Infographic search volumes on Google have increased more than 800% in the last two years

High Viral coefficient

The best way to go viral is by engaging millions of users, each of them sharing your content through their small social networks.

has more than

monthly active users

Facebook

likes and comments are

posted daily

has more than

members

Google+

times per day

The +1 button is pressed more

that

has more than

active users

Twitter

of retweets are based on

interesting content

has more than

members worldwide

LinkedIn

members per second join

LinkedIn

About

has more than

users

Pinterest

of Pins are Repins

I tell you and you forget. I show you and you remember. I involve you and you understand. Confucius

Infographics Have a

http://www.visualteachingalliance.com/http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspxhttp://www.eurekalert.org/pub_releases/2006-07/uops-prc072606.phphttp://www.insurance.lloydstsb.com/personal/general/mediacentre/homehazards_pr.asphttp://www.google.com/trends/explore#q=infographics&cmpt=qhttp://www.globalwebindex.net/Stream-Social http://www.mediabistro.com/alltwitter/internet-day-stats_b41621http://www.mediabistro.com/alltwitter/category/statistics/page/2http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

Unique Story

to be Told;

YOUR

Help YouTell It

WECAN

Sources

Brands

is Waiting

/marketplace