● What’s it all about - who cares?

● Introduction

Business Strategy

A Strategy or Business model, describes and captures the rationale of how an organisation delivers and captures value for its stakeholders...

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A few Caveats……..

● What would I want to know?● A few key points - take away - maybe?● Not academic / Not rich …..if he’s so clever!● Pinch of Salt● Early beginnings - 1974 is a long time ago!● Key imperative - Survival ● Consistent theme - BULLS**T from the back!

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Everybody needs a (cunning) plan!

● Change is ……………….miss the future● Whatever you do …………….look to the end● However beautiful……....look at the results● In preparing………...planning is essential● When you can see……….its too late● Land in ………………..Berlin● You would not see………………..plan

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Life’s Rich Tapestry…..

● Wood Family● IOMA Group● AIM Listings● Holiday Property Bond● King William’s College and the Buchan● HarleyPartners● What next?

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Starting point of Consistent themes

● Shared understanding● Top down bottom up - everyone● Start at beginning - communicate● Concept simple, relevant, understandable● Don’t oversimplify, complexities or dynamics of the

enterprise or tensions that should exist and that are vying for ascendancy

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Customers SegmentsThe Offer Value PropositionsInfrastructure Channels deliveryFinancial Viability Customer relationships

Revenue StreamsKey Activities

Key Alliances Cost Structure

4 x Areas and 9 x Building Blocks

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Sweat the detail

● Drill down to a granular level● Communicate ● Calculate● Be brave● Say - so what!● See it through● CASH is KING!

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Viking Rules

CourageTruthHonour and ReputationFidelityDisciplineHospitalityIndustriousnessSelf ReliancePerseverance

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Harley’s Rules

Same ingredients - Success and FailureMoney is one crude way we reward successBusinesses are like hibernating animalsMake the plan and stress it - revenues recede / costs accelerateFirst loss is always your bestBe kind - never weak!Determination is the only word that failure cannot live withNever quit - if you are on the field - you can win the gameHarley is a good companion and a fearless enemy

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Conclusion

● So What!● Bullshit from the back of the room!● Do not get into something you cannot get out of - Elegantly!● Have a plan B and C and D

Thank you and Good Luck!

See - Business Model Generation Alexander Osterwalder and Yves Pigneur

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