Using film to tell your business story allows you to convey a much richer account with words or pictures alone. Why? Find out more in this short ebook.
- 1. FilmsTell YourStory Who do you think youre talking to?
2. Spread The Word Using film to tell your story allows you to
convey a much richer account than you ever could, with words or
pictures alone. Why? Because it engages and stimulates more senses
and stirs people into action. Film is the most emotive form of
communication because it makes a connection with viewers on a
personal level.2 3. Somehelpfulfacts GOOGLEGoogle and other search
engines are prioritising film over other content formats in
theirsearch algorithms, meaning film content on a website will
drive ranking visibility, if youdont have film youre less likely to
feature.ROIFilmed content is confirmed as the best choice for
aiding brand awareness, brandfavourability and purchase intent -
seen to be more than twice* as effective as morestandard static ads
and simple Flash. *[DoubleClick]TRACTION85%* of people online
consumed an average of 10 hours of online filmed content a
month.*[comScore]ENGAGEMENTWebsite users select online film 4 to 1*
over any other form of content. *[Spotreels]Film is the most
powerful online tool to engage people with brands, those using
filmonline effectively in the sales conversion process have seen
sales teams improve theirconversion rates by 20%* and online
registrations by over 25%. *[www.mashable.com]FILM IS TOP FOR
MARKETERSFilm marketing has topped the 2010 priority list for
online marketers* ahead of SEO,PPC, social media, email marketing
and other online marketing tactics.*[Marketing Sherpa]SEOKeywords
for which Google offers video results in the index are 50 times*
more likelyto appear on the first page of results than a simple
text page in the index. Those areattractive odds. *[Forrester 2009]
3 4. TellingStoriestracc has offices in Europe, North America and
Asia andhas a growing network of exclusive media channelsreaching
influential commercial audiences of over 72million business people
across 3 continents.traccs global audience networks span a cross
section of industries, engaging withonline channels operated by the
worlds most successful publishers. tracc producescompelling film
content for these media partners, which inspires and shapes the
waypeople think and behave, over 40% are C-Level Management. Our
team of awardwinning broadcast journalists, directors, producers,
publishers and marketers knowhow to create persuasive commercial
stories which provoke a response.Our digital team can optimise a
film, ensuring content is distributed through anexpanding network
of audiences. Search engines flag it as attractive, people
commenton it and post it on to other sites, mobiles and PDAs carry
the content, allowing broadercommunities to access it, more people
view it and your brand message gets rankedmuch higher on search
engines like Google. The end result...film captures a greatershare
of mind.4 5. TellingStoriestracc reaches commercialaudiences of
over 72million business peopleacross 3 continents. 5 6. Soundbites
I was impressed with the level of preparation from TRACC Films were
professional, did what they the TRACC team, and they quickly
grasped a clearsaid they would do, seemed as passionate about
understanding of our business model the filming process as I am
about the product and Gill Bowler, Internal Communicationsreally
understood what Brora is about. At first I Manager, Waitrose was
anxious about the money but when I compare what we can and do spend
on advertising and Formats and delivery channels change all the
other promotions I think the film offers good time, but we need to
keep reaching out to new value for money. It is also long lasting
as the facts and current customers. The platform this givesincluded
will still be relevant in a year from now. us takes our message to
an untapped stream of I am sure it will help new customers trust us
and people that may have missed a traditional advertfeel compelled
to make that first purchase. or editorial.Victoria Pilkington,
Managing Director, Brora Niel McInnes, Corporate Communications
Manager, Scottish Enterprise Everything about working with Tracc
Films really The film has been a fantastic tool for reinforcing
stands out for me: the fluidity of the production our values
internally in both our London andprocess despite our lack of
experience, the Johannesburg offices.incredible professionalism of
the crew, the speed of deliveryit was extremely easy and enjoyable.
Katie Roswell, Marketing Director, PruHealth Caterina Rigoni,
Marketing Director, CoStar Money is tight, but we felt that
investing a little of the savings made through the efficient
marketing strategy was well worth while in ensuring future
engagement of the staff involved Derek Hobbs, Head of Customer
Insight & Marketing, DVLA 6 7. OurClients7 8. Get intouch
Filmed content inspires people to connect, so why wait? Contact us
now and well help spread the word. +44 (0) 207 234 3535
[email protected] 8
