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Where Mobile Video and Social Media Intersect
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March 2015 TSXV: KEK OTCQX: KEEKF
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Forward Looking Statements This presentation contains forward-looking statements, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or Keek’s future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements contained in this presentation include, but are not limited to, statements about: • Keek’s ability to attract and retain users and increase the level of engagement of its users • Keek’s ability to develop or acquire new products and services, improve its existing products and services and increase the value of its products and services • Keek’s ability to attract advertisers to its platform and increase the amount that advertisers spend with Keek • Keek’s expectations regarding its user growth rate and the usage of its web and mobile products • Keek’s ability to attract advertisers and the revenue derived from these advertisers • Keek’s ability to create and grow user monetization • Keek’s ability to realize sales potentials • The sufficiency of Keek’s cash and cash equivalents and cash generated from operations to meet its working capital and capital expenditure requirements Keek cautions you that the foregoing list may not contain all of the forward-looking statements made in this document. Keek’s actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements and, accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what benefits that Keek will derive therefrom. Viewers/readers are cautioned that the foregoing list of factors is not exhaustive. All subsequent forward-looking statements, whether written or oral, attributable to Keek or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. Furthermore, the forward-looking statements contained in this presentation are made as at the date of this presentation and Keek does not undertake any obligation to update publicly or privately or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities laws. Risk factors include, but are not limited to: • Changing market conditions • The establishment of corporate alliances • The impact of competitive products and pricing • Uncertainties related to public perception of marketing initiatives • Uncertainties related to future user behaviors and activity levels • Uncertainties related to future user registrations • Uncertainties related to demands for Keek’s advertising units • Other risks detailed from time to time in the Company's ongoing quarterly and annual reporting.
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What Is Keek? KEEK IS A GLOBAL LEADER IN SOCIAL VIDEO CONTENT Social video network for mobile, in a market poised for exponential growth • Exclusive 36-second video format • Available in 190 countries, in 36 languages • Available on all major platforms:
• iPhone (iOS), Android, Windows 8, Web • Exclusive Keekback feature • Shareable across all major social
networks
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:36 - Creative Content
Sources • IAB Research - Case Study on Digital Video Advertising Effectiveness (2008)
The :30 length is better than shorter lengths at conveying a complex or emotionally resonant message • Best in user-initiated placements • Highest likelihood of being shared • Most persuasive vs. 6 or 15 seconds • Plus extra 6 sec for intro/call to action • Strong user completion rate • Majority of creative advertising assets
FOR ADVERTISERS
36 seconds provides just the right amount of time for creators to tell their story and express themselves The perfect length for: • Talent peeks • Celebrity fan communication • Authentic behind-the-scenes • Inspirational skills • One-of-a-kind moments • Quick trick or stunt
FOR KEEKERS
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Social Landscape
15 sec videos
• Comical or goofy snippets • Watch pills of fun and creativity • Share glimpses of imagination • To have fun and make a name • Connect with creatives,
celebrities, and their friends
• Use for portrayal of context • Aspirational sights and actions • The beauty of the moment • To share a feeling or impress • Connect with friends, celebrities,
and brands
6 sec videos
• Centered around person/self • Watch inspirational people • Share talents and skills • Be acknowledged or discovered • Connect with talent, common
interests, and celebrities
36 sec videos
Twitter recently entered the 30+ sec video space, validating Keek’s strategy and vision
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Timeline
2011 Keek Founded
Summer 2011 Launched Website,
iOS, & Android
June 2013 Launched
Windows Mobile
April 2014 Alex Cameron joins as CEO
Sept 2014 Full Management
Team In Place
Aug 2014 Ad-Serving
Tech Integrated
2015
Spring 2015 Keek 3.0
Rollout Begins
Sept 2014 Advertising
Test & Learn
Feb 2015 Rekeek For iPhone &
Messenger For Android
Coming Fall 2015 Keek X
Mar 2014 RTO
June 2014 Content Partnerships
Began
March 2015 Keek For
Facebook Messenger
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Keek For Facebook Messenger
Keek Featured in Facebook Messenger Platform Launch at F8
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Keek For Facebook Messenger Introducing Keek For Messenger Launched at Facebook’s F8 Conference on March 25th
A new Keek Video app built for the new Facebook Messenger Platform with exposure to over 600 million monthly active users
“Mobile Video Social Network Tapped for Its Video Expertise in New Messenger Integration”
“We were invited by the Facebook Messenger team to be one of the first to participate in the launch of the new platform.”
- Lin Dai, Keek Chief Marketing Officer
“Facebook recruits Canadian developers to help enhance Messenger app”
“…path to more business-to-business deals and earning money off in-app purchases.”
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Best In-Class Management
Alex Cameron Chief Executive Officer
Joined Keek as CEO in April 2014 and assembled a best in class management team to develop a fresh new vision, superior product, and ultimately build Keek’s rightful position as a dominant market player. The team has a laser focus on: • Product Development • Monetization • Brand Awareness
Pei Huang Aug 2014 Director of Analytics
Lin Dai April 2014 Chief Marketing Officer
Jamie King June 2014 Chief Product Officer
Dimi Paun Sept 2014 Chief Technology Officer
Alex Macdonald Nov 2014 Chief Financial Officer Controller - Jan 2014
Bill Blummer June 2014 SVP Monetization
Jonathan Dillon Sept 2014 VP Business Development, China
Iain Wilson Aug 2014 VP Business Development, EU
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Recent Board Appointments
Matt Scheckner July 2014 Matt Scheckner is President and CEO of Stillwell Partners, a boutique consultancy. Stillwell is best known as the producer of Advertising Week, the world’s largest advertising, marketing and media industry summit in New York City and London .
Michael Rotenberg Oct 2014 Mr. Rotenberg is a co-founder of the management and production company 3 Arts Entertainment and a multiple award-winning producer. He plays an integral role in the development and production of both television and film properties.
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Total Addressable Market
Sources • BI Intelligence Estimates, Interactive Advertising Bureau, eMarketer, IAB
FORECAST: Advertising Revenue Growth By Format (U.S.) CAGR 2013-2018 $600 B Global Ad Market (2014) $150 B Digital Ad Market (2014) $3.4 B Mobile Video (2014) By 2018 Social Ad Market $30 B In App Purchase $818 B eMarketer predicts that next year, advertisers will spend $64.3 B on mobile advertising, up 60% percent from 2014. And by 2018, mobile ad spend will reach $159 B, or 63% of global digital ad spend.
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Highlights
74+ Million
Registered Users February 2015
13+ Million
Unique Visitors 3 Mn Rolling Average Mn Ending February 2015
8.7 Minutes Average Mobile Session Time February 2015
2.25+ Billion
Video Views 2014
12+ Billion
Page Views 2014
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Audience
16% North America
19% South America
2% Africa
19% Europe
22% Asia/Oceania
Keek is available in 190 countries, in 6 regions, and in 36 languages
23% Middle East
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Demographics
56% Male
44% Female
9%
72%
19%
Age Breakdown
35+ yrs old
Gen Z 13-17 yrs old
Millennials 18-34 yrs old
Keek is striking first with younger early adopters, but will mature into older audiences as we grow and evolve
• Millennials spend more than 1/3 of their TV time online • Approximately 22% of millennial’s online video time is mobile
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Millennials - Online & Mobile
Sources • 2014 KPCB Internet Trends Report by Mary Meeker
More than of TV time is online
/3 1 of online video time is mobile 22%
The Future Of TV - Reed Hastings (Netflix CEO/Founder) • Screens Proliferating • [Traditional] Remote Controls Disappearing • Apps Replacing Channels • Internet Replacing Linear TV Gen Z Keek Expansion • More than 1/4 of total NA population is 19 and under • 25% of 13-17 year olds left Facebook in 2014
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Celebrities & Brands Love Keek
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Keek Influencers FASHION meg_ciaoobelllaxo
SPORTS Amar'e Stoudemire
MUSIC 5 Seconds of Summer
COMEDY Jai Brooks
CELEBRITY Kendra Wilkinson
TRENDING Snookie
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#DiscoverMe #DISCOVERME IS THE TOP HASHTAG ON KEEK
THREE KEEKERS HAVE ALREADY BEEN DISCOVERED
Exclusive interview with Maddi Jane Why do you use Keek as a tool to release your new music? I’ve decided to use Keek to preview and premier my newest songs and videos on their social media platform. I feel it has such a wide grasp to my fans and new fans all over the world. I also love that my fans can Keek me back with actual video messages and say hi and tell me what they think of my new music or about themselves. It’s my goto app to reach my fans and its so easy to use.
Keeker @Iamkiahra was discovered by Vincent Herbert (CEO, Streamline Records) who discovered Lady Gaga!
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Monetization
POTENTIAL REVENUE STREAMS • Advertising Model
• Programmatic/Real-Time Bidding • Ad Networks • Direct Sales
• In-App Purchase • Affiliate Revenues
• Early Stage • Banners • Interstitials • In-Stream Ads • In-Stream/Native Video
• Later Stage • Keekisodes • Branded Storytelling • Product Placement (Keek Influencers) • Episodic Branded Entertainment
Impressions Is The Advertising Inventory Currency
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Advertisers
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Keek Partnerships
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Valuations In Video Space
*Source: Publicly available information 1 – Valuation calculated by share price (as of APR 2015) multiplied by shares outstanding 2 – Based on publicly available news alerts 3 – Based on user valuation estimates from publicly available news articles; cannot be independently verified
DOLLAR VALUATION / MONTHLY USER
2006 2014 2012 2013
$1.7B $19B $1.1B $1.0B
19M 450M 30M 27M
Current Current
$233B $33B
1.4B 284M
Current Current
$20B $11B
100M 70M
Current
$10M
13M
YR
Valuation
Monthly Users
Rumored (3) Publicly Traded (1) Precedent Transactions (2)
$86 $42 $37 $37 $166 $116 $200 $157
< $1
Unrealized Potential Based on a $/user ratio as our peers
>$36
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Use Of Funds Product Development 40% Marketing 30% Sales 10% General Corp. 20% $5MM in escrow to be used to retire debt Strategy To Accelerate User Growth & Engagement • Gen Z & Millennial Expansion • Product Feature Innovations & Differentiators • Broadcast Partners By Region • Technology & Licensing Partnerships • Marketing Mix – brand activations, content partners, user acquisition, influencer celebrity programs
as audience grows…
impressions grow…
engagement grows…
and revenue grows too…
Product evolution & marketing…