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W H I T E W A T E RI N N O V A T I O N C E N T E R

whitewater university innovation center

Innovat ion is the speci f ic inst rument of entrepreneurship. The

act that endows

resources wi th a new

capaci ty to create

weal th.” - Peter Drucker



“The design was outstanding. It is a building that we are proud of.”

–Kevin Brunner, City Manager, City of Whitewater



As the first project within the Whitewater University Technology

Park, the Innovation Center’s mission is to provide space, facilities,

expertise and services to entrepreneurs starting businesses in close

alignment with UW-Whitewater. The Innovation Center is a central

learning location for both the Technology Park and the adjacent

Business Park.

The Center features flexible modules that are adaptable to future

uses. The new, two-story building serves commercial and incubator

tenants offering wet lab space and a flexible configuration for

it’s users. With a goal of setting the standard for responsible and

sustainable design for future developments within the park, the

Innovation Center achieved LEED Gold Certification. The project

was funded by the US Department of Commerce Economic

Development Administration, the City of Whitewater and the

Whitewater Community Development Authority.

Whitewater University Technology Park Board: Richard Telfer, President Jim Stewart, Vice President Kevin Brunner, Secretary Jeff Knight, Treasurer John Chenoweth Bud Gayhart Pete Zaballos

Whitewater University Technology Park Executive Director: Robert Young

Office of Research and Sponsored Programs and Whitewater Incubation Program:

Denise Ehlen, Director

faci l i ty overv iew


f a c i l i t y f a c t s

Levels: 2Acres: 5.75 Square feet: 37,500Surface parking: 104 stalls

Incubator module sizes: Nine @ 800 SF Six @ 500 SF Wet lab sizes: Three @ 500 SF One @ 775 SF

Main lobby amenities: Staffed reception area Table and booth seating Kitchenette / vending area Central mail room

Other common amenities: Three shared conference rooms Meeting facilities for up to 100 attendees Furnished outdoor patio Nearby walking paths Shower facilities Wireless internet




The Innovation Center uses many environmentally friendly

technologies and products as part of our efforts to promote

sustainability and the LEED Gold Level Certification.

Key green features and practices incorporated into the design are:

Floors: Floor tiles and carpet are made from 45% to 66%

recycled materials

Air Quality: Adhesives emit low levels of volatile organic

compounds (VOCs)

Green Seal certified cleaning products are used to

reduce environmental and health impacts

Plumbing: Plumbing utilizes low-flow technology to reduce

water consumption

Lighting: Rooms are equipped with motion detectors, which

conserve energy when the room is not in use

Efficient lights reduce electrical consumption

Lights in rooms with south-facing windows are

programmed to remain off when there is sufficient

natural light

green features


g re e n f e a t u re sGeothermal heating and cooling:

A geothermal heating and cooling system is used in this building,

decreasing overall energy consumption. Geothermal systems

take advantage of relatively stable underground temperatures to

reduce the need for traditional heating and cooling systems by

exchanging air from the building with air from below ground.

Some of the lower life cycle cost benefits include:

• Anticipated Energy Savings of $9,965 per year

• Calculated Simple Payback of 16 years

• Reduction of CO2 Emissions of 135 metric tons per year

• Considerable reduction of SO2 and NOx emissions

• Excellent Ground Formation Thermal Conductivity of 2.72

Btu/hr-ft-°F

• Available land area of approximately 20,000 square feet

• Geoexchange system modularity and optimization

opportunities to reduce first cost

Solar Panels:

The Innovation Center is equipped with three photovoltaic arrays

to utilize solar energy. When these solar arrays produce a power

surplus, clean solar energy will be sold back to WE Energies for

use in other homes or businesses in the area. These photovoltaic

arrays can harness up to 20 kWh of energy, reducing

dependence on traditional sources of electricity.




f i r s t f l o o r p l a n



s e c o n d f l o o r p l a n



masterplan key1. Whi tewater Innovat ion Center Phase I

2. Innovat ion Center Phase I I , 24,000 gsf, 2 levels

3. Avai lable Si te, 40,000 gsf, 2 levels












15. Soccer F ie lds

16. Walk ing Path

Park ing shown ind icates 3 spaces per 1,000 gs f



Business organization and planning• Business Development Consulting (developing business

idea, business plan development assistance, business and strategic planning , and/or proactive support)

• Fiscal and Legal Adv ice• Management Training/Support• Process Improvement• Diversification• Mentoring

Marketing, promotion, sales• Public Relations, Marketing, and/or Sales Consultation/Support• Search engine optimization (SEO)• Social media strategies and tactics• Professional networking

Commercialization and product development• Technology Commercialization• Research and Development• Grant Writing (SBIR, STTR, etc.)• State of Ingenuity services (rapid prototyping, global busi-

ness development, green manufacturing support/training, global business certification, family business support ser-vices, and open innovation/acceleration support.)

Business operations• Business Services (all utilities—water, electric, heat/AC,

secretarial/administrative support services, reception and telephone answering, office and/or workshop accommoda-tion, conference and meeting rooms , photocopier, fax and postage services , and bookkeeping and word processing).

One-on-one consulting and/or web-based training is also offered in the following topics:

• Business Plan Development• Financial Analysis• Pre-Venture Planning• Business Regulations and Licenses• Financial and Loan Packaging Assistance • Operational Planning• Product Development/Prototyping and Testing• Environmental Management Assistance• Government Marketing Assistance• Contract Compliance Advice

business incubation services


“The design was outstanding. It is a building that we are proud of and what I really appreciate is EUA’s ability to balance our tight budget and the innovation. That is the principle strength of their team. We wanted a green, LEED certified building and within a budget we could afford. We got both.” -Kevin Brunner, City Manager, City of Whitewater


Whitewater University Technology Park MissionThe mission of the Whitewater University Technology Park is to create and foster durable businesses and jobs through a close alignment of the University of Wisconsin-Whitewater’s research and educational competencies and the resources of the City of Whitewater. The Park serves as a foundation for a diversified and robust regional economy through the attraction of new residents, utilization of University faculty, staff, and student expertise and the retention of alumni talent.

Whitewater University Technology Park ContactsRobert YoungWhitewater University Technology Park Executive Directore: [email protected] p: 262.472.7145

Kevin BrunnerWhitewater City Managere: [email protected] p: 262.473.0500 ext. 200

Denise EhlenDirector, UW-Whitewater Office of Research and Sponsored Programse: [email protected] p: 262.472.5212

AcknowledgementThe Whitewater University Technology Park wishes to acknowledge the exemplary work and dedication of Eppstein Uhen Architects, for helping to bring the community’s vision to fruition.

Contact: Cliff Goodhart, Architect Senior Project Manager, Eppstein Uhen Architects e: [email protected] p: 608.442.6684

committment to business growth

I f everyone is th inking al ike, then somebody

is not th inking.”

- George S. Pat ton

2 2 2 We s t Wa s h i n g t o n Av e n u eS u i t e 6 5 0

M a d i s o n , W I 5 3 7 0 3p : 6 0 8 . 4 4 2 . 5 3 5 0

w w w. e u a . c o m

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WHITEWATER · • Process Improvement • Diversification • Mentoring. Marketing, promotion, sales • Public Relations, Marketing, and/or Sales Consultation/Support • Search