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What Does GreenWhat Does GreenReally Mean?Really Mean?

Adiel Gavish

Sustainability StrategistThe Living Business

Program DirectorFederated Conservationists of Westchester County

Sustainability as a Core Business Strategy and Value

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The Jumble of Green Jargon,Certifications, Reporting Systems

Corporat

eSoci

al

Respo

nsibility

TripleBottomLine

GreenCertified

WasteR

eductio

nGLOBALW

ARMING!EnergyEfficiency

GlobalReportingInitiative

CarbonFootprint

Greenhouse

Gas CarbonDisclosureProject

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Sustainability 1.0 vs. 2.0

Sustainability 2.0

An outcome-focused holistic approach.

An ethic and process that builds prosperous businesses creatinginnovative systems, products and services.Businesses founded on good financial results, responsible use ofresources, and community well-being.

Sustainability 1.0

compliance, CSR, reduction, limits, siloed, environmental

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Sustainability 1.0 vs. 2.0

The definition of success is changing

The Triple Bottom Line

social, environmental and financial success

Although we inherit the Earth from our fathers andmothers, we borrow it from our children.

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What is Going Green?

What is the common ground?

Where do you look for guidance?

How can you navigate this ever-evolving field?

How can you determine on your own what is truly

green and sustainable?

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What is Going Green?

We cannot solve problems usingthe same thinking that created them.

- Albert Einstein

Re-Think, Re-Design, Re-Imagine

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Nature is the Guru of Green!

3.8 billion years of research and development

Nature holds the secrets to sustainable design inher DNA

Sustainability is embedded in everythingnature does and makes

Not an add-on Holistic, not siloed

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Nature is the Guru of Green

The Earth as a consultant

Nature is a consummate innovator

Aggressive innovation Survive and thrive

Look to nature for the greenprints ofsustainability

Systems Products Services

Nature is full of solutions looking for problems to solve.Christopher Viney, Materials Engineer

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Nature as Model,Mentor & Measure

Life has been performing design experiments on Earths R&D lab for3.8 billion years.

Whats flourishing on the planet today are the best ideas - those thatperform well in context, while economizing on energy and materials.

Whatever your companys design challenge, the odds are high thatone or more of the worlds 30 million creatures has not only facedthe same challenge, but has evolved effective strategies to solve it.

- The Biomimicry Guild

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Life Creates ConditionsConducive to Life

Optimization not maximization multifunctional design

Leverages interdependence recycles all materials fosters cooperative relationships

Uses benign manufacturing life-friendly materials (chemical-free)

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The Principles of Sustainability

Who Am I?

I

Store carbonFix nitrogenDistill waterMake complex sugars and foodAccumulate solar energy as fuelCreate micro climatesSelf replicate

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The Principles of Sustainability

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The Principles of Sustainability

Life Learns, Grows, Adapts and Evolves

Resourceful and opportunistic- uses free energy- shape rather than material- place-based

Feedback Loops- continuous feedback, continuous improvement- antenna, signal and response

Integrates cyclic processes- waste is food, nothing is wasted

Resilient- diverse

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The Principles of Sustainability

Life Creates Conditions Conducive to Life

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The Principles of Sustainability

The Most Important Question toDetermine Greenness:

Does my system, product or service help tocreate conditions conducive to life?

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Sustainability in Action

Green business has reached an inflection point. Its no longer simply abrand-building or risk-management toolit has become a new source ofbusiness innovation, operational improvement,and revenue. - Mary Driscoll President CFO Conferences

Sustainability has moved from risk mitigation to a business and revenueopportunity, - Mark Newton of Dell Computer

Our environmental stewardship is integral to the way we do business. It isnot an aside, or an add-on; it is core to the way we behave. - MichaelMonahan, CFO of Pitney Bowes Inc.

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Sustainability in Action

Sustainability is a core value that defines behavior- an ethic

that informs all decision making and is integrated into all

business systems, products and services.

Infuse your business with the principles of sustainability.

Design is the first signal of human intent.

Bill McDonough, Author, Cradle to Cradle

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The Four Pillars

Each pillar is supported by several key initiatives with near and longterm quantitative targets and was vetted through a rigorous

stakeholder engagement process. Clearly articulated social andenvironmental goals.

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Interface

In recent years, many companies have developed green stories orgreen initiatives, and we applaud this growing momentum.

For Interface, however, green is just the beginning. Ours is a longterm commitment to sustainability, a systems-basedperspective that fundamentally changed our company.

It touches operations and manufacturing, it guides seniormanagement and our associates decision-making, and it influences

our relationships with customers, suppliers and the entire web ofcommerce in which we conduct business. Sustainability is part ofInterfaces DNA.

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Interface and Sustainability

BIOBASED RAW MATERIALS

BIOMIMICRY

CARBON NEUTRAL

CLIMATE

EMPLOYEE ENGAGEMENT

ENERGY

LIFE CYCLE ASSESSMENT

WASTECLOSING THE LOOP

SUPPLY CHAIN

http://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Biomimicry.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Cool-Carpet.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Climate.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Employee-Engagement.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Energy.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Life-Cycle-Assessment.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Waste.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Closing-the-Loop.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Supply-Chain.aspxhttp://www.interfaceglobal.com/default.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Supply-Chain.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Closing-the-Loop.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Waste.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Life-Cycle-Assessment.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Energy.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Employee-Engagement.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Climate.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Cool-Carpet.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Biomimicry.aspx

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Interface and Sustainability

Costs are down, not up, dispelling a myth and exposing the falsechoice between the economy and the environment, products are thebest they have ever been, because sustainable design has provided

an unexpected wellspring of innovation, people are galvanizedaround a shared higher purpose, better people are applying, thebest people are staying and working with a purpose.

The goodwill in the marketplace generated by our focus onsustainability far exceeds that which any amount of advertising or

marketing expenditure could have generated this companybelieves it has found a better way to a bigger and more legitimateprofit a better business model.

Ray Anderson, President and Founder, Interface

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Sustainability in Action

We are not retreating,we are advancing in another direction.

- General Douglas MacArthur

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Green Genius is Greenius

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Look to the principles of sustainability

to help you through the processto lead you in the direction you want to goto inform your decision-makingas a part of your core business strategy and values

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Some of my favorite resources

CSRWire.com

GreenBizz.com

BiomimicryGuild.com

EnvironmentalLeader.com

SustainableLifeMedia.com

SustainabilityPracticeNetwork.com

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Thank you!

Discover your own Greenius!