What does the

Future Hold :

A Generational View

www.annimac.com.au

CALM Parks & Visitor Services Workshop : Annimac28th September 2004 Futurist

Rate of Change

15 minutes - new technology

15 days - new product / service

15 seconds - new web site

Change we experience in one day

Our Grandparents did in one year

Driving the speed of change

Technology :

In 2020

70 % of job types

do not exist now

80 % technology

not thought of yet

Likely jobs in next 10 years :

• Director of Emerging Thought

• Chief Zookeeper

• Creative Undertaker

• Thought Jockey

• Chief Imagination Officer

• Hacker Relations Manager

• Valuer of Intangible Assets *

• Human Interface Manager * * Exists 2003

GenerationsBaby Boomers b 1945 – 60 age 45 - 60 fewer males

Generation X 1960 – 75 30 - 45 largest number

DotComs 1975 – 90 15 – 30 first wired gen

Ferals 1990 – 05 0 - 15 fewest - ½ GenX

Baby Boomers 45 - 60Married or divorced Empty nestersRetired or part time workersDownsizing lives Set relationshipsSense of communityMaterial status Male Identity from jobMedium term plannersTravellers or homebodiesSeek new safe experiencesSecurity conscious Health consciousDefer to authority Love/hate change

Single Childless Net Dating Single Childless Net Dating Mobile Mobile nfa Renters RentersVaried lifestyles Varied lifestyles Materialism assumed Global i.d. Materialism assumed Global i.d. Short term planners Short term planners Multi careers SOHOMulti careers SOHORisk takers Fast decisionsRisk takers Fast decisionsEnvironmental valuesEnvironmental valuesDefer to heroes Defer to heroes Personal journeyPersonal journeyExpect & accept changeExpect & accept change

Generation Xers 30 – 45

DotComs 15 – 30Temporary pairing Group socialisingNo careers Own pathParental homeGlobal i.d. Internet relationshipsNon consumers I.d. from activityWired Immediacy

Multi channeled Multi actionsPlanetary group missionCluetrain Manifesto Temporary deferenceNeed & welcome change

Ferals 0 – 15No patterns Wired into global villageNo patterns Wired into global village

Global momentary limitless relationships Global momentary limitless relationships

Global i.d from self valuesGlobal i.d from self values

Parental home Parental home

Future jobs unimportantFuture jobs unimportant

Planetary mission Non consumers Planetary mission Non consumers

Unlimited mind channelsUnlimited mind channels

Very immediate & long term views Very immediate & long term views

No deference Respect when No deference Respect when neededneeded

Live change & ignore barriersLive change & ignore barriers

CHANGING ATTITUDES TO LAND

20th C : SCIENTIFIC VIEW 21st C : TRADITIONAL VIEW

Nature is wild savage wasteland Nature is holy sacred alive

Man needs to dominate Man is spiritually within nature

Land is property to be commercially divided Land is origin and unity of life

Nature source of exploitable commodities Man responsible for harmony of nature

Man extracts all unilaterally Man reciprocates – gives back to nature

CHANGING ATTITUDES TO LAND

Violations made vague or uncertain by science Man’s violations of nature of serious concern

Universe as mostly static physical objects Universe elusive interplay of natural forces

Science will explain all eventually Nature not fully knowable by rational mind

Language is aggressive & manipulative Language is gentle & accommodating

Sense of separateness from other life forms Sense of kinship , empathy with all life forms

Sense of superiority over other life forms Each species has rich gifts & powers

Religious beliefs above nature Religious beliefs within and level with nature

CHANGING ATTITUDES TO LAND

Knowledge removed from, ignores experience

Knowledge based on long life experience

Scientists agree on truths of natural world

Natural world determines truths.

Summary : Thriving into Future

rapid rate of change major shift in people values major shift in corporate values focus on relationships

options Work / Life styles individual responsibility young leading change healthy sustainability coming.

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