Copyright © 2018 The Nielsen Company (US), LLC.

TODAY'S CHANGEIS TOMORROW'S OPPORTUNITY

THE WORLD IS CHANGINGCompanies need faster, more agileplanning to prepare for the future.

Companies can build drivers of change & their implicationsinto strategies to prepare for the future.

Investors are rewarding organizationsfor clear long-term vision.

UNDERSTAND CHANGE

Where will consumer demandbe in the future?

What behaviours & attitudescan we expect?

GROW FROM CHANGE

AND GET THERE FIRST

Look to the recent past to identifybest practice for today's landscape.

SHORT TERM Look ahead to understand drivers

of change and signals of emergenceto navigate forward.

LONG TERM Look outside current landscape

to assess emerging change.

MID TERM

PLAN AHEAD

ConsumerValues &Attitudes

Environmental Changes

Population

TechAdoption

HouseholdSize &Structure

Policy & Legislation

Urbanization & City Size

Demographic Changes

Infastructure& Access

Economic/IndustryDevelopment& GDP

Industry/BusinessInvestment& Innovation

Disruptioncan happen at any

time to changeoperating

environment

Societal Implications Potential Industry Responses

DRIVERS OF CHANGE

ASK WHAT’S NEXT...

WHAT’S NEXT STARTS NOW

2.

1.

3.

Start broad & big.

Identify change drivers& wild cards.

Understand implications& opportunities.

Challenge strategy with alternatescenarios. Test and refine to win.

How are today’s environment& “currents of change”influencing consumption?

What are the factors drivinginnovation success?

What is the futureof sales growth?

What thoughts and ideasdo consumers have about this?What do they want to see in the future?