WHERE APPLES LOVE TO GROW · 2016-10-11 · Where apples love to grow. Today, there are 850 apple growers in Michigan, with . some farms in their fifth and sixth generations! The

WHERE APPLES LOVE TO GROW™



WHERE APPLES LOVE TO GROW™ MichiganApples.com(800) 456.2753 • MichiganApples.com

13750 S. Sedona Parkway, Suite 3, Lansing, MI 48906

Consumers prefer Michigan ApplesConsumer research* shows that shoppers believe Michigan

Apples are fresher and taste better than the same varieties

grown elsewhere. Consumer panels held in Michigan and

suburban Chicago from 2008 to 2013 show Michigan

Honeycrisp, Fuji and Jonagold consistently ranked highest

when compared to the same varieties grown elsewhere.

Focus group participants indicated they preferred to select

individual apples based on size and appearance but they

also liked the convenience and pricing of bagged apples.

Michigan Apples are packed in trays, poly and mesh to

meet consumer demand.

Focus group participants say this about Michigan Apples:

• Good size and color

• Freshest

• Sweet and tart balanced

• Crunchy, juicy. Love it.

• Very crisp, very sweet

• Great flavor, very juicy, great texture

• Good fragrance; great flavor

• Sweet and tart and crisp

• Floral smell and sweet taste

*Consumer research was conducted by an independent researcher and funded by the Michigan Apple Committee.

Programs customized for retailer needsWork with your Michigan Apple Committee account

manager to build a plan that fits with your existing

programs and goals. Meal tips, demonstrations and

samplings can help put product in shopping carts

and keep customers returning for the resources

and information they want. MAC can participate in

circular ads, loyalty programs and provide custom

signage. We can also provide social media support

for programs. MAC can help you engage with

consumers and increase excitement in your

produce department in a number of ways.

Build a custom Michigan Apple marketing program with:

• Circular ads

• Custom signage

• In-store demonstrations and samplings

• Loyalty program participation

• Recipe cards, usage charts and meal tip cards

• Amateur recipe contest through MAC

• Display contests

• Promotional support at MichiganApples.com

• Social media connection with Michigan Apples

and consumers

Cool nights and warm, sunny days, plenty of water, and just the right

mix of nutrients in the soil help Michigan’s dedicated growers produce

the best-tasting, most flavorful apples in the world. Michigan’s unique

climate, nutrient-rich soil and proximity to the Great Lakes create the

ideal conditions for producing flavorful, high-quality apples.

Let the Michigan Apple Committee help you drive consumer traffic

and interest to your produce department with our marketing

programs from the place where apples love to grow.









Where apples love to growToday, there are 850 apple growers in Michigan, with

some farms in their fifth and sixth generations! The tradition

of apple growing in Michigan also means a commitment to

community and social responsibility, as well as providing a

fresh, quality, safe product for consumers to enjoy. Michigan

Apple growers take great pride in being stewards of the land,

preserving a healthy environment for future generations.

Michigan Apple growers donate more than one million

pounds of apples to Feeding America and other food banks.

Growers, packers and shippers are audited for food safety

practices by the United States Department of Agriculture

and third-party auditors.

The Michigan Apple industry uses environmentally

friendly practices all along the supply chain, including

using recyclable materials, composting and lighting

and cooling methods.

A Michigan Apple yearEvoke the feeling of hand-selecting freshly harvested

apples and sipping fresh cider right in the produce

section of the grocery store…you can tap into your

customers’ fondness and excitement for fall apple

harvest by running ads and building displays around

our “Buy Local” theme.

The start of a New Year always motivates consumers

to make a renewed commitment to a healthy lifestyle.

Take advantage of their resolutions by offering healthy

Michigan Apples and plenty of healthy facts to

accompany them. MAC’s Healthy Living program

encourages consumers to regularly choose apples

for a wealth of health benefits.

The Michigan Apple Committee concentrates

our consumer education efforts on certain topics,

depending on the time frame. Take advantage of

concentrated efforts by running your Michigan Apple

ads with our consumer education themes, following

this timeline:

Michigan Apple Availability:

MAC Consumer Education Themes:

AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUNE

BUY LOCAL HEALTHY LIVINGHOLIDAYS SPRING FORWARD




WHERE APPLES LOVE TO GROW™ (800) 456.2753 • MichiganApples.com

13750 S. Sedona Parkway, Suite 3, Lansing, MI 48906

Contact your Michigan Apple Committee account manager today

to begin planning your Michigan Apple programs for 2015.

Mike Bardon Cam Harrington Cell: 517-974-4024 Cell: 517-282-5209

Email: [email protected] Email: [email protected]

Connect with Michigan Apples

HONEYCRISP

Sweet flavor with

a crisp bite

JONAGOLD

Crisp and juicy; sweet

with shades of tart

FUJI Crisp sweet-and-

tart apple

GOLDEN DELICIOUS

Exceptionally sweet

EMPIRE

Crunchy bite with

sweet-tart flavor

Michigan is the variety state, with more than 16 varieties commercially available.

Our most popular:





GALA

Juicy with a mellow

sweetness

RED DELICIOUS America’s most popular;

full-flavored sweetness

MCINTOSH

Classic, lightly tart

with great aroma

Or get updates sent to your phone by texting

MIApple to 57780. Message & data rates may apply.FOLLOW US ON:

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WHERE APPLES LOVE TO GROW · 2016-10-11 · Where apples love to grow. Today, there are 850 apple growers in Michigan, with . some farms in their fifth and sixth generations! The