What’s our common bond today?

Challenges?

Tendency?

all very important….

Climate

change

poverty

recyclingalcohol

Obesity

pollution

-ling

smoking

Theft

sports

employment

So I had:

Death horses,

Plugged ears

Overchallenged pro’s

Diff’rent priorities between pro’s and citizens

Which sometimes resulted into:

Good program’s not well received

‘Marketing and health’

‘Marketing and Social…….

So what happened since then?

Social Marketing?

“Social Marketing is about

creating something that Is

valued by your audience”

Human nature:

• Recognize

• Understand

• Go with the grain

©David Cameron TED 2010

Lessons learned in marketing

Social marketing to pro’s?

Lesson 1.

Practice what

you preach

Lesson 2.

‘People are likely to act,

if they believe they can

do it

Lesson 3.

Back to your

roots

Lesson 4.

So how to marked Social Marketing?

• Start listening (you boss, collegue,

workpartner...)

• Respond to their need and see how SMt fits in

• Don’t present it as a panacea

• Use lot’s of examples

• Start with management…

20VALUE

Actual value

Waarde van Sociale Marketing; ©Julie Huibregtsen

Augmented value

Core value

Actual value for a professional

• Be more effective, efficient

• Reaching more people

• ….

Core value for a professional?

• Social work becomes fun again

• It enlightens your work

• It’s even a relieve you don’t have to know

ev’rything

• Relying on a competence you already have by

nature…

What about the elephanttrails?

©Jan-Dirk van den Burg

So Social marketing is all about :

ánd

a path thát tempting,

people will walk it anyhow……”

.

“designing a professional path,