What’s hot and how can we capture the new opportunities - September 2018

The Shorex story…

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• Marketing and storytelling• Product development • New destinations• Net benefit

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INTRODUCTION

Michael Mihajlov – Director, Destination Management and Shore Excursions (Australia, Asia-Pacific & Indian Ocean) Carnival Australia (Holland America Group)

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THIS IS MY TEAM…

WORLDS LEADING CRUISE LINES – CARNIVAL AUSTRALIA BRANDS

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Princess Cruises31%

P&O Cruises25%

Carnival Cruise Line11%

Holland America Line4%

RCI21%

CEL5%

Other2%

2017ANZ market share

ALBDs (M)

CAU = 71%

Sources: Internal CAU

• CAU is the only year-round cruise operator in Australia

• CAU is the #1 operator in Australia & New Zealand with ~71% market share

CARNIVAL AUSTRALIA IS THE BACKBONE OF CRUISING IN THE REGION

MARKETING – THE GUEST EXPECTS MORE

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ONE EMAIL PER PORT

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EACH HAS A VIDEO NARRATED BY A LOCAL

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RABAUL, PNG

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PARTNERING WITH POWERFUL BRANDS

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AND OFFERING NEW CUSTOMISED TOURS

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PRODUCT DEVELOPMENT - LOCAL CONNECTIONS

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LOCAL CONNECTIONS

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LAUNCHING THIS SUMMER IN AUSTRALIA

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PRODUCT DEVELOPMENT – SEABOURN VENTURES

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BRINGING LOCAL EXPERTS ON BOARD

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WORLD CLASS EXPERIENCES – 1940 MALLARD FLIGHTS EX KURI BAY IN PARTNERSHIP WITH PASPALEY

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WORLD CLASS EXPERIENCES - ABROLHOS ISLANDS FLIGHTSEEING EX GERALDTON

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NEW WORLD CLASS FACILITIES - NATIONAL ANZAC CENTRE ALBANY AND THE GAP CANTILEVER

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KALBARRI SKYWALKERS – NEW WORLD CLASS FACILITIES

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SHOREX TRENDS CREATE NEW OPPORTUNITIES

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NET BENEFIT

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NET BENEFIT

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SPECIAL THANKS TO WA - STATE AND REGIONS

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THANK YOU TO JUST SOME OF OUR LOCAL HEROES

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• Insert video

PACIFIC PILOT – NEW WAY TO SUPPORT LOCAL BUSINESS

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