What is PR AndHistory

7/28/2019 What is PR AndHistory

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The discipline concerned with the reputation oforganizations (or products, services or individuals)

with the aim of earning understanding and support

Shaping and maintaining the image of a company

or individual

Public refers to any person that will make anopinion


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It involves the management of issues

Helps the management to be informedabout the publics opinion

Uses research and communicationtechniques as its principal tools


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(1850) Phineas Taylor Barnum uses celebritypromotions and product endorsements togenerate publicity for his circus (The Ringling

Brothers and Barnum and Bailey); TheGreatest Show on Earth

(1850s) American railroads uses publicity,advertising, and printed materials to attracttourists and settlers


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(1889) Westinghouse Corporation creates the

first in-house PR department

(1897) The term public relations appears inthe 1897 Year Book of Railway Literature

(1990)The Publicity Bureau is established

(1904) Parker and Lee is founded by George

Parker and Ivy Ledbetter Lee


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July 16, 1877 November 9, 1934 Declaration of Principles (1906)

Pennsylvania Railroad, John D. Rockefeller,Standard Oil, Bethlehem Steel Corporation,George Westinghouse, Charles Lindenbergh,John W. Davis, Otto Kahn, Walter Chrysler


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(1906) Ivy Lees Declaration of Principles

This is not a secret press bureau. All our work is done

in the open. We aim to supply news. This is not anadvertising agency; if you think any of our matterproperly ought to go t you business office, do not useit. Our matter is accurate. Further details on any

subject treated will be supplied promptly, and anyeditor will be assisted most cheerfully in verifyingdirectly any statement of fact. Upon enquiry, fullinformation will be given to any editor concerning

those on whose behalf the article sent out.


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November 22, 1891 March 9, 1995 The Father of Public Relations Nephew of Sigmund Freud First public relations theories Used psychology in public persuasion campaigns Engineering of Consent (1947) or the scientific

technique of opinion-molding; art of manipulatingpeople


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(1915) Edward Bernays uses public relationsto promote the Ballet Russes American tour

(1919) Bernays opens his PR office in NewYork

(1923) Bernays publishes Crystalizing PublicOpinion

Started the first vocational course in Public

Relations


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(1947) Public Relations Society of America isfounded to advance the standards of the PRprofession

(1955) The International Public RelationsAssociation is established. They created the Codeof Athens to guide workers in the occupation

(1963) John Marston defines the Four-stepManagement Process (Research, Action,Communication, Evaluation)


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(1973) Carl Byoir and Associates becomes asubsidiary of an advertising company


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Advertising: paying a medium (TV, radio,newspaper, magazine) to put across as

promotional message; increase sales

Public Relations: persuades journalists tocover their product and services; increaseunderstanding

Documents

What is PR AndHistory