What’s the best way to get to know someone better?

Just starta friendly

conversation.We’ve certainly got plenty to talk about.

So let’s chat, shoot the breeze and share some stories.

After all, that’s how people really get to know each other.

Sure, we’ve been around for 35 years,

and lots of people know us a little. But we want you to

know the whole story about Atlantic Lottery... everything.

Why? Because we’re owned by the four Atlantic provincial

governments, which means we’re owned by the people

of Atlantic Canada.

But let’s not get all formal.

Let’s just talk about things openly and honestly, the way

Atlantic Canadians do. We know you have questions

about us such as where does the money go? Who owns

Atlantic Lottery? And, how come all the big winners seem to

come from other parts of Canada? Well we’re excited

to answer them... one conversation at a time.

That’s why we’ve created AskAway.ca.

It’s our digital kitchen table, and this is your invitation to

pull up a chair and chat. We’re looking forward to your

questions and sharing the stories that make us an

Atlantic Canadian company.

Get to know us better by flipping to the back pages of this section or join us online at

AskAway.ca

We havefour types of shareholders:Nova Scotians, New Brunswickers, Prince Edward Islanders and Newfoundlanders & Labradorians.The four Atlantic provinces are our owners, which means all Atlantic Canadians

get to enjoy the benefits of a safe and regulated, fun and profitable gaming

industry. We are Atlantic Canadians running a business that does good

things for Atlantic Canadians. That’s why we exist.

Get to know us better at AskAway.ca

Does Atlantic Lottery have a return policy on its products? Do we ever.How’s this? We return 90 cents of every dollar spent on Atlantic Lottery products

directly back to Atlantic Canadians, including 100% of our profits. What you

spend here stays here, and ends up where it matters most – back in the hands

of Atlantic Canadians.

Get to know us better at AskAway.ca

39¢

PROFITS BACK TO ATLANTIC CANADA

12¢

COMMISSIONS10¢

OPERATING COSTS

4¢ SALARIES & BENEFITS

2¢ TAXES

33¢

WINNERS

We employ more than 600 Atlantic

Canadians in all four provinces. They live

here, work here and spend their salaries here.

5,200 Atlantic Canadian

businesses earn part of their

income from sales of

Atlantic Lottery products.

That’s more than $2.5 billion

in commissions since 1976.

Our operations contribute more

than 9,000 jobs and $800 million

in economic activity both directly

and indirectly in Atlantic Canada.

Yes, we pay them too. That’s millions more

going back to governments to provide

essential services in Atlantic Canada.

There are about 90,000 big and small Atlantic

Lottery wins every day. In 2010, we paid out

more than $300 million in prizes to winners in

every corner of Atlantic Canada.

Since 1976, more than $6.7 billion in profits

have been returned to the four Atlantic

provincial governments to fund things like

roads, education and healthcare.