prepress work in progress.indd 1 5/9/2012 7:40:37 AM

Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul,

That the life is recognizable in its expression,That form ever follows function.

T h i s i s t h e L a w .It is the pervading law of all

things organic and inorganic,

prepress work in progress.indd 2 5/9/2012 7:40:39 AM

Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul,

That the life is recognizable in its expression,That form ever follows function.

T h i s i s t h e L a w .It is the pervading law of all

things organic and inorganic,

prepress work in progress.indd 3 5/9/2012 7:40:41 AM

ITS A MESSY BUSINESSE X C I T E M E N T AT E V E R Y T U R N ITS A MESSY BUSINESSLove ‘em or hate ‘em, twisted road are influencing prospective drivers’ decisions on where to drive, and road maker firms’ decision on how to form them.

prepress work in progress.indd 4 5/9/2012 7:40:41 AM

ITS A MESSY BUSINESSE X C I T E M E N T AT E V E R Y T U R N ITS A MESSY BUSINESSLove ‘em or hate ‘em, twisted road are influencing prospective drivers’ decisions on where to drive, and road maker firms’ decision on how to form them.

prepress work in progress.indd 5 5/9/2012 7:40:41 AM

30 + mpg prepress work in progress.indd 6 5/9/2012 7:40:41 AM

The priniple is that the MAKE of a car should be primarily based upon its intended function or purpose.

30 + mpg

BUILD FOR MPG

prepress work in progress.indd 7 5/9/2012 7:40:41 AM

prepress work in progress.indd 8 5/9/2012 7:40:41 AM

prepress work in progress.indd 9 5/9/2012 7:40:41 AM

DRIVERIf the design of an automobile conforms to its function, as in its aerodynamic shape or wide stance for better ve-hicle dynamics, then its form is said to follow its function

prepress work in progress.indd 10 5/9/2012 7:40:42 AM

DRIVERREADY

If the design of an automobile conforms to its function, as in its aerodynamic shape or wide stance for better ve-hicle dynamics, then its form is said to follow its function

prepress work in progress.indd 11 5/9/2012 7:40:42 AM

LIFis RECOGNIZABLE

in its

I’M A:EXPRESSION

prepress work in progress.indd 12 5/9/2012 7:40:42 AM

I’M A:PRECISIO

N IN

STRUM

ENT O

FSPEED

AN

AERODYNAMICSRECORDTH

IS

prepress work in progress.indd 13 5/9/2012 7:40:42 AM

Dist inct ive lyFAST

Dist inct ive lyINVITED

Dist inct ive lyENJOYABLE

Dist inct ive lyengineeredAction speaks louder than words. The body is the most engineered structural component of the automobile. Auto bodies are often made from sheet steel to absorb impact. Steel and iron comprise 65 percent of the average vehicle

Auto-body are... Distinctively engineered

prepress work in progress.indd 14 5/9/2012 7:40:42 AM

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uy Nguy n

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