What you should know…ROIWhat you should know…ROI

Michael Houge, CCIM, SIORMichael Houge, CCIM, SIOR

Social Media-Tools for the Real Estate Broker

Social Media RevolutionSocial Media RevolutionSocial Media Revolution 2 Video

Information overload Information overload “chews” “chews” TimeTime

TheThe BIGBIG ThreeThree

Commercial Real Estate Brokerage ToolsCommercial Real Estate Brokerage Tools

facebook-What to facebook-What to KnowKnow

facebook Facts and FiguresThe Home PageYour facebook Account- PERSONALA facebook (Fan) Page - BUSINESSSizzle

facebook Facts and FiguresThe Home PageYour facebook Account- PERSONALA facebook (Fan) Page - BUSINESSSizzle

facebook is facebook is HUGEHUGE

•More than 400 million active users•More than 200 million users log on to facebook at least once each day•The fastest growing demographic is those 35 years old and older•More than 5 billion minutes are spent on facebook each day (worldwide)•Facebook now exceeds Google as the most visited site•About 70% of all users are OUTSIDE the US

•More than 400 million active users•More than 200 million users log on to facebook at least once each day•The fastest growing demographic is those 35 years old and older•More than 5 billion minutes are spent on facebook each day (worldwide)•Facebook now exceeds Google as the most visited site•About 70% of all users are OUTSIDE the US

HomeHome Page Page FB MKH

Where you spend most of your time….The basics.Where you spend most of your time….The basics.

Profile Profile FB-MKH

In depth information about you…What you share.In depth information about you…What you share.

A facebook A facebook PagePage FB Chief

This is NOT your Home Page……This is NOT your Home Page……

facebook Rocksfacebook Rocks

Unbelievable growth ($25B market share)A great place to stay in touch…constant flow of dataSearchable database, advertising, Google optimizationFriends are your network

Unbelievable growth ($25B market share)A great place to stay in touch…constant flow of dataSearchable database, advertising, Google optimizationFriends are your network

facebook Ideas-facebook Ideas-ROIROI

Announce new assignmentsPost economic data Track your clientsUpload market informationPublicize your achievementsSubmit industry related articles etc.Share recent legal rulingsHerald community involvementRe-publish articles you have authored

facebook Pages are an anything you want them to be….Constant evolvements and improvement…expect even more sizzle

Announce new assignmentsPost economic data Track your clientsUpload market informationPublicize your achievementsSubmit industry related articles etc.Share recent legal rulingsHerald community involvementRe-publish articles you have authored

facebook Pages are an anything you want them to be….Constant evolvements and improvement…expect even more sizzle

You will…You will…

Twitter-What I’ll Twitter-What I’ll CoverCover

What the Heck is Twitter?Twitter Facts and FiguresYour Account-Getting StartedFollowers and FollowingTweeting-Real TimeSizzle for CRE

What the Heck is Twitter?Twitter Facts and FiguresYour Account-Getting StartedFollowers and FollowingTweeting-Real TimeSizzle for CRE

What is Twitter?What is Twitter?

•Mini-Blog (140 Characters)•Impersonal Media “Launch Pad”•Six Degrees of Separation•Hippest, noisiest most talked about digital media•Relevant to the next generation

•Mini-Blog (140 Characters)•Impersonal Media “Launch Pad”•Six Degrees of Separation•Hippest, noisiest most talked about digital media•Relevant to the next generation

Twitter is Twitter is the the BombBomb

•Estimated More than 100 Million Twitter Accounts•Twitter Grew by 1,382% in One Year•Twitter’s Market Capitalization is Over $1 Billion•Bing and Google index Twitter •“Digital Footprint”

Twitter-Your Twitter-Your AccountAccount

•Sign Up-It’s Easy Sign Up•Your Twitter Profile Twitter•Profile Do and Don’t

•Sign Up-It’s Easy Sign Up•Your Twitter Profile Twitter•Profile Do and Don’t

““Following”Following”

•Followers Are Not “Friends” or “Contacts”•Following •Followers•How to Get Them and Why

•Followers Are Not “Friends” or “Contacts”•Following •Followers•How to Get Them and Why

The question is: “What's Happening?”

It should be: “What interests you…right now?”

My rule: If you Tweet, it ought to be something that people will care about.

The question is: “What's Happening?”

It should be: “What interests you…right now?”

My rule: If you Tweet, it ought to be something that people will care about.

Twitter Rocks!Twitter Rocks!

Unbelievable growth and innumerable appsA great place to stay in touch…constant flow of dataSearchable database, advertising, Google optimizationFollowers are from another networkTwitter is anything you want it to be….Constant evolvements and improvement…expect even more sizzle

Unbelievable growth and innumerable appsA great place to stay in touch…constant flow of dataSearchable database, advertising, Google optimizationFollowers are from another networkTwitter is anything you want it to be….Constant evolvements and improvement…expect even more sizzle

Twitter for CRE-Twitter for CRE-ROIROI

•Post a New Assignment•Ask for Advice•Set up a Client “Sounding Board”•Add an Inter-Office Intranet via Twitter•Find a Job or an Employee•Link to Your Blog•Herald a Success•Provide a Link to an Article or Market Data•Announce a Closing•Link to an Interesting Web Site•Promote a New…•Praise a Client or Colleague

All for FREE!

•Post a New Assignment•Ask for Advice•Set up a Client “Sounding Board”•Add an Inter-Office Intranet via Twitter•Find a Job or an Employee•Link to Your Blog•Herald a Success•Provide a Link to an Article or Market Data•Announce a Closing•Link to an Interesting Web Site•Promote a New…•Praise a Client or Colleague

All for FREE!

LinkedIn-What LinkedIn-What WorksWorks

LinkedIn MetricsThe Home PageYour ProfileEmployment AspectsNetworkingResearching Clients and ProspectsSizzle

LinkedIn MetricsThe Home PageYour ProfileEmployment AspectsNetworkingResearching Clients and ProspectsSizzle

““LinkedIn is the OfficeLinkedIn is the Office, Facebook , Facebook is the backyard BBQ and is the backyard BBQ and MySpace is the bar.”MySpace is the bar.”

Reid Hoffman, founder LinkedIn & PayPalReid Hoffman, founder LinkedIn & PayPal

““LinkedIn is the OfficeLinkedIn is the Office, Facebook , Facebook is the backyard BBQ and is the backyard BBQ and MySpace is the bar.”MySpace is the bar.”

Reid Hoffman, founder LinkedIn & PayPalReid Hoffman, founder LinkedIn & PayPal

LinkedIn Whoa!LinkedIn Whoa!

•Approximately 70 Million LinkedIn Users in 200 Countries•Every Second Someone Joins LinkedIn•The LinkedIn Market Cap. is Over $1.8 Billion•The Worlds Most Complete Resume’•“Digital Network”

HomeHome Page Page LinkedIn Home MKHLinkedIn Home MKH

Info Central...Info Central...

Profile Profile LinkedIn Profile-MKHLinkedIn Profile-MKH

YOUR Complete Story...YOUR Complete Story...

Hiring…or NotHiring…or NotAverage Age: 41Household Income: $109,703Male: 64%Household Income $100k+ 53.5%Own Smartphone/PDA: 34%College Grad/Post Grad: 80.1%Business Decision Maker: 49%EVP/SVP/VP: 6.5%24% Have a Portfolio Value of $250k+Job Titles:C-Level Executives 7.8%EVP/SVP 6.5%Senior Management 16%Middle Management 18%50% Are Business Decision Makers in Their Companies

The The NetworksNetworks•Connections MKH

•Connections of Connections•My Network Statistics Stats

•Jobs•Groups

LinkedIn for LinkedIn for BrokersBrokers

•Find a Client•Ask an Expert•Find an Employee•Seek a New Job (Hahahaha!)•Track your Specialty (Groups)•Link to Your Blog•Herald a Successful Transaction•Upload a Link to an Article or Market Data•Research a Potential Client•Upload a Presentation (Share)•Get an Introduction to …?•“Old School” Cold-Calling

•Find a Client•Ask an Expert•Find an Employee•Seek a New Job (Hahahaha!)•Track your Specialty (Groups)•Link to Your Blog•Herald a Successful Transaction•Upload a Link to an Article or Market Data•Research a Potential Client•Upload a Presentation (Share)•Get an Introduction to …?•“Old School” Cold-Calling

Michael Houge, CCIM, SIORMichael Houge, CCIM, SIORmichael@chiefcompanies.commichael@chiefcompanies.com

Chief Real Estate Company, LLC Chief Real Estate Company, LLC

500 Jackson Street500 Jackson Street

Saint Paul, Minnesota 55101-2320Saint Paul, Minnesota 55101-2320

877.842.1031 - Toll Free877.842.1031 - Toll Free

651.288.0300 - Office651.288.0300 - Office

651.389.9336 – efax651.389.9336 – efax

www.chiefrealestatecompany.comwww.chiefrealestatecompany.com