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Demand Success
© Triblio Inc. All Rights Reserved. Not for Distribution
Who Rules the Future of
Marketing?
“Content marketing has
reached a perfect storm - all
channels are growing” ~ Custom Content Council
“58% of marketers will
spend more on marketing in
next 12 months” ~ Content Marketing Institute
The Science of Content
Content Science = Discovery of Hidden Insights:
• What Stories are My Buyers Interested in Right Now?
• What Content is Most Effective in Building Awareness?
• What Content is Most Influential to Lead Conversions?
• What Content Topics are Resonating with Specific Buyer
Personas?
The Future of Marketing is
More Content, Not Less#1
“78% of B2B Marketers produce more content than they did prior year”
~ Content Marketing Institute 2014
Why Creatives Will Rule the Future of
Marketing
___________
Engagement = Intellect + Emotion
_________
Data & Metrics Cannot Create
Engagement#2
Why Creatives Will Rule the Future of
Marketing
Left Brain versus Right Brain
Metrics“average number of blog visits in past 30 days”
Statistics“percentage of unique
blog visitors that convert to leads”
Analysis“the most effective
combination of content in converting buyer persona”
Left Brain versus Right Brain
Humor“how to use humor to engage buyer”
Inspiration
“how to inspire buyers toward brand affinity”
Sentiment“how to tap into
prevailing sentiment to promote ideas”
#3
_______
Information_______
_______
Insight_______
_______
Data_______
Marketing Technology Tools Are
Getting Better…
________________
Consumerization of Marketing Tech =
Zero-Day Onboarding + Self-Discovery
________________
… and Easier#3