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WHO WE ARE
Brandspark is a marketing and communications agency. We specialize in creating marketing strategies and advertising campaigns.
We fire imaginations with insights and truths to see big ideas. We are aggressive yet accountable; we move beyond the shackles of advertising and ignite that spark of emotion whenever a brand
and its audience cross paths.
We are united as a team, and as a partners.
OUR INSIGHT
We believe in developing compelling brand communications which that are critical drivers of business performance.
www.brandspark.co.ke
Marketing and CommunicationStrategy
Event Planning and management
Public Relations
Creative Design
Social Media Strategy &Web Design
Media Strategy and Planning
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OUR SERVICES
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OUR EXPERTISE
OUR SPIRIT
The Agency is made up of a collective of people, sharing the samemission with a diverse range of talents in design, advertising, media and PR.
This diversity means we create original, appropriate and innovative solutions driven by research and market insight.
JanetKIBUTHU
MANAGINGDIRECTOR
PaulKARINGITHI
STRATEGYDIRECTOR
MaryGITARI
CLIENT SERVICEDIRECTOR
SamMADOKA
CREATIVE COMMUNICATIONEXPERT
Janet is the Steward of Brandspark, Her strengths include consumer data analysis and understanding, communication and media strategy and management.
She is also an expert in research analysis, data research and extracting key elements thatguide strategy development.
Paul is a reknown brand and advertising strategist. He has managed major brands in various markets.
Paul brings a wealth of experience to brandspark with a good knowledge of the market, target audience and good skills at identifying and analyzing competitors.
Mary is the verve that ignites the Brandspark flame. She has an impressive Public relationsbackgound, having worked in various industries. Her media fraternity network encompasses various industries across the East Africa region.
She has an intuition for elements that build brand equity and engage various organisation stakeholders in order to deliver the desired business results.
Sam has over 40 years of successful management and experience in effective public communication campaigns.
Highly successful in creatively designing and implementing exciting media communication solutions on radio, TV, press and below the line, in the areas of health, tourism, agriculture, governance and fast moving consumer products.
SammyMWALILI
CREATIVEMANAGER
DavidNDUNGU
CREATIVEDESIGNER
PeterMAINA
CREATIVEDESIGNER
EdwinMUITHERERO
FINANCE & RESEARCHDIRECTOR
SoilaKINAIYA
FINANCE & ADMINMANAGER
PeterMUTUA
SYSTEMASSISTANT
MercyCHEBON
CLIENT SERVICEMANAGER
RuthSARBABI
COMMUNICATIONEXECUTIVE
SOME OF OUR CLIENTS
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SOME OF OUR WORK
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SAMPLE ADS
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PUBLICATIONS
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SAMPLE WEBSITES
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Client: Project: Tripartite and IGAD Investment Conference 2011
Client: Project: Housing Developers website
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Client: Project: Website re-design
FLORA WHITE -TOILET PAPER
Project:Client: Website design
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PUBLIC RELATIONS
If you need to make an impact with various stakeholders, our team has developed
expertise to help you leverage tools including press releases, opinion pieces,
features, and media interviews.
Our expert team will provide an excellent public engagement plan to ensure that you
leverage on the ideal media coverage and stakeholder engagement plan.
www.brandspark.co.ke
LONGHORN PUBLISHERS NSE LISTING
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Valuation increased to 1.2B as share closed at Sh20 from original Sh14.
• Stakeholders Breakfast.• NSE listing event.• Media Relations.
First tranche Targeted 2Bn and raised 1.7Bn which surpassed the original 10% target. Successful launch and bell ringing event.
• Press conferences for Announcement of the bond.• Bond listing at the N.S.E listing.• Media interviews.
CONSOLIDATED BANK BOND LISTING AT NSE
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• Media relations plan.
• Press material development.
• Media Monitoring.
• Stakeholder press briefing.
• Conference documentation using photography and video.
AFRICAN MEDICINES REGULATORY HARMONIZATIONCONFERENCE ARUSHA
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Prepared a media relations plan for the conference in Arusha working with local Tanzania based media
who attended the conference and covered the event.
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INTEL YOLO PHONE LAUNCH
• Press briefing.
• Preparing press material.
• Social media strategy.
• Media invitation and coverage for the launch.
Launch event at The Tribe Hotel, the phone surpassed initial sales target, selling out in a 2 week
period after the launch.
EVENT PLANNING AND MANAGEMENT
Our event planning team has a wide range of Industry experience in
planning and executing confererences, product launches, concerts,
company events, expos, seminars, trainings, and press conferences.
over the past 30 days
FANSFANS
HERE’S WHERE THEY LIVE
WHO SEES, CLICKS ON, AND TELLS‘STORIES’ ABOUT THE CONTENT?
(location of fans, by country)
YEARS OLD
IMPRESSIONS STORIESENGAGEMENTS
Basic Stats
Demographics
Geo
OK cool, but howwell is the content
PERFORMING?
53% 47%
4
18-24FEMALE
189
1.5k
KENYA169
UNITED STATES5
GREAT BRITAIN3
UGANDA3
UNITED ARAB EMIRATES1
CD PHILIPPINES NIGERIA CHILE EGYPT1 1 1 1 1
407 12
over the past 30 days
FANSFANS
Basic Stats
4
FLORA WHITE -TOILET PAPER
189
26 July to 22 August
AFRICAN COTTON INDUSTRIES LAUNCH OF SANITARY TOWEL DISTRIBUTION PROJECT
Successful launch of the Flora Sanitary Towels officiated by the
Prime Minister Raila Odinga. Female students from various
schools around Nairobi benefitted from the supply of Sanitary
towels. Sales of African cotton items went up by 20%
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PEARL CAPITAL PARTNERS LAUNCH OF 2BILLION CAPITAL FUND
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Launch event held at Serena Hotel incorporating private Agri – Business Industry players andmedia fraternity. The fund was launched to provide financial access to boost Agri-business in East Africa.
Organising and implementing a 3 day
conference at the KICC that brought
together delegates from Kenya, Uganda,
Tanzania, South Sudan, Sudan, Ethiopia,
Burundi, Rwanda, Zambia and Somalia.
First day of the conference brought
together heads of states including, H.E.
President Mwai Kibaki, H.E. Raila Odinga, H.E.
King Mswati III, Pierré Nkrunzinza, Prime
Minister Melez Zenawi.
TRADEMARK EAST AFRICA TRIPARTITE CONFERENCE(COMESA, EAC, SADAC,IGAD)
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CELEBRATION CHOIR TWO DAY CONCERT
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Developed concert theme and implemented a two day
concert in Nairobi. Marketed the concert resulting in a
well attended two day event.
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SHINDE SOLO ALBUM LAUNCH
Packaging and branding for the artist’s
sophomore album launch at the
National museum in Nairobi.
SOCIAL MEDIA
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STORIES
PEOPLE
WHO IS SPREADING THE WORD?
HOW MANY PEOPLE SAW THE CONTENT?
This ratio can give an idea of how effectively content engages the audience
And deeply engaging with content?
These ratios can give a good idea of ‘virality’ and ‘ reach’
I f the numbers in thischart are close together,it can mean that thecontent was very ‘ viral’
UNIQUEIMPRESSIONS
VIRAL UNIQUEIMPRESSIONS
STORYTELLERS
Storytellers
Virality
# of people who saw the contentafter a friend told a ‘ story’ about it)
# of people telling ‘ stories’(stories increase content reach)
# of people who saw the contentanywhere on facebook
?
10
10
696639
?0 0
FLORA WHITE -TOILET PAPER
12HERE’S WHERE THEY LIVE
WHO SEES, CLICKS ON, AND TELLS‘STORIES’ ABOUT THE CONTENT?
(location of fans, by country)
YEARS OLD
WHO IS SPREADING THE WORD?
IMPRESSIONS STORIES
This ratio can give an idea of how effectively content engages the audience
ENGAGEMENTS(Any click)
And deeply engaging with content?
(Deeper engagement:likes, shares, etc.)
(Views of any content)
Geo
Storytellers
OK cool, but howwell is the content
PERFORMING?
53% 47%
FEMALE
1.5k
KENYA169
UNITED STATES5
GREAT BRITAIN3
UGANDA3
UNITED ARAB EMIRATES1
CD PHILIPPINES NIGERIA CHILE EGYPT1 1 1 1 1
407 12
12
FLORA TOILET PAPER REBRANDING ONLINE PROMOTION
Three month online campaign and give away to promote the new look Tissue.
Promotion involved people going in-store where they interacted with our
Throne instore promotion and took a picture.
We posted the pictures online and they had to get their friends to vote them as
the winning picture of the week.
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DOT NET SOCIAL MEDIA PROMOTION
Three month online campaing to promote the new price of a dot net domain to
the youth. We developed and implemented an online content management
strategy to grow the pages social media footprint and keep the page endeared
to the target audience.
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TRUTH & SPIRIT SOCIAL MEDIA CAMPAIGNCreated a social media page as a platform to create awareness on the new
publication. Launched a promotion encouraging users to post selfies with the
publication in order to win a free one year subscription.
OUR TEAM
Committed to building your brand.
Creating a link with the mediaand relevantstakeholders.
Dedicated to delivering Returnon Investment.
Your business partner from Strategy toExecution.
A planned sequence
single unconnected shots.
Proactive approach to maximise opportunities.
A pool of talent brought together for each client.
The Way We Work
www.brandspark.co.ke
www.brandspark.co.ke
[email protected] 653 8100707 701 585