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When the Patient is a
VIP
Talk Trauma 2011
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What do these people have in
common?
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When the Patient is a VIP
The Role of Corporate Communications
Your Role as Health Care Providers
Rules of Engagement
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Our Role
PROTECT the reputation of the hospital
PROMOTE the reputation of the hospital
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Our Role
We act as your gatekeeper
We will provide assistance to patients or families with regards to media relations (signing patient consent forms, getting a spokesperson, advice, etc.)
Make sure patients and their families are aware they have options
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Anonymous Patient
If the patient/ family do not want to speak with media or have information about their care released patient can be made anonymous
BUT: With social media (Facebook, twitter,
youtube) we speak with patient/family about other ways in which patient info is provided by family member, neighbour, school etc.
Social media makes it difficult to control information being released by someone other than hospital
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Patient agrees to speak with
media
We will:
Provide patient/family with advice on dealing with the media
Facilitate where and when interview occurs and make sure that media does not disrupt other patients
Ensure that patient consent has occurred and that patient understand that comments and images, once on internet, are beyond control
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Your Role
Redirect all media inquiries to us
Call us if media show up on hospital property
We are available 24/7!
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1010
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Rules of Engagement
1. Patient or decision maker have the right to refuse any release of information.
2. All requests by media must go through the communications department.
3. Patients/family members must sign a consent form before speaking with media.
4. Media must be escorted by someone from our department at all times.
5. All condition updates must go through our department and media are only entitled to a one word condition update.
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One word condition updates
GOOD – vital signs stable and normal. Indicators are excellent.
FAIR – Vital signs stable and within normal limits. Patient may be uncomfortable. Indicators are favorable.
SERIOUS – Vital signs unstable and not within normal limits. Patient may be unconscious. Indictors are unfavorable.
CRITICAL – Vital signs unstable and not within normal limits. Major complications and indicators are unfavorable – death may be imminent.
DEAD – Media are informed of death only after nursing staff confirm family are notified.
DISCHARGED – no other information including date of discharged is to be provided.
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When we won’t release
information Media does not have name Name is wrong
Appears to violate a law
Interferes with a police investigation
Likely to have an adverse affect on the patient in the judgment of a physician or other person involved in the direct care of the patient
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Thank you!
Contact LHSC Corporate Communications
519 685-8500 ext. 76760
visit www.lhsc.on.ca
