1

Why do Reviews Matter?

An overview for doctors

2

Reviews are ‘Social Proof’

Social proof (noun) – a genuine belief that others are correct

Formal analysis shows that social proof can cause people to converge too quickly upon a single choice, so that the decisions of even large groups may be grounded in very little information.

Source: http://en.wikipedia.org/wiki/Social_proof

3

Search engines spread reviews

Try to ignore the 2.5 star rating above

4

Is having no reviews okay? (NO)

Reviews are social credit. Just like regular credit, you need a history.

What can happen if you don’t have a strong history of reviews?

One bad review can hurt

your reputation:

5

When patients Google you

Search engines are a major outlet for disseminating reviews.

The public sees your reviews every time they Google you—even if they are only looking for your phone number or address.

6

Mobile Devices Spread Reviews

Have you ever asked Siri to find a doctor near you?

7

Who Is Using Online Reviews

Only the young and tech savvy?

Surveys have proved otherwise

(Source: Experian, “How Word of Mouth, the Internet, and Online Consumer Reviews Influence Purchase Decisions”)

8

Influence is Growing

80% of consumers have changed their mind about a product or service based on a negative review

64% of consumers search for online reviews BEFORE making a decision

42% of consumers look up reviews for health providers, treatments, and products

9

Help for Doctors

• Review Concierge does the three (3) things to help you take back control of your online reviews

10

1. Review Report Card

Monitors your reviews on a daily basis

11

2. Review Concierge Service

• Remove reviews• Respond to reviews• Develop a review

generation strategy

12

3. Review Link

Helps you get reviews on the websites where you need better grades

13

How to ask for reviews

Use Review Link:

“To leave me feedback online, visit http://drstars.com/Good”

Patients can leave feedback on their mobile phones while sitting in your office.

14

The internet = feedback form

Start asking patients for “feedback” online

A Review Concierge can help you start sending patients online to leave you reviews

15

Call us anytime (866) 932-5888

• Meet your personal Review Concierge

• Start getting online reviews that accurately represent your quality of care