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Why CXOs Should Care About the Wild Web of Mapping. “Consumer” Mapping Sites Have Driven Awareness in Business. Sharing and re-mixing of Geo data by people Demystify GIS technology (interactive maps, directions, mash-ups). Unlocking GIS Data From it’s Silos. - PowerPoint PPT Presentation
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Why CXOs Should Care About the Wild Web of Mapping
Yahoo! Confidential
“Consumer” Mapping Sites Have Driven Awareness in Business
• Sharing and re-mixing of Geo data by people
• Demystify GIS technology (interactive maps, directions, mash-ups)
Yahoo! Confidential
Unlocking GIS Data From it’s Silos
• Open standards / GeoRSS support. APIs are also GeoRSS readers.
• MS Excel publishing to GeoRSS & Y! Maps Simple Publishing API.
• Range of API solutions for different audiences (simple vs. complex; platform independent)
MS Excel
GeoRSS
Web Server
Y! Maps APIs / Mashups
Other Data Sources
Yahoo! Confidential
Wide Range of Data Overlaid onto Maps