WHAT IS THE BEST WAY TO

DELIVER THE RIGHT DIGITAL

ENGAGEMENT SOLUTION ?

October 2018China -Guangzhou

TFWA 2018 - DIGITAL FOCUS WORKSHOP

TFWA 2018 - DIGITAL FOCUS WORKSHOP

3

JCDECAUX HAS EXPERIENCED A MASSIVE GROWTH IN DIGITAL REVENUES FOR SEVERAL YEARS

Group digital rev enue as a % of total Group rev enue

2013 2014 2015 2016 2017

7%

9%

11%

13%

17%

Norway - Oslo

TFWA 2018 - DIGITAL FOCUS WORKSHOP

4

JCDECAUX HAS EXPERIENCED A MASSIVE GROWTH IN DIGITAL REVENUES FOR SEVERAL YEARS

Group digital rev enue as a % of total Group rev enue

Transport digital rev enue as a % of total Transport rev enue

2013 2014 2015 2016 2017

7%

15%

9%

18% 18%

11%

13%

17%

22%

20%

China - Shanghai

TFWA 2018 - DIGITAL FOCUS WORKSHOP

5

JCDECAUX HAS EXPERIENCED A MASSIVE GROWTH IN DIGITAL REVENUES FOR SEVERAL YEARS

Group digital rev enue as a % of total Group rev enue

Transport digital rev enue as a % of total Transport rev enue

Airport digital rev enue as a % of total Airport rev enue

2013 2014 2015 2016 2017

7%

15%

18%

9%

18% 18%

22%21%

11%

13%

17%

22%

20%

25%

28%

USA – Los Angeles

TFWA 2018 - DIGITAL FOCUS WORKSHOP

6

JCDECAUX HAS EXPERIENCED A MASSIVE GROWTH IN DIGITAL REVENUES FOR SEVERAL YEARS

DOOH expected share out of

global OOH advertising

spending by 2019

40%

Source: DOOH expected share = Pw C 2017

USA – Los Angeles

Insights into Airport Advertising 2018

7

Understanding the

audienceto develop smarter

advertising solutions

Optimize

media inventory

What

w e

buy

What

w e

prefer

What we

search

Who is the

consumer

DATA DRIVEN

BUSINESS

How we

behave

Where

w e go

When

w e go

Enhance

brand experience Entertainment

Engagement

Communicate

customized

message

Monetize

data

Sell data to

third party

Develop

new sales models

O2O

convergenceNew sales

platforms

Clusters by

specific

data set

DATA IS A GAME CHANGER TO LEVERAGE THE NEW ECOSYSTEM

TFWA 2018 - DIGITAL FOCUS WORKSHOP

8

TFWA 2018 - DIGITAL FOCUS WORKSHOP

Segmentation

study insights

fused to the GTS

550 pax data

PAX

SEGMENTATION ANALYTIC TOOL

Pax data

2 TOOLS

JCDECAUX HAS AN EXCLUSIVE ACCESS TO CiR GLOBAL AIRPORT INTELLIGENCE

Insights on

the 22,741

respondents

SEGMENTATION

ANALYTIC TOOL

AIRPORT

PAX DATA

GLOBAL FLIGHT

SCHEDULES

BOOKING

DATA

PASSENGER

STATISTICS

Research data

SHOPPER

BEHAVIOUR

SEGM ENTATION

ANALYSIS

JCDECAUX

AUDIENCES

SEGM ENTATION

STUDY

traveller

SEGM ENTS

NATIONALITY (RESIDENCY)

OUTBOND VS INBOUND

LONG HAUL VS SHORT HAUL

REGULAR VS LC CARRIER

Data bridging points

Source: CiR database

6

TFWA 2018 - DIGITAL FOCUS WORKSHOP

10

DIGITAL & DATA: THE RIGHT MIX FOR A POWERFUL CONSUMER ENGAGEMENT

TFWA 2018 - DIGITAL FOCUS WORKSHOP

11

CREATE STRONG DATA DRIVEN ADVERTISING STRATEGY

A UNIQUE PARTNERSHIP PUSHING THE BOUNDARIES OF THE TRADITIONAL MODEL

DUBAI DUTY FREE

DUBAI AIRPORT

TFWA 2018 - DIGITAL FOCUS WORKSHOP

12

CREATE STRONG DATA DRIVEN ADVERTISING STRATEGY

PASSENGERS

BENEFITS FOR

BRANDS

AIRPORT

DUTY FREE OPERATOR

TFWA 2018 - DIGITAL FOCUS WORKSHOP

13

Engaging

Call to action

Contextualized

Dynamic

CONTENT HAS TO BE

THE MAIN CHALLENGES: A QUALITATIVE CONTENT AND PROGRAMMATIC BUYING

TFWA 2018 - DIGITAL FOCUS WORKSHOP

14

THE MAIN CHALLENGES: A QUALITATIVE CONTENT AND PROGRAMMATIC BUYING

MAKING A GREAT

IMPRESSION

A Best-in-Class Global OOH

Planning and Trading Platform

TFWA 2018 - DIGITAL FOCUS WORKSHOP

utomation

ransformation

udience

ynamicD

A

T

AFrance - Paris