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What Is Web 3.0?
Speakers
Bonin Bough, Vice President, Global Digital and Consumer Engagement, Kraft Foods
Neil Kataria, Co-Founder and President, newBrandAnalytics
Brad Keywell, Co-Founder and Managing Director, Lightbank; Co-Founder and Director, Groupon
John Ruffolo, CEO, OMERS Ventures
Mike Zapolin, Co-Founder, SocialExtract
Moderator
Andrew Miller, Entrepreneur and Founder, Football Nation, LLC
Social media and search engines dominate
the top 20 list in the U.S.
Source: Alexa.com – April 13 2012.
Top 20 Sites in the U.S. Currently
1 Google 11 Blogspot.com
2 Facebook 12 Windows Live
3 Youtube 13 MSN
4 Yahoo! 14 Go
5 Amazon 15 Bing
6 Wikipedia 16 Pinterest
7 eBay 17 PayPal
8 Twitter 18 ESPN
9 Craigslist 19 CNN Interactive
10 LinkedIn 20 AOL
Google’s top 15 global websites in 2011
Source: Google
Rank Site Category Unique Visitors (millions) Reach
1 facebook.com Social Networks 880 51%
2 youtube.com Online Video 800 47%
3 yahoo.com Web Portals 590 34%
4 live.com Search Engines 490 29%
5 msn.com Web Portals 440 26%
6 wikipedia.org Dictionaries & Encyclopedias 410 24%
7 blogspot.com Blogging Resources & Services 340 20%
8 baidu.com Search Engines 300 18%
9 microsoft.com Software 250 15%
10 qq.com Web Portals 250 15%
11 bing.com Search Engines 230 13%
12 ask.com Search Engines 190 11%
13 adobe.com Multimedia Software 160 9%
14 taobao.com Classifieds 160 9%
15 twitter.com Email & Messaging 160 9%
Top 20 Sites in the U.S. Currently
1 Google 11 Blogspot.com
2 Facebook 12 Windows Live
3 Youtube 13 MSN
4 Yahoo! 14 Go
5 Amazon 15 Bing
6 Wikipedia 16 Pinterest
7 eBay 17 PayPal
8 Twitter 18 ESPN
9 Craigslist 19 CNN Interactive
10 LinkedIn 20 AOL
Extreme growth in global mobile data use predicted
Source: Cisco
Number of global multi-device owners predicted to rise
Source: Cisco.
Google and Apple see smart-phone
market-share increase Three month average, U.S. smart-phone users
Source: comScore MobiLens.
50% of phone users use apps and the internet
Three month average, all U.S. phone users
Source: comScore MobiLens.
Growth in total U.S. online video market
Over the last three years
Source: comScore Video Metrix.
U.S. internet users spend almost a quarter
of their time on social networks
Share of internet time by U.S. users (June 2010)
Source: Nielsen.
Global browsing market share by device
Source: netmarketshare.com.
IPv6 adoption at 0.51% on April 10, 2012
Source: Google.
Total
Native
6to4/Teredo
Regional internet registries (RIR) running out
of IPv4 addresses
Sources: potaroo.net, Geoff Huston.
IANA Unallocated Address Pool Exhaustion 2/3/2011
Asia Pacific Network Information Center 4/19/2011
The Réseaux IP Européens Network Coordination Centre 8/12/2012
American Registry for Internet Numbers 7/27/2013
Latin American and Caribbean Internet Addresses Registry 1/29/2014
African Network Information Center 10/31/2014
Projected RIR Address Pool Exhaustion Dates:
Internet ad revenue is increasing rapidly Internet ad revenue
Sources: Internet Advertising Bureau, PricewaterhouseCoopers.
compound
annual
growth rate:
20.3%
Trends in mobile phone use
Source: Cisco.
• Global mobile data traffic grew 2.3-fold in 2011, more than
doubling for the fourth year in a row.
• Last year’s mobile data traffic was eight times the size of the
entire global Internet in 2000.
• Mobile video traffic exceeded 50 percent for the first time in
2011.
Trends in mobile phone use
Source: Cisco.
• Mobile network connection speeds grew 66 percent in 2011
• Smartphones represent only 12 percent of total global
handsets in use today, but they represent over 82 percent of
total global handset traffic.
Social media = real-time customer survey
for businesses
• Unsolicited, top of mind feedback
which businesses value the highest.
• Forced transparency between end
consumer, business, and the supply
chain
• Must be harnessed in the right way
and will raise the bar for service and
execution resulting in more revenue
and more profits for businesses
Social Guest
Satisfaction 3.0
Social Guest
Satisfaction 3.0
Social
Competitive
Intelligence
2.0
Social Patient
Satisfaction 1.0
The reality of truth clip