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social media and travel & tourism
the five stages of travel
Sharing
Planning
dreaming
Booking
Experiencing
dreaming
dreaming
dreaming
• Pinterest is the outlet for dreaming• Shareaholic discovered (based on
aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month) that Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.
dreaming
dreaming
dreaming
dreaming
dreaming
How to leverage Pinterest• Add a “Pin This” Button • Drive Traffic• Host a Pin to Win Contest• Think Wider
Click icon to add picture
dreaming
• Blogs are a go-to resource for trip planners
dreaming
• Third-party endorsements are always more trusted than your own messages
dreaming
dreaming• Seven bloggers attended the
#MYR_60Days group familiarization trip in September 2012
• Blogger activity on Facebook directly engaged more than 115,000 users
• The trip generated an additional 23 blog posts to date
dreaming
planning
planning
planning
How to influence customers in this phase:
• Pay attention to online review sites like Trip Advisor, Yelp and OpenTable
• Offer creative deals (and submit them to the Chamber)
planning
How to influence customers in this phase:
• Bolster your video content (and other content, too!)
• Get comfortable with YouTube and check out the new video-based platform, Viddy
planning
planning
booking
booking
booking
How to influence customers in this phase:
• Leverage creative deals on mobile sites like Foursquare and Google Offers
• Partner up
booking
experiencing
experiencing
experiencing
experiencingHow to influence customers in this phase:• Offer guests / customers SCVNGR treks
experiencingHow to influence customers in this phase:• Connect with customers via Instagram
experiencing
sharing
sharing
sharing…engaging
sharing…engaging
Light blogging• Tumblr • Easier alternative to a blog• Allows another channel for
engaging
extra reading
Pinterest• http://www.openforum.com/articles/7-wa
ys-to-use-pinterest-in-your-marketing
• http://socialmediarestaurant.com/pinterest-why-your-restaurant-needs-to-be-there/
Video• http://theplanetd.com/video-tips-for-trave
l-bloggers/• http://technorati.com/lifestyle/travel/articl
e/our-quick-video-tips-for-travelers/
extra readingVideo• http://theplanetd.com/video-tips-for-trave
l-bloggers/• http://technorati.com/lifestyle/travel/articl
e/our-quick-video-tips-for-travelers/
Google’s Field Trip App• http://www.pcadvisor.co.uk/opinion/game
/3401171/taking-googles-field-trip-app-for-spin-watch-out-for-potholes/
• http://www.youtube.com/watch?v=zusjUjaiWJQ&feature=player_embedded
extra reading
SCVNGR• http://support.scvngr.com/entries/203277
93-how-can-i-get-my-business-on-scvngr• http://patrickpowers.net/2011/08/success
-with-scvngr-5-lessons-learned/
Tumblr• http://theblackboard.net/blogs/3-reasons-
to-add-tumblr-to-your-restaurant-marketing-%E2%80%98to-do%E2%80%99-list/
extra reading
Foursquare• http://www.mightybytes.com/blog/entry/
how_to_create_a_foursquare_page_and_list/
Mobile Sites• http://www.mightybytes.com/blog/entry/
how_to_create_a_foursquare_page_and_list/
extra reading
General• http://www.reviewpro.com/eyefortravel-v
egas-2012-11995• http://www.buuteeq.com/blog/mobile-hot
el-websites/• http://travel.usatoday.com/hotels/post/20
12/08/hotel-check-in-hotel-twitter-bios/832739/1
Connect with usMary Garrick
[email protected] Mortine
614-383-1610@MaryG_PR or @FahlgrenMortine on Twitter
