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Have we reached Peak Drupal?Where Drupal 8 sits in the CMS landscape.
Owen Lansbury - PreviousNext
DIAMOND SPONSOR PLATINUM SPONSORS GOLD SPONSOR
Owen LansburyCo-founder & Managing Director
Looking outside the Drupal bubble...
Have we reached peak Drupal?
“Drupal powers over a million websites!”
Riding the Hype Cycle
Not to be confused with the “7 Stages of Grief”
4 4S
“Drupal powers 30% of the Top 10,000
websites”
https://w3techs.com/technologies/history_overview/content_management
––––Drupal!
––––Wordpress
What we can be confident of...
● Drupal’s total market share is declining
● Currently sitting at 3-7% market share
● BUT! Drupal 8 adoption is growing steadily, especially at the higher end of the scale
The CMS Market
Open Source CMS
Factors driving Wordpress success
● Provided free with many hosting accounts
● Very easy for novices & small agencies with limited dev skills to use
● Strong “plugin” ecosystem & e-commerce
● Smooth maintenance & upgrade path
● Excellent SAAS platform at Wordpress.com
Open Source CMS
Commercial Open Source
SAAS CMS
Headless CMS
+
Custom CMS Frameworks
Enterprise CMS
Enterprise CMS - The Rest
Gartner Magic Quadrant
Drupal’s Path Ahead
“Drupal is for ambitious digital
experiences”
#Driesnote - Drupalcon Vienna 2017
So, what’s Drupal 8 not ideal for?
● Brochureware, Blogs, Small Business: Wordpress, Squarespace, Blogger etc.
● Non Profit / Fundraising: Nation Builder
● Online stores: Shopify, Magento, Woo, SAP
● Custom web apps: Debateable!
The Drupal comfort zone
Government
Media & Publishing
Higher Education
“Challenger” Enterprise
Technical Attributes
● Large scale, complex content requirements
● Public users and community features
● Scalability for high visitor traffic
● Multi-site management
● Custom features & 3rd party integration
Operational Attributes
● Established internal Web & IT teams
● Ambitions to be self reliant
● IT team managing cloud hosting
● Cost savings from open source software
● Agile delivery
● Speed to market
Where Drupal is Competitive
“Digital Experience Management”
The Big League
“The leading digital experience management solution that helps your business deliver compelling content across experiences — such as web, mobile, and the Internet of Things (IoT) — at the scale you need to
build your brand and drive engagement.
”
“The Sitecore Experience Platform is a connected platform that gives marketers everything they need to understand visitor needs and intents for delivering a more relevant, personalized experience—from initial
visit to post-purchase engagement and nurturing.
”
“With the Acquia Platform, organisations can realise the vision of personalised, contextual and real-time
customer engagement for the right person, at the right time, on the right device.
”
Enterprise software purchasing
● CIO/CTO/CMOs drive tech strategy
● Long term relationships with major suppliers
● Global technical decisions rarely made in AU/NZ
● Platforms in place for 5-10 years or more
● BUT! Drupal gaining Enterprise legitimacy, pushing large vendors to respond with services
Where does this leave us*?
*The smaller independent Drupal shops tucked at the bottom of the world
Best of breed services + Drupal 8
Marketing Automation
PersonalisationCloud Hosting Services
Email Marketing
Enterprise Search
Machine Learning / AI User Analytics
Customer Relationship Management
What we can expect for Drupal 8
● Overall market share reduces as smaller sites move to Wordpress and other SAAS platforms
● Drupal 8 will maintain or grow within its existing “Comfort zone”
● Growing market share in larger Enterprise
What you can do now...
● Focus on Drupal 8
● Keep servicing the “Comfort zone” clients
● Diversify into technologies and services that complement Drupal 8
● Partner with larger digital agencies to provide Drupal 8 expertise
Contribute!
