WHAT´S REUSE?

WHY REUSE?

REASONS TO REUSE

PLANNED OBSOLESCENCE• Origins of planned obsolescence go back at least as far as 1932 with Bernard London´s

pamphlet Ending the Depression Through Planned Obsolescence.

• Planned obsolescence is "Instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.“

• If marketers expect a product to become obsolete, they can design it to last for a specific lifetime. If a product will be technically or stylistically obsolete in five years, many marketers will design the product so it will only last for that time.

• When a product is no longer desirable because it has gone out of the popular fashion, its style is obsolete. One example is flared leg jeans; although this article of clothing may still be perfectly functional, it is no longer desirable because style trends have moved away from the flared leg cut.

• Others have defended planned obsolescence as a necessary driving force behind innovation and economic growth.

• Many products, such as DVDs, become both cheaper and more useful the more people have them. Planned obsolescence will also tend to benefit those companies with the most modern and up-to-date products, thus encouraging extra investment in research and development that often has large positive externalities.

The Livermore Centennial Light Bulb

• EXAMPLE:

- In the city of Livemor, California, from 1901 to 2001, a bulb has been running continuously in a firehouse.

- http://youtu.be/yIB2zX1CgCs

EXAMPLES OF RE-USING

Notebooks

Library

Soap of used oil

CDs and DVDs

Repairing

Purses and wallets

Jewelry and decoration

Disposable products

Old clothes

Birthday candles

Watering the plants

Plastic bags

Tóner

Art

FUNNY STAFF

Don Justo

Tuppers

Lady Gaga

Gift wrap

EXAMPLES OF REUSING SPACES

Creative visions for reusing three old industrial spaces - North Philadelphia

Location (in the middle of meatpacking-district)

SPICE MARKET- NEW YORK

•Three abandoned sewage treatment silos.• Competition to determine the best adaptive reuse project. •One of the projects: transform the silos into an incredible set of climbing towers.

SILOS- AMSTERDAM

In addition to the climbing areas both inside and outside the silos, The project would include multi-purpose areas, offices, restaurants and others comercial spaces.

WASTE HOTEL- CALLAO (MADRID)

"Save the Beach" by Coronita from 2008.

WATER MILL- IRUESTE (GUADALAJARA)

Restored water mill in 2005. Fully decorated, furnished and equipped.

MARKET-ANTEQUERA (MALAGA)

Restoring a old Market to became a Restaurant.

WEB PAGES• www.ebay.es• www.secondhandspain.com • www.secondlife.co.uk• www.segundamano.es• www.anunciototal.com• www.telocompro.es• www.compra-venta.org• www.priceminister.es• www.casinuevo.net• www.ganga.es• www.toanuncio.com

• http://www.youtube.com/watch?v=yIB2zX1CgCs

In conclusion..you might think that a reusable bottle or bag can’t make that much difference in the grand scheme of things. BUT... remember that we have the potential to change things - it is part of us.

WHAT ARE YOU GOING TO DO ABOUT IT?

REMEMBER TO….