What makes a good photograph?

Effective Lighting

Facial Expression Theory

Effective Positioning

The Rule Of Thirds

Effective Lighting

Effective Lighting is more than just how bright or dark it is; it’s also the key to the look, mood and atmosphere of your images. The direction of the light will affect how the shape and texture of your subject appears, while the colour and how soft or harsh the light is can totally change a shot’s appearance.

Facial Expression Theory

The facial expression of your model can totally change the way a magazine is perceived, for example if the model is angry the magazine may come across as a dark and angry magazine – however if the model is happy and smiling if conveys that the magazine is a lively and uplifting magazine.

Effective Positioning

Positioning is how something or someone is placed in a photo, positioning can be effective by featuring the artist/focal point of the magazine into the image as well as something such as a prop in the background.

The Rule Of Thirds

The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section.