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WHITECLIFFE IS SMALL AND INTIMATE, AND WHEN YOU COMMIT TO DOING SOMETHING TO THE BEST OF YOUR ABILITY IT’S REASSURING TO HAVE MORE TUTOR TIME AND BE TREATED AS AN INDIVIDUAL.” – Blair Wheeler, Fashion Design Year Three

BACHELOR OF FINE ARTS

“FASHIONDESIGN

ART DOES NOT EXIST IN A VACUUM AND NOR DO ARTISTS. Art – and artists – exist in a context, which Whitecliffe provides from the first day. We help students develop their creativity and identify their creative paths. In Year One, students get a sense of what interests them and where they might go through meeting faculty from the specialist areas. The faculty also get an idea of what the students are capable of and what would best suit them. Within the majors, we are modelling the outside world so students know what to expect when they leave Whitecliffe. We do this while still allowing imaginations and ideas to soar – this is our strength. Artists and designers are moving from the margins to become much more central in our increasingly creative society. Whitecliffe is at the forefront of this exciting shift and our graduates are the vanguard.

– Tommy Honey, Dean of College

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ABOUT WHITECLIFFE

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Whitecliffe is an independent Arts and Design school of choice, producing the highest quality graduates and shaping exceptional creative citizens. Whitecliffe provides life-transforming educational experiences in arts and design through teaching and research, educating students to shape culture through the practice and critical study of the arts. Building on foundations of excellence, innovation and a commitment to diversity, Whitecliffe prepares its students for lifelong creative work and engagement with their communities. Whitecliffe seeks to instill aesthetic judgment, professional knowledge, collaborative skills and technical expertise in all graduates.

Whitecliffe core values have developed through the work of committed faculty, students, alumni and staff. At Whitecliffe we believe that ideas and expression are inseparable. Our commitment to a wide range of media, processes and methodologies supports our belief that our graduates become leaders in their fields through a critical combination of making and thinking. Through rigorous critique, intelligent debate and mutual respect, graduates gain the lifelong skills they need to shape their communities.

–Whitecliffe College of Arts and DesignPO Box 8192 Symonds Street24 Balfour Rd, Parnell, Auckland, 1052, New Zealand

Freephone 0800 88 4 ART (0800 88 4 278) Phone + 64 9 309 5970 / Fax + 64 9 302 2957Email info@whitecliffe.ac.nz Web www.whitecliffe.ac.nz

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FASHIONDESIGNFashion Design is an influential and creative medium offering a dynamic means of personal expression. Fashion is fast to react to global socio-economic and cultural events and represents contemporary concerns of the designer and the wearer, as well as providing a dialogue between the past and the present.

The Whitecliffe Fashion Design major encourages students to challenge the traditional boundaries of fashion and to foster their creativity while developing high levels of experimentation and technical skills.

The Fashion Design major focuses on design development and research, pattern drafting and garment construction. Industry-targeted workshops include fashion technology, pattern drafting, and garment construction, design and concept development, CAD, fabric manipulation, tailoring and arts marketing and public relations. Studio practice is complemented by courses in fashion history, theory, illustration, and professional practices. Classes are small and provide a nurturing learning environment with a strong focus on individual students.

In Year Two students investigate historical fashion and develop their own collection of contemporary designs, as well as having the opportunity to gain practical experience assisting at New Zealand Fashion Week. In Year Three students design and develop a conceptually based collection of garments reflecting a personal design style.

Practical experience is gained through an industry internship which can be undertaken in a designer workroom, textile wholesaler, fashion PR business, or as an assistant stylist for photo shoots.

Year Four students work independently on a self-chosen, conceptually-based collection that reflects original thinking, rigorous design development, an understanding of design theory, and is executed to a high professional standard. Year Four students gain practical experience through presenting their work in a retail window display competition, as well as during three weeks of industry internships.

Students in Years Two, Three and Four showcase their work on the catwalk at the annual Whitecliffe Fashion Show, organise individual exhibitions and shows and participate in other Whitecliffe exhibitions.

Industry professionals provide invaluable feedback during individual student critique sessions and are regularly invited to lecture on industry topics. BFA graduates with a Fashion Design major gain employment nationally, as well as internationally, as design assistants, workroom assistants, patternmakers, assistant buyers and merchandisers, assistant stylists, costumiers and design educators, as well as establishing their own labels.

–Student Galleries www.whitecliffe.ac.nz/showcase/fashion/Whitecliffe Introduction Film www.whitecliffe.ac.nz/about/introduction/Facebook www.facebook.com/Whitecliffe

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WHY STUDY A BFA AT WHITECLIFFE?

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• The philosophy underpinning the undergraduate programme is to combine creative research skills with solid awareness of the public and professional requirements of visual arts professions. It’s a liberating, exciting and challenging way to learn. Small practical class sizes mean lecturers and students interact at a personal level on a daily basis. The BFA is taught by practising artists, designers, educators and researchers who have a passion for art and teaching that inspires and encourages creativity. Students are continually surrounded by lecturers and peers who are talking, breathing and thinking art.

• Independence, creativity and risk-taking are strongly encouraged within Whitecliffe programmes from foundation to postgraduate level. The programmes provide opportunities for you as a student to challenge, test and stretch yourself, but always with the support and stimulation of the close-knit creative community at Whitecliffe.

• Creativity requires a combination of imagination, focus and flexibility. Increasingly, fine arts graduates are receiving recognition as creative thinkers and innovative problem-solvers who can successfully adapt to many industries and roles through utilising the transferable skills they accrue in their arts or design degree programme.

• Career opportunities continue to expand for successful fine arts graduates as employers increasingly recognise the value of a fine arts graduate’s critical thinking, entrepreneurial spirit and creativity.

• The Whitecliffe undergraduate Foundation level certificates and Bachelor of Fine Arts programmes are based on a uniquely student-centred approach that recognises and nurtures diverse needs and passions. Through these programmes students are exposed to a combination of new media and contemporary concepts while building up knowledge of traditional materials, skills and attitudes. Students’ problem-solving skills and creative responses are emphasised and encouraged. As well as further developing individual creative talents, students learn critical thinking, research, communication and presentation skills. Study is supported at every level by theoretical and professional practice courses.

• Internships, fieldwork and student exhibitions are an integral part of the Whitecliffe curriculum. Our vibrant student community is exposed to the contemporary arts and design world through exhibitions, international guests and industry professionals. As part of our encouragement of careers in the arts, Whitecliffe also provides comprehensive professional grounding in areas such as business, marketing and ethics.

• Professional practice courses, contextual studies and English language support for students who require it, complete the tool-box of artistic and entrepreneurial opportunity provided to undergraduates.

• Whitecliffe offers exit qualifications for students who decide not to continue, yet have successfully passed their current year of study. Students can exit with a Certificate of Arts and Design at the end of the first year of the BFA; a Diploma of Arts and Design at the end of Year Two and an Advanced Diploma of Arts and Design at the end of Year Three. These pathways are also designed so new students may enter the Bachelor of Fine Arts Degree programme at a level that best suits their background experience and ability.

• The four majors offered are Fine Arts, Fashion Design, Graphic Design, and Photography. During the first year of the degree students have the opportunity to engage in courses relating to all four majors before moving into their chosen major in Year Two. This broad initiation into the range of disciplines in the first year increases appreciation of the arts and helps students make an informed choice of major.

• The final year of study involves individual studio-based research under senior faculty supervisors. There is also a strong emphasis on further developing theoretical knowledge and practical skills. The final year culminates in graduating exhibitions by students from Fine Arts, Fashion Design, Graphic Design, and Photography.

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WHY CHOOSE WHITECLIFFE FASHION DESIGN?Our Fashion Design Department is highly regarded both in New Zealand and overseas. Whitecliffe graduates are sought after and successfully take their place both nationally and internationally in a wide range of fashion industry positions.

• The educators at Whitecliffe are all practising artists and designers who provide an inspirational and professional learning environment.

• At Whitecliffe we foster original thinking and individual design aesthetics, which are built on a foundation of practical and theoretical skills first developed in Year One.

• Students will learn design research and concept development skills to help them create contemporary and cohesive fashion collections that reflect their own individual design identity.

• A high standard of industry methodology is taught, including tailoring skills in patternmaking and garment construction, ensuring students’ work is executed to a professional level.

• Whitecliffe offers modern industrial equipment and specialist machines in a spacious studio with individual study spaces in Years Three and Four.

• Students study Fashion History and Fashion Theory and investigate the work of contemporary fashion designers.

• Students will experiment with fabric manipulation – the art of folding, tucking, darting, cording, gathering to create new three-dimensional shapes for innovative surface designs.

• Classes in Fashion Illustration will offer an introduction to illustrative rendering of the clothed figure exploring proportions and styles. Students will develop an understanding of the relationship between the figure and the garment and the rhythms of garment drapery.

• Students are given the opportunity to focus on sustainability practices and natural dyeing to address contemporary concerns within the industry and enhance their own design practice.

• Whitecliffe provides access to WGSN, a leading global Fashion Trend Forecasting website and to the latest computer aided design (CAD) patternmaking system.

• Students participate in industry internships with both New Zealand and international designers and visiting designer critique sessions enrich their personal practice.

• Guest lectures from industry specialists and classes in Business Practices provide students with vital knowledge for the real world of professional practice.

• Students intern at New Zealand Fashion Week working alongside local designers and international buyers. A

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PROGRAMME OVERVIEWBACHELOR OF FINE ARTSYEAR ONEYear One for Fashion Design students is a general arts and design year. Year One is a broad-based programme covering practical and theoretical skills and knowledge. Students develop core skills in design, representational drawing, expressive drawing, visual theory, cultural studies, and art and design history.

Study includes supervised studio practice, lectures and self-directed learning. Visual Theory, Cultural Studies, and Art and Design History Survey introduce the vocabulary of art theory and art history in support of studio practice.

The Year One programme at Whitecliffe College of Arts and Design is a stand-alone Certificate of Art and Design. More importantly it is specifically intended to best prepare students for the demands of one of the art or design majors they will apply to enter at the start of their second year. During the year core skills and competencies are developed in drawing, design, related two- and three-dimensional studies and art and design theory and history. Students also have the advantage of spending some of their studio time in one or more of the majors as a way of firming up their chosen career pathway.

In addition to specialist knowledge and skills, the Year One programme provides students with the following transferable key skills, useful across a range of careers:

• Time management• Project coordination• Team work & collaboration

• Initiative• Creativity• Problem-solving• Strong written and verbal communication• Critical analysis

Contextual Studies

A fully integrated programme of contextual studies supports all studio majors. In addition to their studio classes Year One students study three contextually-based subjects. The first is Visual Theory in the first semester, which initiates students into the language of critical discourse and critique. Students learn to analyze, critique, discuss, and write in a formal academic manner as well as elements of primary and secondary research related to the practice of art and design. This is followed by Cultural Studies and Art and Design History Survey in the second semester. The former assists students in positioning their art and design practice within a broader cultural context while the latter gives a broad historical view on which to base their practice.

Students who envisage majoring in Fashion Design are required to enrol in Sewing Methods in Term 1 (unless this has been completed in Foundation Certificate) and Fashion Studies in Term 2, plus at least one other Fashion elective (Creative Patternmaking or Patternmaking and Garment Construction). Each term’s fashion elective (1531 – 1534) is a prerequisite for those in the following terms. Illustrator for Fashion and Photoshop are highly recommended as skills required in the industry. Fashion students should also consider Screenprinting and Illustration.

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FASHION DESIGNYEAR THREEYear Three students concentrate on developing a conceptually-based, designer range of garments that reflects their personal style and prepares them for the fashion industry.

Students also participate in a tailoring workshop, utilise the Gerber Accumark CAD patternmaking and Accuscan digitising systems, as well as gain industry experience through their participation in an Industry Internship.

Contextual Studies

The emphasis in Year Three contextual studies is on contemporary art and design issues. In Art and Design Disciplines students are introduced to discipline-specific theoretical discourse informing their particular area of specialisation, while Management Studies builds upon the Business Studies course the student completed in the previous year, and together with a mandatory Internship programme, further prepares students for their future in industry or private practice. In addition the student chooses four from a possible eight topics, which deal with historical and contemporary art and design issues. These may include courses such as:

• Relational Aesthetics. • Scripting the Body. • Art and Design for a Sustainable World. • Making Art in a Globalised World. • Post Coloniality and Globalisation.• Gender Identity and Contemporary Media.• The Age of Enlightenment.

FASHION DESIGNYEAR FOURYear Four students work independently on a self-chosen, conceptually-based collection that reflects original thinking and an understanding of design theory.

Students are given feedback from industry designer critics throughout the year as well as exposure to guest lecturers from within the industry.

Students also gain professional experience through an Arts Marketing and Public Relations Workshop as well as through extended Industry Internships.

Contextual Studies

Students work on an individual basis with lecturers who supervise their studio practice and contextual studies ensuring that they are exposed to relevant art historical, theoretical and contemporary examples of practice relevant to their special area of interest. In addition the students complete advanced courses in Art and Design Theory.

Year One Electives

CONTEXTUAL STUDIES

1514 Writing for Academic Purposes I

1515 Writing for Academic Purposes II

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1531 Sewing Methods

1532 Fashion Studies

1533 Creative Pattern Making

1534 Pattern Making & Garment Construction

1536 Illustrator for Fashion

FINE ARTS 1540 Anatomy

1541 Figurative Studies

1543 Painting

1545 Mixed Media

1535 Screenprinting

1536 Community Engagement

1549 Visual Research

GRAPHIC DESIGN

1521 Photoshop®

1522 Creative Photoshop®

1520 Graphic Design

1523 Typography (Manual)

1524 Rendering

1525 Illustration

PHOTOGRAPHY 1550 Photo Studies

1551 Darkroom Processes

1552 Intermedia

1553 Video Image

1554 Digital Imaging

FASHION DESIGNYEAR TWOYear Two students can choose a specialist area to work in, such as womenswear, menswear, or childrenswear, within an overall framework of both historical and contemporary investigation and collection development.

Students study screen printing, fabric manipulation, fashion illustration, Illustrator for Fashion and computer-aided patternmaking using the Gerber Accumark system. Students also gain industry experience through their participation in New Zealand Fashion Week.

Contextual Studies

The integrated programme of contextual studies continues in Year Two. Building on the Cultural Studies course students undertake a one-semester course in Social Science followed by Art and Design Practices, a course that introduces students to contemporary theory and debates around the major of their choice. In addition they study Business Studies and Modern Art and Design History Survey. The former introduces students to the basics of business practice in preparation for their careers beyond their degree, while the latter continues the process of broad historical contextualisation, which is an essential part of an artist’s or designer’s training.

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OURSTUDENTSBLAIR WHEELER – FASHION DESIGN YEAR THREE“Whitecliffe is small and intimate, and when you commit to doing something to the best of your ability it’s reassuring to have more tutor time and be treated as an individual,” says Year Three Fashion Design student Blair Wheeler.

He chose to study Fashion Design at Whitecliffe for three main reasons: “I was sold on the level of hands-on time. We have a fashion show at the end of each year where we get to show our year’s collection and we all get amazing opportunities to work in the fashion industry with well known designers.”

Whitecliffe’s industry ties are working well for Blair who has had the opportunity to work with a range of designers, stylists and photographers.

“I have been noticed through our end-of-year fashion shows, and have built strong relationships with important people in the fashion industry, whom I know will look after me when I start my own career.”

NICOLE WESSELING – FASHION DESIGN YEAR THREE“I enjoy the challenge to complete collections while studying. Working towards a runway show is a lot of pressure, but it’s fulfilling and the industry exposure is invaluable,” says Year Three Fashion Design student Nicole Wesseling.

Fashion demands both creativity and practicality. “The business and arts papers add depth to the course,” Nicole says.

Industry experience is vital. Nicole has worked at New Zealand Fashion Week and also had the opportunity to work at New York Fashion Week after winning the Newmarket Young Designer Competition in 2009. She has also been an intern at both Taylor and Kate Sylvester.

Whitecliffe’s close-knit environment means there’s always a tutor nearby to answer questions, says Nicole.

“All all the students meet when studying together in first year. The friendships and creative input from students outside of your major really help. The local Parnell cafés are a great place to socialise when you need a break.”

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ALANA BARNES – FASHION DESIGN YEAR FOUR“During my time at Whitecliffe I’ve had internships at fashion workrooms Ruby and Kate Sylvester, and fashion industry PR company Process. I’ve also been part of all the excitement of NZ Fashion Week for the past three years,” says Year Four Fashion Design student Alana Barnes.

She recently joined the Signature Style team as an intern stylist working on big projects with Juliette Hogan Uniforms for Kiwibank and Westfield ‘Walk in Wardrobes’ and fashion shows.

“Whitecliffe has a great reputation in the fashion industry,” she says.

Alana won first place in the 2013 Newmarket Window Display Competition; three outfits from her graduate collection, Art of Armour, went on display in design boutique Muse.

She says Whitcliffe’s end of year fashion show is always a highlight. “Students organise outfits, hair, makeup, models, music, marketing – it’s demanding, but there are no creative restrictions so it’s another chance to experiment with and discover our own design aesthetic.”

JORGE ALFARO – FASHION DESIGN YEAR THREE“I love designing and making clothes, and at Whitecliffe we’re given the freedom to explore our ideas and develop our potential,” says Year Three Fashion Design student Jorge Alfaro who has already had one of his garments selected for the World of Wearable Arts Museum in 2012.

His priority as a student is to learn as much as he can about garment construction and to develop his sewing and tailoring skills to industry standard.

“The tutors are patient and lovely, and the great knowledge that they share on garment construction is my strongest reason for continuing on this journey.”Jorge grew up in New York in the late 80s and early 90s. His first ventures into fashion design began then with the club scene as his stage.

Jorge moved to New Zealand and applied to study fashion at Whitecliffe because he’d heard about the school’s strong industry contacts.

“Whitecliffe has definitely made me a more solid designer,” he says. “I can say that I am more confident in what I design and construct. It’s exciting to know there is a promising future at the end.”

Samantha won the Fashion Design department’s first prize award in Year Two and was runner up in Year Three. Then, at the beginning of her fourth and final year, she undertook a month-long course at the Fashion Institute of Technology in New York that was funded by a scholarship from Whitecliffe.

The New York experience also gave Samantha fresh appreciation of what Whitecliffe had to offer.

“At Whitecliffe we have close relationships with our tutors, rather than just being a name on a roll and I value our more structured fashion programme which enables us to develop our own concepts and ideas.”

She loves the ongoing access students have to the resources of other majors, such as the photography studios, computer labs and screen-printing studio.

“Having our own studio spaces in the fashion department at Whitecliffe is a huge advantage.”

Samantha decided to study fashion because she was looking for a career that drew on her creativity.

“I also wanted to look forward to and be excited by what I was doing each day. Working in a fast moving and creative industry would challenge me and fulfil my ambitions for the career I aspire to.” she adds.

COURTNEY HARPER – FASHION DESIGN YEAR FOUR“I researched fashion colleges in Auckland and was advised by a prominent designer that Whitecliffe was the best choice due to its industry recognition,” says Year Four Fashion Design student Courtney Harper.

At fourteen she began experimenting with the creation of her own clothes and, from then, she knew fashion design was the path she wanted to pursue.

The balance of creative freedom and theoretical teaching is one of the things she values most highly about Whitecliffe. Her greatest achievements so far have been the presentation of three end-of-year collections.

“I enjoy the entire process of developing ideas, doing the research, translating concepts into designs, and then bringing them to life in tangible, wearable forms.Courtney says the process has extended her mind and technical abilities and developed her design aesthetic and philosophy.

“Also, being the driver of my own work has forced me to improve my time management and organisational skills.”

SAMANTHA CHAPMAN – FASHION DESIGN YEAR FOUR“I enjoy the challenge of taking my designs from flat sketches and developing them into wearable garments,” says Year Four Fashion Design student Samantha Chapman.

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LIFE AFTER BFA FASHION DESIGN

CAREER OPTIONS

A career in the fashion industry can take you from the initial stages of concept development and design through to production and merchandising or buying for high fashion chain stores. Fashion Design graduates may choose to work in visual merchandising for product display or in fashion styling for magazines and photo shoots. Costume design for theatre and film, and teaching at secondary and tertiary levels, are other excellent career opportunities.

Designers, patternmakers, visual merchandisers and stylists work at the creative end of the market; and merchandisers and buyers are involved in fashion forecasting and sourcing, and presenting international trends to the local market.

Fashion Design graduates usually begin as workroom or merchandise assistants before moving into patternmaking, designing, or senior merchandising and buying positions. They can also become involved in technical aspects of the fashion industry as sample makers, garment technicians, or get involved in fabric research and development.

Participation in New Zealand Fashion Week and Year Three and Four internships enhance the studio learning by providing the opportunity to gain practical work experience in the fashion industry and increase graduates’ chances of employment and career possibilities.

Careers can, for the dedicated, lead to the development of a designer’s own label which is why the Whitecliffe degree includes compulsory business courses in management, marketing and public relations. Many designers begin working with a prominent designer and, after gaining experience, eventually create their own design house.

The fashion design sector in New Zealand has grown significantly in the last ten years. This has created more opportunities than ever for graduates, such as public relations and marketing, styling, creating fashion blog sites, on-line fashion businesses and journalism.

• Design Assistant• Designer• Workroom Assistant• Patternmaker• Sample Machinist• Production • Buyer• Merchandiser• Fashion Stylist• Wardrobe Assistant• Visual Merchandiser• Fashion Retail• Fashion Public Relations• Fashion Marketing• Fabric Range Designer• Fashion Journalism• Design Educator

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AMBER WHITECLIFFE – FASHION DESIGN GRADUATE“I recently set up my own fashion label, Amber Whitecliffe. I am involved with the entire process; marketing, accounting, managing staff, patternmaking, cutting, sewing and selling. It’s a little crazy,” says fashion designer Amber Whitecliffe who graduated in 2009.

After graduating Amber worked for Trelise Cooper for three years before travelling to Europe. On her return, she did a few internships, then spent two years as Marketing Manager for textile and trimmings specialist Hawes & Freer, before setting up her own label.

“I love the creative freedom of being my own boss. I enjoyed working for people but I always had my own ideas that I wanted to express. I also like the fact that the harder I work the more rewards I get.”She says Whitecliffe provided amazing opportunities.

“We had many internship opportunities and other experiences outside of the classroom such as New Zealand Fashion Week. I also really enjoyed the four-year process of developing and finding my own creative voice.”

OURGRADUATESMAXINE WOOLDRIDGE – FASHION DESIGN GRADUATE“At DMONIC INTENT we are all part of the design process, the manufacture, the retailing; everything. We don’t contract anything we can do ourselves,” declares Maxine Woolridge, who set up the label in 2007 with her two sisters and her brother-in-law.

Their inclusive approach works. Since then the high-end women’s streetwear label has won a number of awards, participating in the prestigious New Generation Show for the 2012 NZ Fashion Week.

“Running your own label can be very rewarding, especially when you know you’ve done it your way,” says Maxine. She says Whitecliffe prepared her well. “Not only did I learn how to create and how to piece together a collection, but I also learned how to express what I want to say. I’ve never been a public speaker or talented writer but at Whitecliffe we definitely learned how to be better communicators.”

CHRISTOPHER FOOT – FASHION DESIGN GRADUATE“The fundamental lesson I learned at Whitecliffe about design is that ideas need to be simple, clear and well articulated; even if the outcome/work is elaborate,” says Christopher Foot.

As Postie Plus marketing & visual merchandising assistant and co-ordinator; Christopher utilises that formula on promotions and marketing co-ordination and implementation.

He chose to study at Whitecliffe because it was a standalone art school rather than a small department in a huge institution.

“I love the freedom we had to try all disciplines in the first year before focusing on a major.”

“The lecturers were very good at focusing and drawing out our creativity but at the same time they really encouraged us to get stuck in and give it a go. This grounding was invaluable, not only in design work, but in all my life.”

LAN YU – FASHION DESIGN GRADUATE“I’m achieving the dream I had at Whitecliffe. I have my own label, brand and store,” declares fashion designer Lan Yu.

After Lan graduated from Whitecliffe in 2009, she returned to her east China home city where she spent three years working in three different fashion companies; womenswear, menswear and a handbag label.

In 2012 she successfully established her own label, LANGLEYU, offering women’s street wear and wedding and evening gown designs.

“Then in May this year I opened my first store within a large department store.”

Now with her own label and store, Lan is utilising all the skills learned at Whitecliffe.

“I usually spend the morning with my dressmaker and my assistant working on new designs. In the afternoon, I work with my photographer and my graphic designer, I also visit my store to check displays and sales. There is always plenty to do.”

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MADELEINE HARMAN – FASHION DESIGN GRADUATE“If you are passionate about fashion, it can be very rewarding,” declares fashion graduate Madeleine Harman, who spent a semester in 2010 at Montclair University fashion department In New Jersey.

“I had some unforgettable experiences including visiting the YSL headquarters in Paris and trawling through Yves archives of illustrations and so on.”The rewards have continued. Madeleine spent last year in New York firstly as an intern for trend forecasting company Edelkoort Inc and then as design assistant for the creative director of TOCCA, a New York based label that has a boutique on Hudson St and sells through online stores such as Shopbop.

Despite being offered a full time design role at TOCCA, Madeleine returned to New Zealand at the start of 2013 and worked as design assistant at Andrea Moore.

After a few months break “I am now looking at a new project with a good friend and fellow Whitecliffe graduate to get my design hat back on.”

EMMA GREEN – FASHION DESIGN GRADUATE“It’s very rewarding spotting my designs on cyclists around the world, receiving great customer feedback or a fantastic product review,” says Emma Green, lead womenswear designer for Rapha in London – creators of quality cycling clothing and accessories.

“I work on both technical cycling apparel for racing and training, as well as a luxury urban collection that merges style and function for city cycling, including jeans made from a bespoke fabric developed especially for cycling.”

After graduating in 2004, Emma worked as a denim designer for Workshop, and a merino apparel design and product manager for Orca before heading to England where she landed her job at Rapha in London.

Emma chose Whitecliffe so she could explore the wide range of art electives on offer alongside her fashion major.

“At Whitecliffe I was able to develop as a designer with the amazing grounding I was taught across all disciplines. I thoroughly enjoyed the mix of academia and creative studies.”

INTERNSHIPS ANDVISITING ARTISTSFASHION INTERNSHIPSLiz MitchellTrelise CooperRubyKate SylvesterCaroline SillsKaren WalkerZambesiTaylor DesignX-PlainBarkersD’monic IntentDeadly PoniesPacific BlueWillow – SydneyCharlie Brown – SydneyThomasine Dolan – New YorkShiatzy Chen – TaiwanThe Fashion MuseumDan Ahwa – Fashion StylistKylie Cooke Freelance StylistSignature StyleNova Models Styling for PhotoshootShowroom 22Process PRNew Zealand Light LeathersHawes and FreerCharles ParsonsApparel MagazineBlack Magazine

VISITING ARTISTS, LECTURERS AND GUESTSHelen Cherry, RCM ClothingNgila DicksonVicki TaylorLiz MitchellSam Hickey, HufferElizabeth Findlay, ZambesiDeanna Didovitch, RubyDan Ahwa, Fashion StylistDiane Ludwig, Fashion Business Consultant and MentorTon van der Veer, Display Artist and Product StylistGlen Wilkin Holland, Visual Merchandising SpecialistMaxine Wooldridge, Dmonic Intent (Alumni)Amy Morgan Brown, Assistant Buyer, Red Rat Clothing (Alumni)Chris Foot, Marketing & VM Assistant at Postie Plus Group (Alumni)Trevor Hookway, Hawes and FreerMurray Bevan, Showroom 22Caroline Brown, Process Fashion PRFiona Quin, PhotographerJulie Malone, Apparel HRDonna Freeman, Fashion Personnel

INTERNATIONAL INSTITUTIONAL LINKSMontclair State University, (USA)Fashion Institute of Technology, (USA)

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BELINDA WATT – BA, Dip Journalism

HOD Fashion DesignBelinda Watt joined Whitecliffe College of Arts and Design in 1990 and as Head of Department established and developed the Fashion Design programme. She completed her BA with a double major in English and Music at Victoria University in Wellington and her Diploma of Journalism at Auckland University of Technology in Auckland.

Belinda worked as a freelance fashion designer in Wellington and Auckland for seven years, opening her own high fashion men’s and women’s store, Equinox in 1985 on Karangahape Road, Auckland. Her fashion business extended to stores on Ponsonby Road, in Canterbury Arcade, Queen St and in Vulcan Lane, Auckland, until 1994. Belinda has presented her collections in fashion shows in Auckland and in 1988 received the Manufacturer’s Award in the New Zealand Wool Awards. She continues to work as a freelance designer specialising in made to measure tailored and couture designs.

Belinda has been a moderator for the fashion department at Manukau Institute of Technology, on the review panel for the Textiles and Fashion Design programme at Northland Polytechnic and external examiner for the Honours Year at Auckland University of Technology. She has been a member of the Costume Institute Section of the Auckland Museum Institute and is a member of FINZ, (Fashion Industry of New Zealand), and of the Designer’s Institute of New Zealand.

OUR STAFF

She is currently the head judge of the Newmarket Young Fashion Designer Award having been on the judging panel since 2010, and from 2012 has been on the judging panel of the Sylvia Park Off The Rack Fashion Awards.

LIZ FARR – LCF, TechDip Clothing

Fashion Design Senior LecturerLiz Farr is a graduate of the London College of Fashion and has been lecturing in the Fashion Design department at Whitecliffe College of Arts and Design since 2005. She specialises in patternmaking and garment construction. She has worked as a patternmaker and sample room manager in the clothing industry in the UK as well as New Zealand, for couture and ready to wear designers including Zandra Rhodes, Monsoon UK and Adrienne Winkelmann.

She has also been responsible for communicating with local manufacturers in the UK and New Zealand as well as overseas workrooms in India, Hong Kong and China. Liz has worked as a CAD operator in the New Zealand fashion industry and had a key role in developing the CAD programme for the Whitecliffe College of Arts and Design Fashion Department.

She is a member of FINZ (Fashion Industry New Zealand), has been on the judging panel of the Newmarket Young Fashion Designer Award since 2010, and from 2012 has been on the judging panel of the Sylvia Park Off The Rack Fashion Awards.

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2014• Kido Deng, Graduate, Finalist, iD

International Emerging Designer Awards

2013• Courtney Harper, Whitecliffe Bachelor of

Fine Arts Prize• Nicole Wesseling, Year 3, First Runner Up,

ECC NZ Student Craft Design Award• Louella Huang, Year 3, Finalist, Top Ten,

Westpac Young Fashion Designer Awards• Samantha Chapman, Whitecliffe

Scholarship to attend Summer School, Fashion Institute of Technology, New York, USA

• Maxine Wooldridge, Graduate, Miromoda, NZ Fashion Week

2012• Maxine Wooldridge, Graduate, Miromoda,

NZ Fashion Week and New Generation Show, NZ Fashion Week

• Maxine Wooldgridge, Graduate, Indigenous Fashion UnEarthed, Melbourne Fashion Week

• Yun Do, Graduate and Sally Huang, Graduate, Finalists, iD International Emerging Designer Awards

2011• Madeleine Harman, Graduate, joint

recipient of the Wikiriwhi Scholarship to attend Study Abroad Fashion Programme, Montclair State University, New York, USA

• Trish Peng, Year 4, Finalist, Multi Cultural Selection, Westfield Style Pacifica

• Trish Peng, Year 4, Finalist, Top Three, Westpac Young Fashion Designer, presented collection at Westpac Red Collection Show, NZ Fashion Week

FASHIONAWARDS

• Jessica Grubisa, Year 4, Finalist, Top Ten, Westpac Young Fashion Designer

• Nadine Rathjeens, Graduate, Supreme Award, Westfield Style Pacifica

• Julia Campbell, Graduate, Pacific Blue Award, iD International Emerging Designer Awards

• Nour Hassan, Graduate, Finalist, iD International Emerging Designer Awards

2010• Julia Campbell, Whitecliffe Bachelor of Fine

Arts Prize• Brooke Fairgray, Graduate, Dunedin Fashion

Incubator Award, iD International Emerging Designer Awards

• Lan Yu, Graduate, Finalist, iD International Emerging Designer Awards

• Lan Yu, Nour Hassan and Amalia O’Neill, Graduates, selected for Black in Fashion NZ Fashion Museum Exhibition

2009• Brooke Fairgray, Year 4, Wikiriwhi

Scholarship Award• Tara Cunniffe, Graduate, New Generation

Show, Air NZ Fashion Week• Maxine Wooldridge, Graduate, First and

Second Prize, Flight of Fantasy, Cult Couture

• Maxine Wooldridge, Graduate, Finalist, Streetwear and Daywear, Westfield Style Pacifica

2008• Tara Cunniffe, Year 4, First Runner Up NZ

Fashion Quarterly Young Designer of the Year

• Mollie Barr, Year 4, and Tara Cuniffe, Year 4, Runner Up Eveningwear, Westfield Style Pacifica

• Maxine Wooldridge, Graduate, Runner Up Streetwear, Westfield Style Pacifica

• Maxine Wooldride, Graduate, Second and Third Place, Streetwear, Villa Maria Cult Couture

• Ben Cai, Graduate, Finalist, Menswear, Westfield Style Pacifica

ANJA LUNDIN – BFA

Lecturer Fashion DesignAnja Lundin joined Whitecliffe College of Arts and Design in 2010 as a lecturer in the Fashion Design Department. She completed her Bachelor of Fine Arts, majoring in Fashion Design, at Whitecliffe in 2002. Since graduating she has worked in the New Zealand fashion industry for high fashion designers, including Natalija Kucija and Sabine, as well as in large apparel companies, where she gained experience in the merchandising and buying departments. She has been involved in various fashion design competitions and for the past eighteen months she has been designing and promoting her yoga wear collection through an Auckland boutique and is currently developing an online store.

LENA BLUME – BA MSc Lecturer

Lecturer Fashion DesignLena Blume joined Whitecliffe College of Arts and Design in 2013 as a lecturer in the Fashion Design department. She completed a Master of Science in Advanced Textiles and Performance Clothing, at Leeds University, UK in 2005 and a Bachelor of Fashion and Textile Management,at JAK Fashion Academy, Hamburg Germany in 2004. Since graduating she has worked for Adidas in Germany, Asia and, until 2012, in the UK for the London Olympic Games 2012.

Since relocating to Auckland she works as an apparel 3D simulation and virtualisation consultant for Browzwear in New Zealand and Australia.

LINZ ARIELL – DipFDT

Lecturer Fashion DesignLinz Ariell joined Whitecliffe College of Arts and Design as a lecturer in the Fashion Department in 2013. Linz has over 25 years experience in the New Zealand fashion industry.

He graduated from the New Zealand College of Fashion Design in 1989 with diplomas from the New Zealand College of Fashion Design and the Druleigh College.

In 1992 he was a highly commended finalist in the Benson and Hedges Fashion Awards (Menswear Award).

In 1993 Linz opened his menswear store on Auckland’s Ponsonby Road where he designed, manufactured and retailed his label Marvel Menswear until March of this year. He also operated a store in Wellington from 2003 to 2009. During this time Linz has presented his collections in various fashion shows in Auckland and Wellington.

Linz has had involvement with Whitecliffe College of Arts and Design’s Fashion Design department since 1999. He was an external examiner for the department from 2000 to 2005 and compered the department’s annual fashion show from 1999 to 2006.

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APPLICATION FORMSApplication forms can be downloaded from the Whitecliffe website: www.whitecliffe.ac.nz/admissions/

Alternatively an application pack can be requested by emailing or phoning Reception: info@whitecliffe.ac.nz+ 64 9 309 5970

APPLICATION CLOSING DATEApplications for the BFA programme commencing in February close on October 31 of the previous year. Applications received by the closing date will be given preference. Applications received after this date will be considered subject to places available. Whitecliffe encourages prospective students to apply as soon as possible.

Prospective students considering their options can make an appointment to discuss their goals and arrange a tour of Whitecliffe.

When applying please ensure all the documents requested are attached to the application form.

• Copy of Birth Certificate or Passport• Tertiary Transcripts (if applicable)• Passport Photo• Secondary School Records (if applicable)• Letter of Intent

Once an application has been submitted applicants will be invited to an interview with faculty from the programme to which the applicant has applied. The Admissions Board assess each application and applicants will be advised of the outcome within three weeks.

HOW TO APPLY

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THE INTERVIEW – WHAT DO YOU NEED TO BRING?Applicants must bring to their interview a portfolio containing 12 – 24 representative samples of their work that reflect their creative skills and potential. These can be in any medium e.g. digital images, paintings, drawings, sketches or workbooks. Applicants should aim to present a range of media (if possible) evidencing colour, technique, composition and creative skills. Include works that illustrate strengths. It is recommended that applicants also include a workbook to demonstrate the development of their ideas.

ADMISSION REQUIREMENTSNCEA University Entrance or equivalent CIE/IB award. Note that Discretionary Entrance is available to students who have gained exceptional marks in NCEA Level 2 and wish to embark on higher level study. These students must display a high level of motivation and maturity.

Some of the above academic requirements may be waived for students over 20 years of age.

Domestic students must be 17 years of age during first year of study.

INTERNATIONAL STUDENTS • International students must be at least 18

years of age during their first year of study. Where the student will be under 18 years of age for part of their first year of study they must have evidence of a guardian domiciled in Auckland.

• International students must have a minimum English language level of 5.5 IELTS or equivalent. English language testing can be provided at Whitecliffe.

• Interviews of International students can be conducted by phone or skype. Portfolios can be provided in digital format.

• The following pages on the Whitecliffe website have more detailed information: www.whitecliffe.ac.nz/international/admissions/ www.whitecliffe.ac.nz/international/application/

PROGRAMME REQUIREMENTS AND DURATIONThe Bachelor of Fine Arts is a four year full time degree, however the following exit qualifications are offered after successful completion of each year of study.

• Certificate of Arts and Design (NZQF Level 5) after one year

• Diploma of Arts and Design (NZQF Level 6) after two years

• Diploma of Arts and Design Advanced (NZQF Level 7) after three years

• Bachelor of Fine Arts (NZQF Level 7) after four years

RECOGNITION OF PRIOR LEARNING (RPL)Advanced standing may be given to any student with evidence of prior tertiary study or professional experience in arts and design. Applicants wishing to be considered for advanced standing, RPL or cross crediting of previous studies at other New Zealand or overseas tertiary institutions should include this request in their application and provide certified copies of academic transcripts.

PROGRAMME COMMENCEMENTThere is one intake each year in mid February.

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FROM THE PRESIDENTMore than three decades ago my husband Greg Whitecliffe and I had a vision of a professional, career-oriented, research-driven independent art school. Through the hard work and passion of students and staff, Whitecliffe College of Arts and Design has fulfilled that vision and goes from strength to strength.

While numbers have steadily increased over the years, with many different cultures and nationalities represented, one of our points of difference continues to be the individual attention afforded by our small classes and high teacher to student ratio. Whitecliffe’s topical curriculum, leading-edge technology and equipment, along with our extensive industry and academic networks make for a vibrant educational and creative environment.

We are proud of the many student successes. Whitecliffe students and graduates have performed well in local and national competitions. The strong academic grounding, creative opportunities and focus on professional practice offered by a Whitecliffe education give our students the qualifications and experience to secure employment, start businesses and to build careers both locally and internationally.

Beyond the study experiences available at Whitecliffe, and supported by the Greg Whitecliffe Memorial Charitable Trust, many students are benefiting from scholarships and prizes enabling them to have international experiences at universities and institutions in Australia, America, Europe and China, and there are plans to extend these opportunities in the future.

It is truly rewarding to be able to support those students who work hard and show talent. We look forward to these exceptional students becoming the innovative leaders of the future.

The teaching faculty is comprised of the very best practitioner educators, career artists, designers and researchers. Whitecliffe scored highly in a recent national performance-based research review and faculty members contribute at the highest levels in their industries. Guest lecturers and visiting scholars of international standing enhance all of the programmes and the reputation of Whitecliffe and its teachers allows students to enjoy internships, work experience and industry placements.

The 21st Century is calling for creative innovators, critical thinkers, compassionate, humane contributors and versatile, skilled communicators. We strive to prepare our students for the many exciting challenges that comprise our collective future. Students come from all over New Zealand and the world and find themselves in a stimulating and caring atmosphere that encourages them to perform at their very best. I encourage you to consider what Whitecliffe can offer, and challenge you to join our busy and rewarding Whitecliffe community – Ars Vita Est.

– Michèle Whitecliffe