When Cigar Packages Speak Overview and Some Findings from the Chatterbox Project Muhannad Malas MPH...
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When Cigar Packages Speak Overview and Some Findings from the Chatterbox Project Muhannad Malas MPH Candidate, Dalla Lana School of Public Health University
When Cigar Packages Speak Overview and Some Findings from the
Chatterbox Project Muhannad Malas MPH Candidate, Dalla Lana School
of Public Health University of Toronto May 27 2014
Slide 2
Lifestyle Strength The Chatterbox Project
Slide 3
Semiotic Analysis Market Research Trademark Database Scientific
Literature Tobacco Industry Documents
Slide 4
Filter Tip
Slide 5
Little Cigar Packaging
Slide 6
Overview Industries response to regulation Decoding pack
messages What does it all mean
Slide 7
Before and After Bill C-32 (2009) Redefined a little cigar as a
cigar that has a cigarette filter or weighs no more than 1.4 grams
* Little cigars cannot be flavoured. Little cigars cannot be sold
in packs containing less than 20 little cigars. * Federal Tobacco
Act
Slide 8
Before and After Bill C-32 BeforeAfter
Slide 9
Redesign of Colts to be Compliant with Bill C-32
Slide 10
After Bill C-32
Slide 11
Emerging Themes/Design Elements
Slide 12
Candy-Like Flavours
Slide 13
Apples connote goodness and freshness and we see many
possibilities for our youth oriented cigarette with this flavor.
Apple cider is also a possibility Its a well known fact that
teenagers like sweet Products. Honey might be considered. Brown
& Williamson, 1972
Slide 14
Candy-Like Flavours
Slide 15
Youthfulness
Slide 16
Slide 17
The fourth group of smokers are the Millennials. These are
younger consumers, mostly males, who are obssessed with technology,
fascinated by travel, and want to tap into new products for the
next generation Cigar Company Executive
Slide 18
Youthfulness
Slide 19
Alcohol Culture
Slide 20
Slide 21
Alcohol Culture (Gender?)
Slide 22
Coffee Culture
Slide 23
Slide 24
Slide 25
Perceived Relative Strength
Slide 26
Relative Strength (Tipping) The illusion of filtration is as
important as the fact of filtration. Philip Morris
Slide 27
Cigar manufactures have successfully refreshed their cigar
brands. Flavours available Single sticks and packs of < 20
available Pack design elements imbue the product with a host of
connotations including youthfulness, healthfulness, relative
perceived strength, alcohol/coffee culture Conclusions
Slide 28
Prohibition of flavours for all tobacco products, with no
exceptions To prevent the (re)launching of slightly modified
products (circumventing) new regulations, prohibit introduction of
new products Prohibit specific design elements? Better option is to
implement plain and standardized packaging Policy Options
Slide 29
Chatterbox Glossary
Slide 30
Slide 31
Available at: chatterbox.otru.org
Slide 32
REPORT Packaging Cigars: Surveillance of Current Trends (A
Chatter Box Project) Contributing Authors: Muhannad Malas Shawn
OConnor Emily Di Sante Robert Schwartz
Slide 33
Chatterbox Team Investigators Shawn OConnor (PI) Robert
Schwartz (PI) Emily Di Sante Joanna Cohen Melodie Tilson Anne
Philipneri David Hammond Anne Lavack Timothy Dewhirst Research
Staff Muhannad Malas Mat Savelli Sylvia Hoang Lindsay Kochen Jaklyn
Andrews Tracey Borland This project was undertaken by the Ontario
Tobacco Research Unit, with funding provided by Health Canada.