What you will learn:You’re going to learn the strategy behind 26+ advanced marketing funnel conversion tactics, what they look like being used in the real world, and how and why these tactics work to boost conversions.

What you will not learn:Due to all of the different email autoresponder and CRM systems on the market, you will not learn the exact steps for implementing each and every one of the 26+ advanced marketing funnel conversion tactics for your particular follow-up/marketing funnel system.

What You Will And Will Not Learn Within This Course

A Few Critical Pre-Training Points • You should never strategize & design your marketing funnel around

your current technology. Use and set-up your technology to support the best marketing funnel possible.

• The length of your marketing funnel will depend on the volume of beliefs you need to establish for prospects to buy, and the complexity of the product and offer you’re presenting.

• When it comes to making the sale, never underestimate the difficulty of the task at hand.

• We personally use Infusionsoft for our CRM. So lots of the language I’ll be using is from the Infusionsoft world. Adapt for your system.

Tactic #1

Lead Magnet Strategically Assembled For Marketing Funnel

• View the LM as the start and entrance point of your marketing funnel, not just a “lead generator”

• There needs to be congruence between LM and marketing funnel theme/hook

• LM should set-up and pre-sell the main product• Referencing the main product• Referencing client/customer results• Valuable and useful content, but incomplete• Getting agreement• Steering choice

Tactic #2

Dynamic Optin Thank You Page Based On Data Collected

• Use the opt-in form to begin any needed segmentation

Tactic #3

Dynamic Follow-up Sequence Based On Optin Data Collected

• Segment prospects for targeted follow-up right from the opt-in form

• You want your follow-up messaging (i.e. hook, promise, appeal, etc.) to be as tightly targeted as possible.

Tactic #4

Expiring One-Time-Offer Page With Countdown

• All OTO’s should be legitimately only presented once• Use a cookie-based system to only display each OTO once• Display the OTO page for 10 minutes• Display a countdown timer for the 10 minutes• Redirect prospects after the 10 minutes to the next page

Tactic #5

Dynamic Funnel Flow Messaging & Timing Based On Engagement

• No more linear follow-up with uni-lateral timing for all prospects

• Goal is to help prospects consume your full marketing funnel• Move prospects through the sequence based on their

consumption of each step in the funnel

Tactic #6

Data Collection Points In Funnel With Customization Going Forward• What information would help you better target your

prospects throughout the marketing funnel?• Use “anonymous” mini-polls throughout the marketing funnel

to collect valuable insight about prospects• Use custom fields to customize messaging and content• You can then customize the marketing funnel path• This is done with web forms with pre-filled, hidden fields• Their submissions get added to their contact record for

segmenting

Tactic #7

Evergreen Webinar/Teleseminar Event As Funnel Step

• Remember, you need to provide multiple modes of consumption for prospects

• This adds the element of a time-based event• We use Evergreen Business System & AutoTeleseminar.com

• Best used as part of the follow-up sequence for non-buyers after they’ve seen your sales message and offer

Tactic #8

Take Offline To Free Recorded Message & Voice Broadcast

• Free Recorded Messages are underutilized by most online marketers

• They’re different, unique, and great way for you to get prospects excited about what’s coming next in your marketing funnel

• We use FreedomVoice.com & CallLoop.com

• VB is a great tool to use to let prospects know when a piece of content in your funnel has been released

• VB is great to use as part of the follow-up sequence for prospects who don’t buy after viewing your sales video

Tactic #9

Direct Mail/Voice Follow-up Based On Lead Score

• More “costly” and extensive follow-up is reserved for the prospects that meet certain engagement criteria

• Example: if prospects watch all 4 videos in your marketing funnel within 4 days and don’t buy

• You can set your “lead score” to be based on any display of responsiveness and interest

Tactic #10

Engagement-Based Dynamic Retargeting• Retargeting is a great way to bring disengaged prospects

back to the part in your marketing funnel where they left off• You would use a different retargeting pixel for the different

stages in the marketing funnel

Tailored Headline Based On Prospect Data Collected

Tactic #11

Delayed CTA Based On % Of Video Viewed Not Time On Page

Tactic #12

• Not based on time on page• Pausing does not trigger early display of offer before value

build• Delayed CTA is displayed at the specific time in the video

when offer is presented

No Delayed Call To Action Upon Second Visit To Page

Tactic #13

• Can be done with a simple OTO script/plugin so second visit there is no delayed content

• Instabuilder• Page Expiration Pro

SMS Instant Message Upon Viewing Of Video

Tactic #14

• Gives prospect feeling and perspective of real person behind the marketing funnel

• Can be triggered X minutes after prospect clicks the link to watch video

• “Hey it’s Todd. Saw you watched Video 1. Good stuff, right? Tomorrow you get Video 2. Talk then. :-)”

• We use CallLoop.com for all SMS

Time-Stamped Video Playback For Follow-Up Viewing

Tactic #15

• Don’t force prospects to watch full video again on replay or re-view

• Start prospects at the time they left-off with video

Follow-Up Sequence Based On % Of Video Viewed

Tactic #16

Dynamic Exit Offer Based On Time On Page

Tactic #17

• Redirect prospects to a targeted page via exit redirect based on length of time they spent on the page/watching your video

Automated Timed-Based, Expiring Bonuses

Tactic #18

Pre-Filled Order Form

Tactic #19

Tagging/Triggering Based On Add To Cart Click

Tactic #20

• This is a great way to monitor how many prospects have clicked on the Add To Cart button and have not completed their order (or even Step 1 in the order process)

• Prospects should be tagged appropriately for segmenting• Prospects who click the Add To Cart button and don’t

complete step one in the order process should be plugged into a unique follow-up sequence

Partially Completed/Decline Order Form Follow-Up Sequence

Tactic #21

• Use a 2-step order checkout process• Prospects who don’t complete the second part should be

plugged into follow-up sequence• Prospects who complete both parts but are declined should

be plugged into separate decline follow-up sequence

Dynamic Upsell/Downsell Sequence Based On Products Purchased

Tactic #22

• You do not want to present customers with upsell offers for products they’ve already purchased

• Present customers with upsell offers one-step up from the “level” they are at in your backend customer hierarchy

Dynamic Upsell/Downsell Sequence Based On Customer Value

Tactic #23

• Begin to move prospects vertically, not horizontally• Customers who’ve demonstrated greater purchasing power

should be presented with premium upsell offers• Begin the upsell sequence with a product priced at the

same level as their highest purchase

Second Chance Upsell Pop-Up Offer On “No Thanks” Click

Tactic #24

Second Chance One-Click Upsell Follow-Up Sequence

Tactic #25

• Prospects who do not take advantage of one or more of your upsell offers should be tagged accordingly

• 5-7 days later they should receive one or more follow-up messages giving them a second-chance to grab the upsell offer

• Prospects should be sent to the same spot in the upsell sequence they “exited”

• The second-chance upsell offers should also be one-click

Tagging/Triggering Based On Interests Via Links Clicked

Tactic #26

• Every time prospects click a link in your email to read a blog post, watch a content video, etc., they should be tagged with the appropriate interest

• Broadcast emails with offers should be targeted to prospects with the appropriate tag. This decreases opt-outs from inappropriate offers.

Dynamic Banners In Email Based On Interests

Tactic #27

• Used post marketing funnel for non-buyers (i.e. House List)• You display specific banners for products and/or other

marketing funnels based on prospect interests (from prior tactic)

• You can also display Customer Testimonial banners that speak to the prospects specific needs as identified from your data collection throughout your marketing funnel

• For new prospects who haven’t yet been tagged with any interests you would display a default banner for featured piece of content on your blog

Dynamic Banners In Email Based On Products Purchased

Tactic #28

• Used post marketing funnel for non-buyers (i.e. House List)• You display specific banners for products not yet purchased

Tagging/Triggering Based On Pages Visited On Website

Tactic #29

• When prospects visit different pages on your site (i.e. Consulting) they should be tagged accordingly

• More advanced is “tagging” them after they’ve spent a certain period of time on a particular page, indicating greater interest

• This allows for later segmenting and/or immediate triggering of a targeted follow-up sequence

• iMember360 for Infusionsoft users