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Page 1: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

WHITE PAPER Ver 1.2

Page 2: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

02 | 26

Abstract

The first commerce of humankind started from getting out of self-sufficiency and

exchanging of necessary things. These bartering has been expanded into and settled with

the concept of commerce that sells and buys goods as money emerged.

As much time has passed and together with the development of Internet technology, offline

commerce has expanded increasingly more and more into the e-commerce market.

e-commerce global business is growing rapidly every year and it is expected to reach $ 4.8

trillion in 2021.01.

However, as the market grows rapidly, the e-commerce business has come to have many

problems.

Big corporations that are leading the e-commerce market are using their monopoly

positions to create an unfair market environment, such as monopoly pricing, demand for

excessive commission, mandatory price discounts, and demand for additional advertising

and promotion expenses.

In addition, e-commerce users (buyers) must rely on unilateral information provided by the

seller to purchase the goods. There are many cases of damages caused by manipulated

promotional contents through various social networks.

With the rapid growth of the e-commerce market and the development of logistics and

trade, new markets such cross-border shopping are rapidly growing together.

As of the end of 2016, the number of cross-border purchases is 23.59 million, with the

volume of $ 2.11 billion, increased by 35.6% and 29.1% respectively compared to the

same period in 2014. <Table 3 & 5> As you can see, cross-border shopping has been

recording an average growth rate of about 27% for the last 5 years. 02

GJ Mall wants to solve various problems of e-commerce market by using blockchain

technology and open a new era of decentralized global P2P e-commerce. Ether Cash is a

project group with global distribution, trade and logistics experts, and at the same time GJ

Mall's trading and exchange base currency. Based on the transparency and fairness of

blockchain, Ether Cash provides a new concept in which everyone can easily and

conveniently become users of P2P global goods and redistribute all the profits generated in

the GJ Mall ecosystem by allowing all users to own Ether Cash fairly, which is the new

concept of Global P2P e-commerce.

01. Quoted from Maritime Newspaper Jan 07 2019 Article _ International Logistics

Weekly

02. Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee

Lee _Mar 20 2018

GJ 2019 Gjmall White Paper

Page 3: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

1.Introduction

2.Vision & Goal

3.Market Survey

3.1 e-commerce market analysis and forecast

3.2 Cross-border market analysis and forecast

4.Problems of Market

5.Proposal of Ether Cash

6. Ether Cash Platform

7.Token Economy

8. Road Map

9. Core Member

-Legal disclaimer

TABLE OF CONTENTS

GLOBAL

SHOPPING PLATFORM

BASED BLOCKCHAIN

Page 4: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

Today, blockchain technology is not limited to cryptocurrency. Regardless of time and place,

we are able to not only close mutual business deals, but also share proprietary information

and profits, activate services, and add great value to potential markets.

Ether Cash is 'Blockchain Coin Serviced Globally' to eliminate imperfections in global

transactions. Ether Cash promotes global exchange and payment of shopping, content,

services and real estate. Among them, GJ Mall, which we will showcase first, has focused

on overseas direct trading market among e-commerce transactions.

Ether Cash has strived to solve problems that have not been solved, such as unfair trading

methods, damage due to inter-individual transactions, quality assurance, etc. through

blockchain technology and to build an environment in which anyone can trade safely.

In particular, the Ether Cash ecosystem provides a high level of reliability when exchanging

value through the establishment of a complete blockchain system for many small and

medium enterprises around the world who have had difficulties in entering the e-commerce

market due to transactions with existing financial institutions, and provide a safe, permanent

ledger for all transactions.

Also, the payment platform of Ether Cash is connected via a safer and more convenient

network. It establishes and shares a system where sufficient compensation system is

provided to all users.

01Introduction

Ether Cash Ecosystem Configuration <Figure 1>

Proprietary rights excessive commission information leakage risk

04 | 26

Reliable

Products/Servi

ces

Verification on

quality

Fast

transaction

Fair commerce

Page 5: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

Global shopping platform Based Blockchain

Ether Cash is a medium of exchange used at GJMall and a decentralized e-

commerce program connecting producers and consumers.

Page 6: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

GJ Mall introduced by Ether Cash is a decentralized commerce protocol that allows anyone

in the world to freely sell/buy goods and share profits transparently based on blockchain,

free from obstacles of free e-commerce such as banks and payment methods.

Ether Cash targets the following seven core values of the e-commerce market, proposing

new vision and targets of the e-commerce market:

Ether Cash introduces new value to the growing global trading and exchange markets. We

present a new e-commerce standard that eliminates the centralized elements of the global

commerce platform and provides an environment in which global sellers and buyers can

trade directly and transparently, distributing all revenues generated from there to ecosystem

members.

At the same time, we provide a trading environment suitable for global real estate

transactions. Acquisition and sale of real estate globally will be provided with GJ Mall as a

major trading service of Ether Cash.

02 Vision & Goal

05 | 26

01Anyone can participate freely as a member of the Ether Cash

ecosystem

02Sellers and buyers worldwide can directly connect and

communicate with each other

03Transparent matching system between seller and buyer and supports a

systematic consultation system

04Reasonable price structure through minimization of purchase stages and

transparent autonomous competition

05Establish a commercial ecosystem that all ecosystem users

can trust

06Ensure transparency of all transaction data using blockchain

technology

07 Maximize profit of Crypto ecosystem users and investors

Page 7: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

03 Market Survey

06 | 26

Global e-commerce Market is one of the fastest growing markets. It is expected to grow

about 27% annually from 2014 to 2021 and is currently forms a market of 2.8 trillion dollars

as of 2018.

From the birth of the e-commerce market until now, the market size of North America

including the United States had been the biggest, but it is now believed that Asia Pacific

including China has surpassed North America. 03

■ <Figure 3> Size of global trade and e-commerce transaction volume

e-commerce Market3-1

Category/year 2014 2015 2016 2017 2018

Global Commerce 21,859 22,421 22,839 23,501 24,253

Global e-commerce 1,471 1,548 1,915 2,352 2,860

Cross border

e-commerce233 304 400 530 676

(Unit: 1 billion USD)

03.Statistics from Ministry of Trade, Industry and Energy, January 2017

0

1000

2000

3000

4000

5000

6000

2014 2015 2016 2017 2018 2019 2020 2021

Global e-commerce Marekt Size

(Unit: 1 billion USD)

<Figure 2>

Page 8: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

07 | 26

The United States and China account for more than 70% of the global e-commerce market,

with an average annual growth rate of 10-15% in the United States and an explosive rate of

30-40% n China.

■ <Table 4> e-commerce transaction volume per major countries (unit : 1 billion USD)

The cross-border e-commerce market grew at a CAGR of 29.3% from 2014 to 2020,

becoming a key growth engine for B2C (business to consumer), and in the Asia-Pacific

region led by China accounted for 53.6% of e-commerce transactions.04

Now, the e-commerce market is without the limit of time and space, and this has become the

era in which buyers are no longer interested in where they buy goods. What matters to

buyers is the reliability and quality of the seller and the product, as well as competitive

quality and price.05

Rank Country Volume

1 China 672

2 US 340

3 UK 99

4 Japan 79

5 Germany 73

6 France 43

7 Korea 37

8 Canada 30

9 Russia 20

10 Brazil 19

In addition to e-commerce major countries

such as USA and China, e-commerce total

transaction volume, the share of retail in e-

commerce and the share of the mobile in

e-commerce show the trend of common

increase.

In particular, cross-border commerce is

growing rapidly due to the emergence of

global platforms such as Amazon and

Alibaba and the development of global

logistics market.

04.Samjeong KPMG Economic Institute_Issue Monitor_2016.05

05.Requoted from Nihon Keizai Shimbun (Apr 25, 2017) in eToday(2017.04.25) article “Global e-commerce market

rapidly grows”

Page 9: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

08 | 26

Analysis of the cross-border commerce market in Korea3-2

The cross-border commerce market is growing fast due to the fact that people can purchase

goods they can’t purchase in their countries or overseas consumer goods at a cheaper price

based on the growth of online shopping malls and purchasing (shipping) agencies.

In 2017, the number of cross-border purchases in Korea exceeded US$ 2 billion for the first

time, reaching a record high, and the number of purchases has reached 23.59 million.

The number of purchases increased by 35.6% compared to 2016, purchasing volume

increased by 29.1%, and the average growth rate of cross-border purchases has grown by

27% over the past five years.

■ <Table 5> Cross-border commerce volume in Korea 06

It is analyzed that the demand for cross-border commerce has increased due to the increase

of the infrastructure for cross-border commerce, drop in exchange rates such as weak dollar

and yen, as well as global discount events such as China’s Single Day and the Black Friday

in the US.

The US has the biggest share of 56% for the share per each country (by number of

purchases), still ranking in the first place, but has been dropping from 73% in 2015, 65% in

2016 and 56% in 2017, and China, on the other hand, increased from 11% in 2016 to 17% in

2017.

In addition, it is shown that the cross-border commerce market is becoming diversified from

US-centered to China, Europe and Japan, as Europe shows 15% in both 2016 and 2017, and

Japan increased from 6% in 2016 to 9% in 2017.

In particular, in China, the number of purchases in 2016 was 1,937,000 and the purchase

price was $150 million, but the number of purchases in 2017 was 4,408,000 and the

purchase volume was $270 million, showing more than 80% growth.07

2014 2016 Growth rate(%)

No. of

purchases

Purchase

amount

No. of

purchases

Purchase

amount

No. of

purchases

Purchase

amount

17.40

million

1.63 billion

USD

23.59

million

2.11 billion

USD35.6% 29.1%

06. Customs Service Press Release_Special Customs Service Section of Customs Service_Mar 20 2018

07. KDB_Impact of expansion of foreign direct investment on domestic distribution market and implications_Jun

2014

Page 10: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

04 Problems of Market

09 | 26

The global e-commerce market and the cross-border commerce market are growing rapidly

with the advantage of being able to purchase the desired products at a low price while

providing the buyer with opportunities to choose from various products. However, there are

still cases of consumer damage in purchases along with the opacity of transactions.

Sellers who are not able to be incorporated into the financial system4-1

In the e-commerce market, sellers can sell their products within the institutionalized

financial system for remittance and handling fees, together with payment platforms. As a

result, many agricultural producers and small business owners (domestic handicrafts) still

cannot find sales outlets because either they have credit problems or do not know how to get

into the institutionalized financial system.

In the case of cross-border e-commerce, the purchase price of the goods purchased by the

purchaser is applied to the exchange rate at the time of purchase, transferring money to the

seller of the product through the various stages of exchange, thereby reducing the cost to the

seller. Also, we have simplified the complex process of banks and the financial sector with

direct transactions via Ether Cash.

Seller

Open account

Remit payment

Banks and finance sector (PG etc.)

E-commerce

Platform

Open account

Global purchaser group

● Seller's credit rating

● Usage complexity (duplication of money exchange)

● Excess fee

● Delayed payment time

Ether

Cash

Existing

transaction

Page 11: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

Although the cross-border e-commerce market is growing at an annual average rate of 27%

over the past five years, the problems of value compensation and decentralization of

transaction data still remain to be solved.

What act as the roadblock to fair value compensation are the elements that drive the sales

price up because they includes the excessive commissions of e-commerce, the commission

for PG companies (payment companies) and exchange fees of the financial sector.

Many e-commerce platforms have recently adopted the digital commerce method to ensure

transaction transparency and reliability of sellers and products, but the trading structure itself

has reached its limit and there are still many difficulties in securing credibility.

People generally think that low prices and discounts are the criteria for choosing any

platform, but a recent survey found that the first condition for buyers to choose a cross-

border e-commerce is the platform reliability (54.6%). 07 In conclusion, customers want the

most reliable e-commerce platform.

54.60%

47.40%

46.60%

34.30%

23.40%

21.00%

20.60%

16.90%

8.50%

6.70% <Table 6> iMedia Research

10 | 26

Opacity of compensation and data4-2

07.Quoted from the Article on Dec 20 2018, Bizworld News, and iiMedia Research presentation (2018)

Platform reliability

Platform awareness

Product diversity

Share of brand products

New product update speed

After sales service

Affordable price

Fast and safe delivery

Member service

Discount events

Page 12: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

11 | 26

The problem of security (hacking)4-3

The most urgent concerns and issues in the e-commerce industry are personal identity theft

and hacking. Despite the development and use of many technologies, we continue to witness

personal information leakage accidents through media.

Such issue of security does not stop short at just hacking, but such problems can be used for

a variety of crimes or even lead to monetary damages.

A typical example is the leakage of personal information of 143 million US consumers due

to a certain company's data breach in 2017.

In the case of e-commerce, unless these ultimate problems are not solved particularly, they

will also cause a huge financial damage to the business.

Ultimately, buyers will stay away from relatively vulnerable mid to small-sized platforms,

which will result in more monopoly dominance of more reliable global e-commerce

platforms.

Page 13: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

05 Proposal of Ether Cash

12 | 26

GJ Mall is a global shopping platform that is introduced by Ether Cash. The extended

blockchain technology from Ether Cash connects sellers and buyers directly to all

transactions within the ecosystem and increases transparency and autonomy. It increases the

reliability of transactions by making it possible to disclose and utilize the data of all

processes, from registration of goods to sales to all participants.

In addition, GJ Mall is evolving into a more reliable e-commerce platform by distributing

profits generated by innovative reduction of the ecosystem structure to all participants.

A true e-commerce platform where everyone can sell5-1

The beginning of commerce began with the exchange of goods. However, due to the reason

for securing reliability, online transactions have had to go through many stages of

transactions between the seller and the buyer. As a result, even if a seller intends to sell

his/her products, the seller must be evaluated for his/her creditworthiness, and the process

for the transaction must go through the financial institutions (banks).

For that reason, there are many small business owners who have good products but cannot

sell them.

Based on blockchain, GJ Mall secures the reliability and transparency of sellers and buyers

so that it continues the basic concept of commerce – that if anyone has a good product, they

will be able to sell it to a global purchasing group.

Buyer

COIN COIN

Curre

nt

Impro

ved

COINSeller

Seller

Buyer

Buyer

BANK

COIN

COIN

Seller

SellerBuyer

COIN

Page 14: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

13 | 26

Resolution of Opacity and Reasonable Distribution of Revenues5-2

In the case of the current e-commerce, you will incur a commission of up to 10% of the

commodity price, such as credit card company fee, PG company fee, and bank (financial

sector) exchange fee. The seller must also have a payback period of at least 10 days from the

sale of the product through various stages and processes.

Because all transactions in the GJ Mall ecosystem are done with Ether Cash, sellers no

longer need to use complex finance (banking), and no financial or exchange fees are needed

anymore.

In addition, credit based on individual credit will no longer be necessary. This free

transaction is possible because of the transparent and secure P2P solution based on GJ Mall's

blockchain.

Purchaser

YES

Product purchase

Purchase payment

Ether Cash

When using GJ Mall platform

PG System

When using ordinary shopping platforms

Takes more than 10 days

Exchange fee

PG company fee

Immediate fund collection

Safe transaction

Direct transaction

Configuration of e-commerce payment replacing service

of GJ Mall

NO Financial company fee

Page 15: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

14 | 26

Although GJ Mall's blockchain-based payment service looks like the traditional system of

PG companies, but Ether Cash is sent to the seller's wallet as soon as the buyer makes a

purchase. At this time, the seller can immediately check the payment statement.

GJ Mall maximizes the value of the transaction by minimizing all transactions in the

ecosystem and by offering a direct-linked trading structure that enables the voluntary

selection of goods between sellers and buyers and rates of profit without the involvement of

e-commerce (administrator), maximizing the value of transactions.

Building a safe e-commerce platform5-3

With the advent of blockchain technology, the Internet revolution is starting again.

However, blockchain is still in its infancy.

The e-commerce market either is not aware of the blockchain technology or is just content

with the current level in terms of cyber security.

GJ Mall stores customer data in blockchain to provide innovative levels of security that

never existed in the past.

Blockchain technology allows decentralized data to be stored in a not manipulable manner

and ensures that all transactions in all ecosystems are safe and secure for all users through

the use of safe smart contracts.

Page 16: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

15 | 26

Expansion of global trading5-4There are still a large number of people alienated from financial transactions such as banks.

According to the Global Findex report released by the World Bank, only 62 percent of the

world's population has financial accounts. Especially in India, about 1 billion of the 1.3

billion population are said to have no bank account. In the case of the Philippines, while cell

phone penetration rate is 70%, the number of Filipinos with no basic birth certificate is about

7.4 million, all of which are alienated from banking services (See the Asia Business Daily,

February 20, 2019)

Ether Cash will support them to formally do commerce, real estate purchases, etc. in their

home country or global payment and exchange markets through minimum personal

information authentication. We hope that this will expand users to Southeast Asia, India and

China as well as Japan, which has a low percentage of credit card users.

Ether Cash has already successfully built a service infrastructure for real estate transactions

in Malaysia. Such models present a vision that can be extended to Asia, the Americas, and

Europe.

▲ Examples of real estate sold through the Ether Cash project: Johor Bahru Mansion in

Malaysia

Page 17: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

▲ Examples of real estate sold through the Ether Cash project ▲17 | 25

16 | 26

Page 18: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

Ether Cash Platform

06

Direct connection between sellers and buyers6-1

The GJ Mall e-commerce Shopping platform provides a revolutionary cross-border e-

commerce platform through a block chain-based ecosystem, linking global commodity

sellers and buyers directly to the following innovative shopping platforms;

● Regardless of the financial sector, anyone can sell and promote their products worldwide

● Suppliers and buyers are directly connected without of the middle stage

● Buyer can make reliable transactions

● The purchase price is provided to the seller without delay.

● Eliminate transaction fees and reward users and investors of transactions

● You must pay Ether Cash when you register your product, which is used for ecosystem

operations

● The seller must have the same amount of cash as the amount of the stock of the product,

so buyers can make safe transactions

17 | 26

Page 19: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

18 | 26

Ether Cash is a medium of exchange that is used in the ecosystem of e-commerce that

connects producers and consumers and it is not only a motive for promoting sales and

purchasing across borders, but also contributing to the activation of the market economy

through the expansion of new markets.

When Ether Cash (ETCA) secures its value as an exchange medium, its value will be

recognized at the cypto coin market as its reliability in the market is verified. As a result,

you can earn extra income by trading at a high price in the international exchange market.

Functions of Ether Cash and benefits as a

traded commodity

6-2

Ether Cash Value

CoinInvestor

MarketCustomer

Page 20: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

18 | 26

● Supplier

Sellers can sell goods to buyers worldwide through the GJ Mall platform.

Sellers need to get as much Ether Cash as they can sell to sell their products.

Sellers must pay a certain amount of Ether Cash cash when registering a product.

● Customer

Buyers can purchase goods through Ether Cash as customers who purchase goods through

the GJ Mall platform. Purchasers paying can receive a discount on card payment fees

through GJ Mall's default coin, Ether Cash. Buyers who purchase using Ether Cash can also

be rewarded with Ether Cash.

● GJ Corporation (administrator)

GJ Corporation is the entity that supports the overall operation of GJ Mall.

Dispute Resolution: GJ Mall acts as a solver for disputes over all transactions within the

ecosystem.

Dashboard: We create and manage dashboards to facilitate merchandise registration.

Database: It stores and manages data for all transactions.

Partnership: We partner with reliable logistics companies and partners to maintain the

ecosystem.

● Ether Cash

This is the default trading coin used at GJ Mall.

Ether Cash is used for purchasing, revenue sharing between members, and rewards. In

addition, Ether Cash can be exchanged for legal currency in all future exchanges where GJ

Mall is listed.

● Data Layer

It stores and manages the data that sellers needs such as information of seller's information,

product information, buyer's purchase pattern, purchase data for each country, purchase

preference. Commodity trading and token compensation records are recorded in a block

based on information on the data layer and the various activity data of buyers are provided

again for the marketing and sales activities of the seller of the goods.

Components of the ecosystem6-3

Page 21: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

19 | 26

07 Token Economy

A total of 30 billion Ether Cashes will be issued that will reflect the value of GJ Mall and

facilitate the activation of the platform. Many of them are distributed to buyers and sellers in

order to compensate shopping mall users and facilitate the shopping mall.

Ether Cash Token Economy7-1

SALEPlatform

Distribution

Team

DistributionCompany SUM SALE

45% 40% 6% 9% 100% 1%(45%)

13.5

billion12 billion 1.8 billion 2.7 billion 30 billion 135 million

Token name Ether Cash

Platform ERC 2.0

Official website http://gjmall.hostit.co.kr

Total number of coins 30,000,000,000

Symbol acronym ETCASymbol

Sale

45%

Platform

40%

Team & Advisor

6%

Company

9%

Sales Plan

Sale Platform Team & Advisor Company

Page 22: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

Platform Team & Advisor Company

20 | 26

A lock-up policy is enforced for the purposes of stable operation of the Ether Cash,

maintenance of coin price, and moral hazard prevention.

Policy and distribution7-2

POLICY

(Lock up)Platform Team Company

Sum

(Unit : 10,000)

12 months 25% 25% 25% 412,500

24 months 25% 25% 25% 486,000

36 months 25% 25% 25% 412,500

40 months 20% 25% 20% 339,000

Lock Up

12 month

25%

24 month

25%

36 month

25%

40 month

25%

For initial stabilization, Ether Cash will distribute less than 1% of the total issue volume at

the start of service, and will increase the distribution according to the Foundation's policy.

12 month

25%

24 month

25%

36 month

25%

40 month

25%

12 month

25%

24 month

25%

36 month

25%

40 month

25%

Page 23: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

Ether Cash (GJ Corporation) enforces strict management of investment of funds. The details

thereof will be disclosed to the public through the commission on a regular basis.

21 | 26

45%

10%

15%

21%

9%

User Acquistion Marketing& Promotion

Development Operation

Legal Expenses

Funds Allocation

Page 24: WHITE PAPER - ETHERCASHethercash88.com/Ether_Cash_White_Paper.pdf · Korea Customs Service Press Release _ Special Clearance Section Manager Kim Hee Lee _Mar 20 2018 GJ 2019 Gjmall

22 | 26

08 Road Map

Detailed schedule can be found on official website. The EtherCash Steering Committee will

disclose various plans in sequence in order to pursue the common prosperity of the

participants with rigorous project management.

Order Ether Cash research

service

Undertake Korean model crypto transaction model

development

Make public Ether Cash white

paper/wallet

ICO

Trial operation of GJ Mall e-commerce

System

2019-20

Establishment of Ether Cash and Launching

Official opening of GJ Mall platform

(Korean/English/Vietnamese/Chinese

Dapp development

Listing on the exchanges in

Singapore (2nd)

Listing on international

exchanges (3rd to 5th)

Listing on

international

exchanges (1st)Ether Cash

Service launching

2017.09

2018.03

2019.6

2019.6

2018.12

2019.3

2019.8

2019.8

2020.1

2020.3

2020.8-

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23 | 26

09Core Member

The Ethercash project consists of distribution, logistics, and blockchain specialists from a

variety of nationalities, bringing global distribution, trading freedom and confidence to a

higher level.

Carsten BernerDenmark,

CEO / Adviser

Steve S.K ChoiSINGAPORE,

CTO

Cindy KoHead of Marketing

Leader Group

- Ph.D. An economics major - International economics- Statistics Economics- Micro & macro economics analysis- Mathematical Economics - industrial organization- Money, Banking , international Financial market- International Economic strategies of IT industry

- A master of finance and investment consultation - long standing experience in marketing &

management of sales - Marketing organization management leader

in Asia region ; Japan, China, Vietnam, Singapore, Malaysia, Vietnam, Thailand , Cambodia .,etc

- Experience at building profitable businesses - Projects from scratch and identifying and establishing

trusted partnerships globally.- First class negotiation skills, - Committed to developing win-win partnerships. - Very strong entrepreneurial and analytical skills with

focus on results- Advisor for several start-ups and established

international companies- International key-note speaker - Visionary with strong personal and professional

integrity

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23 | 26

09Core Member

이더캐쉬 프로젝트는 다양한 국적의 유통, 물류, 블록체인 스페셜리스트들로 구성되어

글로벌 유통과 거래의 자유와 신뢰를 더 높은 수준으로 끌어올릴 것입니다.

James LeeSingapore

Head of Business Development

Ryan OngSingapore

Head of Community

Leader Group

Those who strive with the best goal of trying for warm and comfortable E-commerce communityThe creation of wealth through the benefit and mutual cooperation of its members.Management and operation of the EthercashCommittee

- Ph.D. Major in business administration - Global business management- investment management- Blockchain Technology Evangelist- Experienced Internet E-commerce transaction and

management- Resolution of trade related disputes - counselor- Enterprise management and international market

analysis- Experts in Foreign exchange translations and

cryptocurrency trader.- international legal real-estate transactions and

world market analysist

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24 | 26

09Core Member

Steering Regional Committee

Jessica MarieUSA, California

Helen HuenguenHochimin, Vietnam

Thuysaphia, DoHanoi, Vietnam

DakedaOska, Japan

YoshimuraTokyo, Japan

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Malayan BANKING 현대영농조합법인

SK Ⅱ

ESCADA

28 | 25

코리아나 화장품

신한은행 신협

09Partner & Supplier

25 | 26

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This white paper is written to explain the details and progress of the Ether Cash project in

general. It is not intended to be an invitation to invest.

This white paper is for informational purposes only. Therefore, please bear in mind that we

will not be liable for damages, liabilities or other financial damages arising out of this white

paper.

The information in this white paper is based on judgment at the present time (date of creation),

and there is no legal obligation for the project team to revise or modify this white paper.

We do not represent or warrant and do not bear any legal responsibility for anything contained

in this document. This white paper is only available on this project (GJ Mall) and you may not

distribute, reproduce, transmit or publish this document in whole or in part to any person

without prior consent for any purpose.

Blockchain Payment & Service