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Cluecon 2012, Chicago
• 2 Companies sitting on top of VoIP Network – Localphone
• Retail offering (VoIP accounts, apps) • 700,000 users
– Voxbeam • Wholesale offering, A-Z Termination • US CLEC • Terminate ~20,000,000 mins/week internationally
• We use – OpenSIPS – FreeSWITCH – Jester – RabbitMQ – Redis – Hadoop – Homer – Sangoma (Transcoding)
WHO WE ARE.
OVERVIEW. • Where we were 5 years ago “The Past” • Where we are now “The Present” • The Future • Who Cares About VoIP?
Cluecon 2012, Chicago
Part 1: The Past
Cluecon 2012, Chicago
A BIM CellA B
PBX Server PSTNVoIP phones
Cluecon 2012, Chicago
5 years ago – business.
Cluecon 2012, Chicago
5 years ago – business.
A BIM CellA B
PBX Server PSTNVoIP phones
5 years ago – residential.
Cluecon 2012, Chicago
• PSTN • Cell/mobile • Instant messenger • No VoIP
VoIP network Tier 1
carriers?Direct SIP
VoIP account
Direct SIP from
PSTN
SIP
Localphone 5 years ago.
Cluecon 2012, Chicago
Change1 – iPhone and Android apps.
Cluecon 2012, Chicago
Change2 – Data everywhere.
Cluecon 2012, Chicago
Change3 – Tier 1 SIP Trunking.
Cluecon 2012, Chicago
VoIP network
SIP
Part 2: The Present
Cluecon 2012, Chicago
Business – Unified Communications.
Cluecon 2012, Chicago
The Cloud
Cluecon 2012, Chicago
OTT Services.
Cluecon 2012, Chicago
‘Traditional telco’
OTT
Cluecon 2012, Chicago
Traditional Network.
Cluecon 2012, Chicago
Incoming communication
PSTN
OTT Network
Cluecon 2012, Chicago
Incoming communication
App
PSTN
IM
...Anything is possible!
The Localphone app.
Cluecon 2012, Chicago
Standard features:
Cluecon 2012, Chicago
ü Android & iPhone
Standard features:
The Localphone app.
Cluecon 2012, Chicago
ü Android & iPhone
ü Contact list
Standard features:
The Localphone app.
Cluecon 2012, Chicago
ü Android & iPhone
ü Contact list
ü SMS
Standard features:
The Localphone app.
Cluecon 2012, Chicago
ü Android & iPhone
ü Contact list
ü SMS
ü Make calls
Standard features:
The Localphone app.
Cluecon 2012, Chicago
Extra features:
The Localphone app.
VoIP network
Free switch operator
No
Codecs
ILBCSpeex
SIP 2carriers
Yes
PSTN access?
Wifi/3G
PSTN
SIP
GPS
The Localphone app – 100% VoIP.
Cluecon 2012, Chicago
Wifi InternetTier 1 CarrierSIP
LocalphoneVoIP
The Localphone app – Next steps.
Cluecon 2012, Chicago
LocalphoneVoIP
Network A
App App
Network B
Other VoIP‘carrier’
Cutting the PSTN Out
Cluecon 2012, Chicago
• Still reliant on PSTN into VoIP network • VoIP cheaper – no interconnect/CABs • VoIP higher quality • VoIP allows “OTT” functions
• Ideal is for contacts, not numbers
• But… PSTN still has huge usage • Small businesses • Consumers with no interest in smartphones or the internet
Solution…
Cluecon 2012, Chicago
孫子兵法 To know your Enemy, you must become
your Enemy. “To know your Enemy, you must
become your Enemy. -‐ Sun Tzu, The art of War
-
Sun Tzu, The Art of War
Removing PSTN from within!
Cluecon 2012, Chicago
LocalphoneSIP network
PSTNOwn range
(1407 XXX XXXX)Gateway
SIP SS7
Removing PSTN from within!
Cluecon 2012, Chicago
SS7 tandem
SIP network
A SIP network
B
SIP network
C
SIP network
DSIP network
E
SIP network
F
SIP network
G
SIP network
H
Cluecon 2012, Chicago
Removing PSTN from within!
SS7 tandem
SIP network
A SIP network
B
SIP network
C
SIP network
DSIP network
E
SIP network
F
SIP network
G
SIP network
H
Examples.
Cluecon 2012, Chicago
SS7 (PSTN)fig.1
fig.2
fig.3
fig.4
Part 3: The Future
Cluecon 2012, Chicago
Conclusion.
Cluecon 2012, Chicago
Conclusion • VoIP is all around us! • Tier 1 carriers now behind VoIP (SIP) • Consumers using more and more VoIP products whilst
being unaware that what they are using is VoIP • Who cares about VoIP
– I do! – We do! – End users don’t!
Thank you.
Cluecon 2012, Chicago
