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What research wants
Lee Rainie
Director, Internet, Science, Technology Research
Research Institute for Public Libraries
July 27, 2015
@lrainie | @pewinternet | @pewresearch
3
“Tweckle (twek’ul) vt. To abuse a speaker to Twitter followers in the audience while he/she is speaking.”
4
we need a tshirt, "I survived the keynote disaster of 09"
it's awesome in the "I don't want to turn away from the accident
because I might see a severed head" way
too bad they took my utensils away w/ my plate. I could have jammed the butter knife into my temple.
http://bit.ly/124U9a4
Your 6 big questions
1. What’s the future of personal enrichment and entertainment?
2. What’s the future of pathways to knowledge (reference expertise)?
3. What’s the future of public technology and community anchor institutions?
4. What’s the future of learning “spaces”?
5. What’s the future of attention (and its structural holes)?
Q6: Where do you fit on the continuum? ALA’s “Confronting the Future”
Totally physical (facilities and media)
Individual focus
Collection library (physical and virtual)
ArchiveEverything for
everyone
Totally virtual (facilities and media)
Community focus
Creation library (social, maker space)
PortalSpecialized
niche
http://bit.ly/1w5YIE7
1. ALIGNING LIBRARY SERVICES IN SUPPORT OF COMMUNITY GOALS
2. PROVIDING ACCESS TO CONTENT IN ALL
FORMATS
3. ENSURING THE LONG-TERM SUSTAINABILITY OF PUBLIC LIBRARIES
4. CULTIVATING LEADERSHIP
Strategies
What your research wants
1. Actionable insightsHelp with making your point / metrics of impact
2. Predictive powerHelp with designing your strategy
3. Humility and HonestyBuilding trust I
4. TransparencyBuilding trust II
5. Replicability / Falsifiability / ComparabilityBuilding trust III
What we know: Our previous findingslibraries.pewinternet.org
• People think libraries are important, especially for communities
• People like and trust librarians• People think libraries level of the
playing field for those without vast resources
• People think libraries provide services that are hard to get elsewhere
• People believe libraries have rebranded themselves as tech hubs
http://www.pewinternet.org/2014/03/13/library-engagement-typology/
Capstone: Library User (and Non-User) Typology
How you can make our user typology your user
typology
libraries.pewinternet.org
Our most recent survey findings and the basis for our forthcoming report:
Libraries at the crossroads
Assessments of libraries
If your local public library CLOSED, would that have a MAJOR impact, MINOR impact or NO IMPACT on …
Me & my family
My community
0 10 20 30 40 50 60 70 80 90 100
32
65
33
24
33
6
Major Impact Minor impact No impact
Do you think public libraries have done a good job keeping up with new technologies, or not?
% of those ages 16+
Yes No Don't Know0
10
20
30
40
50
60
70
80
75
12 12
Women, ages 65+, HS grad+
How effective do you think libraries in your community are at promoting literacy and a love of reading to people? % of those ages 16+
Very
effec
tive
Som
ewha
t effec
tive
Not to
o eff
ectiv
e
Not a
t all
effec
tive
Don't
know
0
5
10
15
20
25
30
35
40
45
36 42
8 4 10
Women, African-Americans, Latinos,
ages 30+, less well off
How much have libraries contributed to their communities? % of those ages 16+
Helping people find jobs or pursue job training
Helping people find out about volunteer opportunities and other ways people can make contributions to your community
Helping people decide what information they can trust
Helping people learn about local events and resources that are available in your community
Helping people learn how to use new technologies
Helping people when they seek health information
19
24
24
29
31
36
29
39
41
39
39
37
23
19
18
19
14
14
15
10
7
8
8
6
A lot Somewhat A little Not at all
What they want you to do
Should libraries move some print books and stacks OUT OF public locations to free up more space for
things such as tech centers, reading rooms, meetings rooms, and cultural events? % of those ages 16+
Should definitely do
Should maybe do
Should definitely not do
30
40
25
20
39
36
Nov-12 Apr-15
Do something for the economy and jobs….
Many believe libraries should be pathways to economic opportunity, especially when it comes to providing resources for business development, jobs search, and enhancing workforce skills.
Should libraries create services or programs for local businesses and entrepreneurs?
% of those ages 16+
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
52
35
8
Should libraries buy 3-D printers and other digital tools to allow people to learn how to use them to make different
kinds of objects? % of those ages 16+
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
4535
17
Economy ++
23% of those who have paid a visit to a library in the past year did so to look for or apply for a job -- down from 36% of patrons who used the library this way in 2012.
14% of those who logged on to the internet using a library’s computer or internet connection in the past year did so to acquire job-related skills or to increase their income. That amounts to 3% of the full population of those ages 16 and older.
Do something for education ….
Large majorities of Americans see libraries as part of the educational ecosystem and as resources for promoting digital and information literacy.
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
85
122
Should libraries offer free early literacy programs to help young children prepare for school?
% of those ages 16+
Should libraries coordinate more closely with local schools in providing resources to kids?
% of those ages 16+
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
85
112
Should libraries offer programs to teach people, including kids and senior citizens, how to use digital
tools such as computers, smartphones and apps?% of those ages 16+
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
78
163
Education ++
78% believe that libraries are effective at promoting literacy and love of reading.
65% maintain that libraries contribute to helping people decide what information they can trust.
Among those who have used a public library website or mobile app in the past 12
months, 42% have used it for research or homework help.
For those who have used a public library’s computers or Wi-Fi signal to go online,
60% have used those tools for research or school work.
Do something for special populations ….
Americans say libraries should offer services to help recent immigrants, veterans and activity duty military.
Should libraries create services or programs for active military personnel and veterans?
% of those ages 16+
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
74
20
3
Should libraries create services or programs for immigrants and first-generation Americans?
% of those ages 16+
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
59
29
9
Other yearnings ….
Privacy coaching and solitude
Should libraries offer programs to teach patrons about protecting their privacy and security online?
% of those ages 16+
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
76
18
4
Should libraries have more comfortable spaces for reading, working, and relaxing at the library?
% of those ages 16+
Should definitely do Should maybe do Should definitely not do
0
10
20
30
40
50
60
70
80
90
100
64
25
7
Library usage
Went to library / bookmobile in past 12 months% of those ages 16+
0
10
20
30
40
50
6053
48 46
2012 2013 2015
Library user demographics
% who have visited a library or bookmobile in person in the past 12 months
All Americans ages 16+ 46%Men 39%Women 52%
Age 16-17 57%16-29 52%30-49 50%50-64 42%65+ 34%
Education attainment No high school diploma 30%High school grad 40%Some College 49%College + 56%
Parent of minor Parent 53%Non-parent 43%
46%
52%
34%
49%56%53%
Borrow prin
t books
Just
sit and re
ad, study,
or watch
or liste
n to m
edia
Get help fro
m a libraria
n
Attend a meeting of a
group you belong to
Attend a class,
program or lectu
re0
1020304050607080 73
49 50
23 21
6653
42
16 17
Nov-12 Apr-15
More traditional library activities with
small trends
Searc
h online fo
r a jo
b or apply
for a jo
b online
Acquire
new job-re
lated sk
ills so
you ca
n incre
ase yo
ur inco
me
Use a
3-D prin
ter or o
ther n
ew high-te
ch devic
e
Learn
how to st
art yo
ur own busin
ess or e
xpan
d your b
usiness
Take a
class
on how to use
a co
mputer or t
he intern
et0
10
20
30
40
50
60
70
80
15 14 9 9 7
Newer library activities – first time
asked
Library computer activities
27% of library users,
22% of all those ages 16+ have used computers,
internet, or WiFi at the library …. Of them …
Do resea
rch fo
r sch
ool or w
ork
Check o
r sen
d email
or tex
ts
Get hea
lth in
fo online
Visit a
gov w
ebsit
e or g
et info ab
out gov s
ervice
s
Look f
or or a
pply for a
job onlin
e
Visit a
socia
l med
ia sit
e, su
ch as
Face
book, Tw
itter or In
stagra
m
Download or w
atch onlin
e video
Take
an onlin
e clas
s or c
omplete a
n online c
ertifica
tion program
0
10
20
30
40
50
60
7060
5447
41 36 3526
16
6658
42 42
2332 28
17
Nov-12 Apr-15
Among those who used technology at library in last
12 months
Used library website / app in past 12 months% of those ages 16+
0
10
20
30
40
25
30
22
20132012 2015
Library website user demographics
% who have ever used a library website in the past 12 months
All Americans ages 16+ 22%Men 18%
Women 26%
Age 16-17 29%18-29 28%30-49 28%50-64 18%65+ 11%
No high school diploma 11%High school grad 16%Some College 24%College + 34%
Parent of minor Parent 29%Non-parent 20%
22%26%
11%
24%34%29%
People: Serve and Learn – Tech experts – Master teachers in age of
lifelong learning– Visionaries for the
knowledge economy and the jobs it produces
– Experts in sense-making and context
– Curators of the most relevant and useful material
– Monitors of algorithms– Modelers of lifelong
learning and value upgrading
Place: Reconfigured and Repurposed
– Physical space is different and sensored / metered
– Artifacts are connected and data-rich artifacts
– Nodes for “system of systems” with databases and media
– Test beds – maker masters
– Community information and media stewards – server farms
Platform: Community Resource
– Trusted institution and privacy watchdog
– Advocates for free and open
– Advocates for closing digital divides
– Data and collections repositories
– Entrepreneur enablers
– Civic specialists and gap fillers – especially in learning realms
– Credentialing???
Be not afraid
