Who is the leading producer of public service advertisements?

Question:

Answer:

The Ad Council has been addressing critical social issues since 1942.

Some Issues They Address:

• Adoption• Literacy• Autism• Cyberbullying Prevention• Obesity• Drunk Driving• And more…

Old Campaign

• Since 1983 their ads were meant to touch you emotionally.

• Showed actual home videos of people who were later killed by a drunk driver.

• “Friends Don’t Let Friends Drive Drunk”

Ad #1 Ad #2

New Campaign

• Meant to inspire dialogue • Recognition of the dangers of buzzed

driving• Even a few drinks can impair your driving

Ad #1 Ad #2 Ad #3

Magazine Ads

What do you think?

• Has the campaign been effective?• After seeing these ads will it make you

think twice about driving after a few drinks?