FACEBOOK INTEGRATION ON WEBSITESJENN KORELL

NEW NECTAR MEDIA

H o u s t o n - - H o n o l u l u - - P a r i s • t e l e p h o n e : 3 0 7 - 2 5 6 - 9 9 2 9 • w w w. n e w n e c t a r. c o m

Online Resources: Facebook Developers Blog Great place to keep up with what Facebook has in store....

Open Graph Overview of the open graph

Social Plugins Plugins like “like” , “recommendations” , etc... can be found here

Facebook Forums Question about something related to developing with Facebook? You may find the answer here.

How to Create a Facebook Page Overview of how to create a Facebook page

New Nectar Social Media Blog Our look at social media

Mashable Social Media Blog Mashable is the primary resource for keeping up with social media happenings

Applications Directory: AppsBistro a decent listing of some applications that can benefit businesses on Facebook

GlossaryA) Facebook Page

This is the core tool for using Facebook as a business. From a page, you can engage & interact with people who “like” your page . Pages can be customized, provide analytics, and can even be advertised on the FB plat-form.

B) Facebook Profile

The personal profile is at the heart of Facebook. While you’ll need a personal profile to create a business pres-ence (via “The Page”) you do not want to use the profile as a business entity (e.g. “Joe’s Garage” as a “person” on FB.) This violates the TOS and is not as robust as a page.

C) Newsfeed

The newsfeed is sort of the “personalized newspaper” of Facebook. You get alerts on the newsfeed of what friends & family are up to. Businesses also have access to the newsfeed when people “like” their page.

D) iframes

iframes are now supported by Facebook. This is a big change. Essentially, an iframe is a “frame” through which you can view content from another source. As of March, FBML was replaced by iframes completely -- though ex-tant

E) Applications

“Apps” are used in many ways on Facebook. You can use an app to play a game -- or as a developer, you can use an application to pull information from your website to FB via iframes. All sorts of out-of-the-box app solutions also exist for businesses

F) Custom Facebook Tabs

These are created via the aforementioned “apps”. They can be anything from an image map to dynamic content from your site or another site. Contests are common fea-tures on custom tabs.

G) Open Graph

Facebook’s attempt to spread their API throughout the web. . This is phase one in Facebook’s attempt to rule the world -- but it sure is awesome! The Open Graph has simple solutions (see social plugins below,) and it also allows developers to come up with more unique ways to integrate their site with Facebook.

H) Social Plugins

Part of the aforementioned attempt to take over the world. Social plugins are easy ways to add things like: likes, comments, recommendations, and login w/ FB

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281-713-6442

Face

book

{Fan

Pag

e}

NEW NECTAR MEDIA

Facebook Pages for Business: An OverviewThere are more than 500 million people on Face-book..... And that number grows everyday. It’s about more than quantity though -- it’s about the quality location that Facebook Pages can give you.

•Facebook users login to up-date their status & see what friends & family are up to. This info ap-pears in the “newsfeed.”

•Businesses can publish directly to that same valuable “newsfeed.”

•This gives you the potential to be right in the heart of what your current & potential clients care most about! That’s powerful.

A Facebook “Page” (or “Fan Page”,) gives you the opportunity to get your brand in front of people in a credible, trusted environment -- surrounded by news, events, and images they care about. This isn’t advertising -- this is becoming a part of an ongoing conversation!

This brings us to the next key to the tremendous potential of Face-book. Word-of-mouth marketing takes place online when people share information about your busi-ness with their friends & acquain-tances on Facebook and other on-line platforms.

This type of “marketing” is or-ganic, real, and powerful for busi-nesses of all shapes and sizes.

In a NutshellNewsfeed Overview 2

Word-of-mouth Overview 2

The Tools of Pages 3

Best Practices 3

Why Create a Facebook Fan Page for your business?

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Straight from the Horse’s Mouth

fan pages{using the power!}

Social media marketing is powerful stuff.

Let’s explore the two biggest opportunities on Facebook.

The Newsfeed :

As we mentioned earlier, Facebook users login to the social network to interact with

friends & family and share information about themselves. This information can be im-

portant or trivial -- and it can be in the form of a status update, a news link, a photo,

or even a “like”.

Users also view & interact with the information their friends & family share with them.

All of this info & interaction occurs in the “newsfeed” -- Facebook’s equivalent of a

real-time newspaper featuring news and updates about the people and things you

care most about.

The best part of all of this is that your page’s updates will go directly to the newsfeeds

of people who “like” your page. How’s that for a prime location?

Here’s a likely scenario: Jenn has a great cup of espresso from her new espresso

maker. She posts this info on her Facebook.

She isn’t intentionally trying to promote a product -- she’s just sharing info with her

friends on Facebook. Word-of-mouth marketing like this is common -- just like this type

of info-sharing is common offline as well.

Word-of-mouth marketing is a powerful force for businesses on Facebook. Whether it

comes in the form of a status update, a comment, a photo, or a “like” -- it’s a credible

endorsement of your product, brand, or service!

Friends, Family, & YOU!

word-of-mouth-marketing

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This is the place you share your updates, news links, etc.. that are then pushed to the

all-important newsfeed. This is also where fans can post directly to you.

fan pages{the tools}

Best Practices:

Is there a right or wrong way to use Facebook as a busi-ness?

1. Use a Page vs. a Profile Pages have been created specifically for businesses by Facebook. Face-book’s Terms of Services (TOS) makes it a violation to use a personal profile for your business presence.

2. Be Real. Facebook is an ongoing conversation between real people. You should treat your Facebook posts as an opportunity to participate in the conversation and even interject new thoughts, ideas, information, or opportunities. You should not treat your Facebook page as an opportunity to recycle marketing or promotional material. Facebook users don’t want to be “spammed” or “blasted” with your promotional info -- they want to engage in a dialogue with you.

3. Listen If you are lucky enough to have inter-action with your page -- listen & re-spond when applicable.

4. Respect On Facebook and other social media platforms -- the voice of the individual can sometimes be as powerful as that of a corporation. Respect that this and other new mediums give everyone a voice.

The Wall

Info

Notes

Analytics:

Custom Tabs

Applications

This is a tab where you can share basic info about your business -- including hours,

location, and website.

Another default Facebook page tab that allows you to write & share short notes.

Custom Facebook applications allow you to add unique tabs. These tabs can be static

or dynamic and display anything from basic brochure info to product listings.

Apps can be used to create anything from the custom tabs mentioned above to

games, quizzes, promotions, contests, you name it! Almost anything is possible.

Ads on Facebook can be tied directly to a page or to an outside website. They can be

targeted to users based on their likes, interests, location, and demographic informa-

tion. An ad campaign can be set up with multiple versions of the copy and with a

daily budget. We recommend ads that are CPC (cost-per-click,) instead of per impres-

sion.

Advertising

Facebook provides information on who is looking & interacting with your page.

Widgets & Open Graph Integration

Widgets allow integration between Facebook and your page. Likewise, the “open

graph” allows the integration of “like” & “share” buttons on your page. Comments

and other types of integration between your web content and Facebook are possible.

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Create a page. You can do this from the Facebook homepage before you login -- or,

from any page on Facebook (look on the bottom-left.)

fan pages{checklist}

You, yourself, &

your page:

When are you interacting on FB as yourself, and when are you interacting as your page?

1. You must click over to “use Face-book as page,” Once you select this option (which can be found on the right side of your page,) everything you do on Face-book will be done as the “page.”

2. Profile & Newsfeed will change when you are a pageWhen you are acting as the page -- your profile & newsfeed will be page-specific. You will no longer see your personal information.

3. You can go back to being “you” at any time!You will have the option to “use Face-book as” yourself at any time. You can select this option from the right side of the page, or from the drop-down menu.

4. There is a time to be the “page” and a time to be “yourself” While personal activities will obviously be done as “you” -- there are some times when it’s best to be “you” on your page as well! Facebook is about communicating and engaging. Have a personality is ac-ceptable! It’s up to you when you want to engage as the page -- and when you want to do so as you. Some basic tips would be: a.) make all posts and link-sharing as the page, b.) “like” and comment on things as your-self when it feels appropriate.

Step 1:

Step 2:

Step 3:

Step 8:

Step 4:

Step 5:

Some things can be changed -- some can’t. When setting up your page, think long &

hard about the name (which cannot be changed after a certain point,) but remember

that info, profile images, etc... can be changed later.

Try to match the branding of your website with your FB page. Use a logo, and include

the right colors & copy where applicable.

Reach out. Once your page is created, share it with friends & family. While you ulti-

mately want to have mostly customers & clients -- your immediate FB network is a

good place to start.

Spread the word. Add the link to your Facebook page to your email signature. Begin

integrating FB in newsletters, promotional materials, and within your website itself.

Interact. You may choose to add admins to your page to increase the number of

people posting & interacting. You can do this under “edit page.” Whether it’s just

you -- or you & a team -- it’s important to interact & engage with people on your page

and on other pages as well. Some people find it helpful to set up a time each day to

checkin with Facebook.

Step 7:

Always be on the lookout. As you’re perusing the web for work or pleasure -- take

note of links, videos, images, etc... that might be valuable on your Facebook page.

Information is one of the most valuable things you can share with your “fans.”

Step 6:

Be patient. You won’t have a million fans at first. That’s okay! It takes time.

Step 9:

Experiment & learn. The more time you spend on Facebook (either as an individual or

a page,) the more you’ll learn about what works & what doesn’t when it comes to in-

teracting & engaging. Never stop learning -- and know that experimentation is okay!

New Nectar Media Houston * Honolulu * Paris www.newnectar.com 307-245-9929 jenn@newnectar.com

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