What do we mean?

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Dementia is Everyones BusinessBuilding a Dementia Friendly Community The Motherwell Story ..So Far

Sandra Shafii AHP Consultant in Dementia Arlene Crockett Locality Manager (Lanarkshire) Alzheimer Scotland

Motherwell Town Centre Dementia Friendly Community

What do we mean?A dementia friendly community is composed of the whole community - shop assistants, public service workers, religious groups, businesses, police, transport and community leaders - who are committed to work together and help people with dementia to remain a part of their community and not become apart from it.

This involves learning about dementia and doing very simple and practical things that can make an enormous difference.


*Why we got started Great fit with policy, strategy, focus on outcomes, Charter of Rights, rehabilitative practice, recovery, assets based approach, community capacityWe asked people Who and Where are important to you?Heard about importance of living well and living an ordinary, everyday life North Lanarkshire Dementia Demonstrator Site 5 and 8 Pillars ModelKnew there was work going on in UK, Europe and beyond

So what did we do?Recognised there was a whole lot of evidence out there already so lets learn even more by doing!Invited partners to form a small steering groupGot excited about the ideaIdentified Motherwell Town Centre as our target area

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But why would shops and businesses even be interested?


Compulsive viewing.A Pinch from SugarAnd a Dragon lesson!!!!


*Designed campaign materials!Developed campaign materials, flyers, introduction letters, information packs. Our USP - Be the first!!!Approached Alzheimer Scotland for our brand BrandMatching Alzheimer Scotlands ambition to have Dementia on the High Street Credentials & CredibilityDementia is Everyone's Business - Customer Care Everyone knows someone with dementia RelationshipTips for Shops and Businesses - Quality product Developed our commitment format and Lanarkshire Dementia Friendly Community board Engagement & Publicity (Win/Win)

Launch day 21 Sept 2012 World Alzheimer's Day Signed up 20 shops, businesses and organisations


Sample Commitment Supporting staff to receive practical advice and information about dementia

Distributing Tips for Shops and Businesses information to all staff

Considering any simple changes that might make the environment more dementia friendly Displaying information about dementia and promotional materials such as Help Line cards, posters and leaflets where practicable Agreeing to work with Alzheimer Scotland and partners once/twice per year to support the promotion of agreed campaigns.

Treating customers who may be living with dementia with understanding, dignity and respect.


Are we making a difference?Over 800 people have received hints and tips cards500 people attended Football Memories Open Day @ MFCAwareness sessions with 60 Motherwell Fire Fighters To train the remaining North Lanarkshire Fire CrewsTo train 20 Police Officers Community Safety Motherwell Boots will issue Alzheimer Scotland Helpline Cards in prescription bags where appropriate


Are we making a difference?

One local pub asked about safe drinking for older people Health Scotland We have been asked to do 4 Environmental AuditsLibraries will offer events around the theme of dementiaWe will train around 12 - 15 in-store champions (MFC, ADSA, Boots and Mobile Hairdresser) Engaged with Network Rail and Scotrail. Initial focus on Motherwell with roll out to Edinburgh Waverley and Glasgow Central Request from local church befriending groupNew Town Centre Planning dementia friendly design (Ravenscraig site)


Are we making a difference?

ASDA staff members had to empty the Dementia Cafe box three times, adding that the project has received the highest ever number of votes for any group during the polls one year history.


Award winning!! COSLA Excellence Award 2013 One to Watch - Winners

MJ Local Govt Achievement Awards 2013 Delivering Better Outcomes Finalist


How can we ensure Dementia continues to be Everyones Business.1st Anniversary celebration and sharing experience Sept 2013Revisiting baseline surveys, measuring success (timing aligned to evaluation of the NL Dementia Demonstrator Site in September 2013) Mystery Shopper - SDWGExtending work in Motherwell Town CentreRoll out to all NL Town Centres as part of the RCOP agenda (community capacity building)Next steps.public transport, faith communities, post office, 4 GP Practices


In the words of Winston Churchill.This is not the endIt is not the beginning of the end It is the end of the beginning


Alzheimer Scotland*

Alzheimer Scotland Action on Dementia

Alzheimer ScotlandDDS + rapid improvementpartnership working test and spread.no committees .fast and single system

Charter of Rights.citizenship social inclusion and ordinary life

What is mental health recovery?Recovery means being able to live a meaningful and satisfying life, as defined by you, in the presence or absence of symptoms.

Alzheimer ScotlandAlzheimer Scotland*Alzheimer ScotlandRepresentatives from all 20 businesses/organisations got together in the Centre of Motherwell to sign their commitment to this initiative. It was also an opportunity for other town centre businesses to learn more and register their interest in taking part.

We also used the Alz Scot Memory Bus to raise awareness and managed to support 40 people on the day with enquiries. This led to further discussions with the Town Centre Manager and the bus has been parked in a further 2 NL Town Centres with over 40 enquiries recorded. Alzheimer Scotland

Documents

What do we mean?