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40 New York Family | September/October 2018 www.newyorkfamily.com www.newyorkfamily.com September/October 2018 | New York Family 41
By Mia Weber & Caitlin Wolper
WHEREWHEREMEETSMEETS
fashion
Our fave mamas in the fashion industry spill their style secrets and top trends for fall
family
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THE MOM: Shoshanna Gruss, Designer
HER BRAND: Shoshanna, shoshanna.com HER FAM: Daughter Sienna, 13 & fraternal twins Angelica & Colby, 5
HER TOP TREND FOR FALL 2018: “I love that plaid is back this season.
It gets me excited to trade in my summer dresses and is so quintes-
sential fall. I love the timelessness and versatility of plaid; it is one of the
only prints that can be worn in any style. In my fall collection, I designed
a blazer dress for the office, but also a fun mini-dress both in the same
oversized plaid. You’ll find me living in these for the next three months.”
STYLE ADVICE FOR BUSY PARENTS: “Whether it is a great pair of black
heels or a blazer, find key staples that can transform an outfit within a
moment’s notice—and invest in pieces that can stand the test of time (and
toddlers)!”
FOLLOW ALONG: @ShopShoshanna & @ShoshannaGruss on Instagram
THE MOM: Jodie Snyder Morel, Designer
THE BRAND: DANNIJO, dannijo.com
HER FAM: Two children: Live, 1 & Margaux, 3
HER TOP TREND FOR FALL 2018: “I’m loving the 90s and we just launched the
perfect slip dress that I’ll be living in this fall. It takes you from day into night
and is the perfect canvas to accessorize. I love it with my vintage
cowboy boots and a big vintage leather belt.”
STYLE ADVICE FOR BUSY PARENTS: “Invest in classic pieces that you can up-
date with accessories. Also find flat shoes you love because when you’re always
on the go, comfort is important. You can never have too many sneakers!”
FOLLOW ALONG: @jodiesnydermorel & @dannijo on Instagram Ph
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THE MOM: Rebecca Minkoff, Designer
HER BRAND: Rebecca Minkoff, rebeccaminkoff.com
HER FAM: Three children: Luca Shai Bellour, Bowie Labell
Bellour & Nico Valentine Bellour
HER TOP TREND FOR FALL 2018: “Easy Rider is the inspi-
ration and mood I worked with to capture in my Fall 2018
Collection. It is my hope that the woman who wears these
pieces feels empowered to explore whatever it is she’s
looking for and feels confident that she’s one of many—cel-
ebrating that camaraderie and the power of many all falls
under the theme.”
STYLE ADVICE FOR BUSY PARENTS: “Hands-free is
always key, so any sling or crossbody–like the Nylon Belt
Bag or Jean Crossbody, both new for fall—make my life so
much easier, and give me the flexibility to be in full control
to use my hands for everything else I need to be doing!”
FOLLOW ALONG: @RebeccaMinkoff on Instagram
& #MyRM
continued on page 42
THE MOM: Cynthia Rowley, Designer
HER BRAND: Cynthia Rowley, cynthiarowley.com
HER FAM: Two daughters: Kit Keenan, 19 & Gigi Powers, 13
HER TOP TREND FOR FALL 2018: “More is more!”
STYLE ADVICE FOR BUSY PARENTS: “Fashion and function—I
love a pretty dress that doubles as a coverup, one-piece swim-
suits that can be worn with a pair of jeans, and anything that I
can throw into a bag for a spontaneous adventure.”
FOLLOW ALONG: @cynthiarowley & @kitkeenan on Instagram
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42 New York Family | September/October 2018 www.newyorkfamily.com www.newyorkfamily.com September/October 2018 | New York Family 44
continued from page 41
THE MOMS: Twin Sisters Mindy & Paula Shapiro,
Stylists
THEIR BRAND: The Style Duo, thestyleduo.com
THEIR FAM: Paula has two sons (ages 16 & 19); Mindy
has a 13-year-old son
THEIR TOP TREND FOR FALL 2018: “We are loving
the peacock blue and green shades on everything
from special couture pieces to everyday essentials. It
adds a fun pop of color to update any fall wardrobe.”
STYLE ADVICE FOR BUSY PARENTS: “Every busy
mom needs to invest in a good blazer, the perfect
pair of jeans, and a versatile bootie. Use these as
basics and go from day to night seamlessly by mixing
up the accessories.”
FOLLOW ALONG: @TheStyleDuo on Instagram
THE MOM: Ariane Goldman, Designer
HER BRAND: HATCH, hatchcollection.com
HER FAM: Two children, ages 3 & 7
HER TOP TREND FOR FALL 2018: “I’m loving the femininity
of flirty dresses with ruffles and off the shoulder designs.
At any age, it’s so lovely to feel feminine and like a lady and
wearing florals and layers makes me feel ethereal.”
STYLE ADVICE FOR BUSY PARENTS: “Onesies! I’m obsessed
with jumpers because they are one and done! We design
many for HATCH as it’s an easy chic solution for a woman
on the go. You can dress up with heels and earrings or down
with sneakers and denim jacket, but it looks finished, and
thoughtful.”
FOLLOW ALONG: @HATCHcollection on Facebook &
@hatchgal on Instagram
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THE MOM: Sophie Kahn, Co-Founder
HER BRAND: AU|rate, auratenewyork.com
HER FAM: A 1.5-year-old child
HER TOP TREND FOR FALL 2018: “I love the velvet
trend that’s been happening this year. I wouldn’t have
thought of myself dressing head-to-toe in purple
velour, but it’s my go-to outfit these days. It’s cozy,
comfortable, and perfect if you don’t have a lot of time
to think. I pair it with my more minimal AU|rate jewelry
to keep it sophisticated and not too over-the-top.”
STYLE ADVICE FOR BUSY PARENTS: “I really like co-
ordinated sets these days (also per the above example
in velvet). When you’re a busy parent, every minute
counts, and a coordinated set means you have sub-
stantially less work to do. Just pair it with some good
accessories–shoes, bag, jewelry, and you’re set (pun
intended).”
FOLLOW ALONG: @auratenewyork on Instagram &
@auratenewyork on Twitter
Continued from page 42
THE MOM: Julia LeClair, Co-Founder & Creative Director
HER BRAND: Orchard Mile, orchardmile.com
HER FAM: A 7-month-old daughter
HER TOP TREND FOR FALL “I am loving all the floral
prints I am seeing for the fall. It makes me feel like sum-
mer isn’t over quite yet.”
STYLE ADVICE FOR BUSY PARENTS: “For the busy
parents out there, the best advice I would give is to
keep things simple. The less you have to worry about
the better. I love jumpsuits for this reason because you
can still look so polished and put together without hav-
ing to think too much about it.”
FOLLOW ALONG: @orchardmile on Instagram &
@theorchardmile on Facebook