What is Your Online Reputation?

November 15, 2012

Today’s Speaker

Beginning with Xerox Corporation in 1979, Jeff served the needs of small businesses selling copiers and duplicators to SMB’s in Rockford, Illinois. Later , he joined Telephone Marketing Programs in Chicago working with franchisees and national brands across the US with such clients Culligan, Allied Van Lines and Sears. Jeff was instrumental in bringing Monster.com into the TMP portfolio of clients on the West coast and later its introduction into Australia.

Most recently Jeff was VP of National Sales for RH Donnelley / Dex Media. Jeff’s leadership led to four consecutive years of positive growth for the National channel in a shrinking yellow pages industry. Jeff brings 20+ years of leadership and experience with the SMB marketplace to Universal Business Listing.

A graduate of Western Illinois University with Graduate studies at Northwestern, Jeff and his wife Carolyn currently reside in Raleigh, North Carolina.

Today’s Discussion Points

• Local Search Landscape• Mobile’s Impact on Local Search• Importance of Correct Online Listings• What is your Online Reputation?

Local Search Landscape

Social Has Become a Major Acquisition Tool

Mobile’s Impact on Local Search

88% of consumers own a mobile phone

55% of these are smartphones!

Mobile’s Impact on Local Search

• 90% of mobile consumers have conducted a local search on their mobile device

• 9 out of 10 people are searching because they have an immediate need!

• Consumers are searching for a business within 5 miles of their current location

The Mobile Movement Study, Google, Jan 2012

Mobile’s Impact on Local Search

Mobile searchers are closer to the buying decision

Mobile-70% of searchers transact within 1 hour

Desktop-70% of searchers transact within 1 month

Importance of Correct Online Listings

Importance of Correct Online Listings

• Possible errors reflected in business listings and profiles include:

– Missing locations

– Different company names

– Missing hours of operation

– Incorrect listing of services offered

– Missing contact information

DOMINATE LOCAL SEARCH RESULTS

Importance of Correct Online Listings

• Claimed vs. Non-Claimed Listings

• Business Profiles

What are people saying online about your business?

Online Reputation Management

Monitoring Customer Comments on Line

Online Reputation

Online Reputation

• Visibility• Reviews• Social Buzz• Competitors

Online Reputation

Online Reputation

Online Reputation

Online Reputation

Online Reputation

Take A-Ways

• Make sure when you correct online listings that you include correcting mobile sites

• Incorrect online listings can affect youronline reputation

• Lack of information about your company can send your customer to a competitor

Thank You for Attending

Thank you for joining Linkmedia 360’s Webinar!

Thank you to our presenter, Jeff Hoyer!

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