WFAE 90.7 Annual Report 2012-2013 - Interactive PDF

CATCH THE WAVE

1 / 1820122013 ANNUAL REPORT |

TABLE OF CONTENTS

CATCH THE WAVE

Our goal at WFAE is to help residents understand the challenges and opportunities that are important to our region with in-depth reporting and public affairs programming.


WFAE 2012-2013 ACHIEVEMENTS

250,000LISTENERS

520CHARLOTTE

TALKS HRS.

556 HRS. 31 MIN.LOCAL PROGRAMMING

36 HRS. 41 MIN.LOCAL NEWS

MORE REGIONAL. MORE

DIGITAL. MORE SOCIAL.


CATCH THE WAVESome incidents become news events in an instant. Out of the blue. Other news stories develop over long periods of time. They arrive somewhat like a giant wave hitting the shore.

Such was the case in 2012 when it became clear that Charlotte would be the host city for the upcoming Democratic National Convention. Since WFAE had only three reporters it could dispatch to cover the news, we had a lot of preparing to do.

The DNC ended up fitting precisely into a new strategic plan at WFAE. Our Board was determined to substantially increase our local reporting resources. What better way to kick off that effort than a once- in-a-lifetime storythe DNC in Charlotte?

We advanced our plans timetable by recruiting two new and very talented reporters to our staff Tasnim Shamma and Michael Tomsic.

Immediately prior to the DNC and during the weeks events, most of our staffers were encamped at Spirit Square, where WFAE had a long-standing commitment to its Spirit Square studio for Charlotte Talks. From there it was only a three-block walkalbeit through airtight securityto the conference floor in Time Warner Arena.

Given our additional reporting, 2012 was the year when we really stepped up our efforts to make content that

fits the evolving digital media world. We upgraded our website, wfae.org, in partnership with NPR for software and creative support. We established an ongoing series of blogs, specializing in politics, food and Southern culture.

We made a concerted effort to post content on social media sites. We also made sure that we met our listeners face-to-face through an intensive series of public events.

We learned a huge lesson in 2012 coverage of political life, education, economic growth, cultureand many more areas. That realization has informed our work in 2013 and for years to come. We will continue our best efforts to expand local and regional coveragewhen, where and how you wish to receive those stories. With your support and your active participation, the future will sound better than ever.

Nash Long, Chair of the Board

Roger Sarow, President


VISION. BE THE STATION OF RECORD FOR COMMUNITY LEADERS AND OUR TARGET LISTENERSMISSION. FOR WFAE TO REALIZE ITS VISION, OUR MISSION IS TO SERVE LIFELONG LEARNERS IN OUR COMMUNITY BY: BEING AN INDISPENSABLE AND INNOVATIVE SOURCE FOR COMPELLING AND RELEVANT INFORMATION AND INTELLIGENT OPINION; AND DELIVERING AND CREATING LOCAL PROGRAMMING OF THE HIGHEST QUALITY THAT IS A CONDUIT AND CATALYST FOR COMMUNITY CONVERSATION.CORE VALUES. QUALITIES OF THE MIND: LOVE OF LIFELONG LEARNING; SUBSTANCE; CURIOSITY; CREDIBILITY; ACCURACY; HONESTY; RESPECT FOR THE LISTENER; PURPOSEQUALITIES OF THE HEART AND SPIRIT: IDEALISM WE BELIEVE IN THE POWER TO FIND SOLUTIONS; HUMOR; INSPIRED ABOUT PUBLIC LIFE AND CULTURE; CIVILITY BELIEF IN CIVIL DISCOURSE; GENEROSITY; INCLUSIVENESSQUALITIES OF THE CRAFT: A UNIQUELY HUMAN VOICE CONVERSATIONAL, AUTHENTIC, INTIMATE; ATTENTION TO DETAIL MUSIC, SOUND ELEMENTS, LANGUAGE; PACING

VISION.MISSION.VALUES.

THE DNC PUTTING CHARLOTTES STORY IN THE SPOTLIGHT

Kerry Bettenhausen @kabettenhausen January 8, 2013

@WFAE - Great new program changes! TY for keeping content fresh & relevant for #Charlotte area listeners.

448 followers


MORE REGIONAL.

HIGHLIGHTS

Mike Collins, Charlotte Talks Host


The Radio Television Digital News Association (RTDNA) recognized WFAEs news department with two regional Edward R. Murrow Awards for excellence in electronic journalism.

Julie Roses Anatomy of a Protest won in the Reporting: Hard News category. Her story provided an inside look at how protesters and Charlotte-Mecklenburg Police communicated with each other before and during a march on the Bank of America shareholders meeting. Both sides saw it as a practice run for the Democratic National Convention.

Airport Shoeshiner Has Rich History by Tanner Latham, formerly with WFAE, won in the Feature Reporting category. Latham

profiled Getnet Marsha who grew up in Ethiopia and has been shining shoes in Charlotte for six years. Marsha always has a smile and a story for weary travelers.

Everyone has a story to tell. In May, The Moth, the award-winning radio show, came to Charlotte. Into the Wild: The Moth in Charlotte featured five storytellers including two from Charlotte, John Lincoln and WFAEs Kim Brooks.

In The Moth tradition, each true story was told without scripts, notes, props or accompaniment. The stories ranged from a

small town girl who attends charm school and gets discovered to looking for a giant python in Indonesia. Between storytellers, Host Ophira Eisenberg regaled the audience with her stories about growing up in Calgary, living in New York City and unrequited love.

EDWARD R. MURROW AWARD

THE MOTH

Thanks for bringing The Moth to town! Great show in a great venue, with a lot of local flavor.

6 people like this.

Carla Eastis May 17, 2013

K Sherrell Poetry @KSherrellPoetry October 18, 2012

Great time volunteering at the @WFAE Fund Drive this morning! I love supporting my community. Thanks to all those who called in a pledge! :)

37 followers

My relationship with WFAE is a great one, and the station has totally had a great presence in this community whenever I listen to your station. As a volunteer, I truly love getting an opportunity to meet up with other WFAE listeners and to help the station out during some of the on-air fundraisers, and that is what truly makes WFAE a source for our community.

LaMichael MitchellMember and volunteer since 2012


Since 1998 this daily talk show has covered a wide range of subjects: politics, the arts, economics, business, pop culture and more. Host Mike Collins has spoken with thousands of guests who are thought leaders and experts on the local, national and international levels.

Last year the show traveled to Lenoir-Rhyne University in Hickory to record a conversation with Nicholas Carr, author of The Shallows: What the Internet is Doing to Our Brains. Collins and Carr talked about how the Internet may be re-mapping, re-programming and changing the way we think and learn.

From serious discussions about Moral Monday protests and Charlottes transit funding to light-hearted conversations about the World of Dogs and food as entertainment, Charlotte Talks with Mike Collins is the regions forum to explore topics in-depth.

CHARLOTTE TALKS WITH MIKE COLLINS

Magay Shepard Underwriter since 2002

Like most people I know, my busy schedule creates a need for an efficient presentation of the facts. I want an even-handed and in-depth approach for learning about world events.

MIKE COLLINS CHARLOTTE TALKS IS TRULY LIFEBLOOD TO THE REGION, PROVIDING US WITH A RICH, DIVERSE, STIMULATING, AND EVER-CHALLENGING STREAM OF INFORMATION, INSIGHTS, AND EXPERT ANALYSIS. NEVER ONE TO AVOID CONTROVERSY, OR NEGLECT ANY AREA OF OUR COMMUNITY AFFAIRS OR OUR NATIONAL AND INTERNATIONAL LIFE, IT IS

HARD TO IMAGINE WFAE WITHOUT THE CLARION VOICE OF MIKE COLLINS. IN THE DOZEN OR SO TIMES I HAVE BEEN A GUEST ON MIKES PROGRAM, I HAVE INEVITABLY GONE AWAY KNOWING WHAT WE EXPLORED WAS HANDLED IN THE MOST PROFESSIONAL WAY . TO USE THE WORDS OF NEIL YOUNG, LONG MAY YOU RUN! PROF. JAMES D. TABOR, CHAIR Dept. of Religious Studies at UNC Charlotte


The Party Line: Raising the Curtain on Carolina Politics is dedicated to examining regional issues and policies through the figures who give them shape. Theres a lot to navigate nationally and in the Carolinas; whether its the consequences of the fiscal cliff and sequestration, North Carolina as a battleground state or dissecting disgraced former governor Mark Sanfords Congressional win in South Carolina.

Last years election, legislation passed by the North Carolina General Assembly, and rulings by the Supreme Court on the Affordable Care Act, marriage equality and the Voting Rights Act gave The Party Lines Michael Bitzer many topics to analyze.

THE PARTY LINE

CHARLOTTE IN 2012

Once again, grateful for the @WFAE app. Excellent @nprnews coverage, delivered by familiar voices.

Chelsea Samuel @cjsamuel April 19, 2013

634 followers

The Democratic National Convention was the biggest story in Charlotte last year. As media outlets from across the country descended upon the Queen City to cover national angles and politics, WFAE chose to tell Charlottes story. Before the convention, there were reports on security, transportation, hotel rooms and stalking Jon Stewart of The Daily Show.

There was plenty of news and analysis during the convention, but there were also human interest features, such as protecting the Firebird, a bartender navigating traffic, a candy stylist, and the dancing deputies. While the goal was to be Charlotte-centric, we didnt pass up the opportunity to speak with former Secretary of State Madeleine Albright, Senator Kay Hagen, Wait Waits Mo Rocca, and celebrity gossip blogger Perez Hilton to name a few.

After the delegates and celebrities went home, WFAEs coverage continued with stories about the conventions after-effects including the impact on the areas economy, police spending on security equipment and host committee fundraising shortfalls.


Public Conversations is an ongoing series of community forums designed to convene Charlotte-area residents for discussion of timely and relevant topics. The goal is to create comfortable settings that encourage a stimulating and enlightening exchange of ideas.

In FY13, WFAE hosted four Public Conversations forums. In advance of the Democratic National Convention, Politics in the Streets looked at the First Amendment rights of protesters, and the citys plan to maintain order and safety during the convention.

Respect and Disrespect explored what many see as a widespread culture of disrespect permeating our society today. Panelists and audience members discussed the causes and effects, the roles of parents, schools, public figures and other groups in fostering an atmosphere of respect, or disrespect, in the local community.

Voices in the Gun Debate examined the current debate on guns and gun violence in America. The forum addressed Second Amendment issues, enforcement of gun laws, the politics of the gun control debate, and recent proposals designed to reduce gun violence.

One Charlotte or Many addressed whether Charlotte has invested in its Uptown at the expense of neighborhood improvements or if a vibrant Center City contributes to quality of life in other neighborhoods. Panelists and audience members talked about the balance of taxpayer money on public safety, transportation or recreational facilities in different neighborhoods, the most effective ways to invest in older neighborhoods and renovate blighted areas, and if residents have a voice in the citys neighborhood development plans.

Last years panelists included U.S. Representative Mel Watt, N.C. 12th Congressional District; Judge Rickye McKoy-Mitchell, Mecklenburg County District Court; Ron Carlee, Charlotte city manager; Larry Hyatt, owner of Hyatt Gun Shop; Cyndi Shaw, school psychologist specialist at Charlotte-Mecklenburg Schools; Vee Veca Torrence, president of the Thomasboro Neighborhood Association in west Charlotte; and others.

By organizing these Public Conversations, WFAE intends to serve as a catalyst for community dialogue. Participants are encouraged to engage in conversation with a cross-section of community representatives, expert panelists, and with each other.

PUBLIC CONVERSATIONS

Ive kept coming to the WFAE Public Conversations because its been a good way to learn more about how people are feeling about things going on locally or on the national level, including gun control or the lack of civility in politics. In my job, I follow a lot of current events already. But I enjoy the panels because there was a good mix of leaders from across the community and other experts who could offer a fresher take on the news. I also enjoyed when the audience had chances to interact with each other, including at the neighborhoods panel when I saw some people sharing ideas about their HOAs after the session ended. Im looking forward to attending more of the WFAE events in the future.

April BetheaPublic Conversations attendee

10/1820122013 ANNUAL REPORT |

MORE DIGITAL.

From food-related news and trends to opinions and innovations, WFAEats explores all things food and culture with plenty of recipes. Contributors include professional chefs, amateurs and food enthusiasts.

WFAEats Coordinator Amy Rogers took the SNAP Challenge. For one week she could only spend $31.50 on groceries. Thats the amount youd get to spend if you had to solely rely on food stamps. Rogers documented her progress with daily blog posts. Although she managed to complete the challenge without overspending, one of the biggest lessons learned was how much those who have access to food take for granted, and how habituated we can become to our own comfortable circumstances.

For Valentines Day, we asked WFAEats fans for their best food-themed Valentines Day story. The winners stories ranged from heartwarming young love and grilled cheeseto horrendousremember to taste before you serve.

Contributor Keia Mastrianni started an occasional series called Into the home where she is exploring the plethora of cultures that live in Charlotte by dining with families inside their homes on the food of their cultures. She has enjoyed tortilla soup and enchiladas from Mexico, fufu and cassava leaf sauce from Sierra Leone, and Bakso and tumpeng from Indonesia.

WFAEATS

A TRIFLING PLACE Reporter and newcomer Tasnim Shamma is exploring the ins and outs of Charlotte in a podcast called A Trifling Place. The title is a tip of the hat to President George Washington who called Charlotte a trifling place during his visit to the Queen City in 1791.

Since its launch, Shamma has looked at some questions asked by most new residents. Where are you from? Why is it uptown and not downtown? Why are traffic lights so short?

Shamma has learned about Charlottes obsession with trees and its fight against the cankerworm. Shes also asked newcomers and natives, What is Charlottes accent?


MORE SOCIAL.

TECHNOLOGY


I ENJOYED BEING A PANELIST ON WFAES PUBLIC CONVERSATIONS. I THINK ITS IMPORTANT FOR US TO DISCUSS THESE IMPORTANT ISSUES OF OUR DAY IN A SETTING LIKE THAT IN AN OPEN, CONVERSATIONAL ENVIRONMENT. THE NIGHT I WAS THERE WE HAD A DIVERSE GROUP, PEOPLE OF DIFFERENT BACKGROUNDS AND DIFFERENT PROFESSIONS. WE CAME INTO THE ROOM WITH

DIFFERENT IDEAS, DISCUSSED THEM AND LEARNED FROM ONE ANOTHER. ANYTIME THAT HAPPENS, ITS ALWAYS GOOD FOR OUR COMMUNITY. JERRY E. MCGEE, WINGATE UNIVERSITY PRESIDENTPublic Conversations Panelist Respect and Disrespect: Whats Up in our Society? November 2012

157 VOLUNTEERS

295 CORPORATE UNDERWRITERS

19 COMMUNITYPARTNERS

33 CONTRIBUTORS

THE PARTY LINE, WFAEATS & ON-AIR

12,380 CONTRIBUTORSWHO GAVE $5 OR MORE

FISCAL YEAR 2012-2013 AT-A-GLANCE250,000 LISTENERS ON-AIR AND ONLINE


FINANCIALS FISCAL YEAR 2013

REVENUES AND SUPPORTREVENUES AND SUPPORTTOTAL UNRESTRICTED REVENUES AND SUPPORT: $4,267,417

Contributions

Underwriting fees

Corporation forPublic Broadcasting

Interest/other

2.01.0 1.5$0.5 million

$123,676

$284,450

$2,085,075

Total unrestricted revenues and supportNet assets released from restrictionsTOTAL UNRESTRICTED REVENUES AND OTHER SUPPORT

4,267,41791,230

$4,358,647

CHANGES IN UNRESTRICTED NET ASSETS

$1,774,216

2.9%Interest/other

6.7%Corporation for

Public Broadcasting

41.6%48.8%Contributions Underwriting

fees


EXPENSES

TOTAL EXPENSES

33.3%66.7%

TOTAL:$4,399,748

SUPPORTING SERVICESEXPENSES: $1,464,459

(graph in millions of dollars)

Generaladministration

Fundraising

Underwriting

1.0$0.5

$490,823

$568,329

$405,307

PROGRAM SERVICESEXPENSES: $2,935,289(graph in millions of dollars)

Programmingand production

Broadcastengineering

Programinformation

2.01.0 1.5$0.5

$302,2206.9% total expense 11.1% total expense

12.9%

9.2%

7.5%

52.4%

$329,411

$2,303,658

Decrease in unrestricted net assets before net unrealized gain on investmentsUnrealized gain on investments held at Foundation for the CarolinasUnrealized gain on investments in available for sale securities

INCREASE IN UNRESTRICTED NET ASSETS

-41,10129,168

173,809

$161,876

CHANGES IN UNRESTRICTED NET ASSETS

Program services

Supportingservices


Restricted contributionsNet assets released from restrictions

Increase in temporarily restricted net assets

INCREASE IN NET ASSETS

332,013-91,230

240,783

$402,659

Net assets at the beginning of yearNet assets at end of year

$4,905,438$5,308,097

NET ASSETSCHANGES IN TEMPORARILY RESTRICTED NET ASSETS

LIKE SO MANY OTHER LOYAL LISTENERS, MY CAR RADIO AND MY WAKE UP ALARM ARE SET TO WFAE. I ALSO HAVE MY WFAE APP SO I CAN BE VIRTUALLY ANYWHERE AND BE CONNECTED TO NEWS, CONVERSATIONS AND DISCUSSIONS. AS SMALL BUSINESS OWNERS, MY HUSBAND AND I WORK LONG HOURS, HE AS AN IRRIGATION AND DRAINAGE CONTRACTOR AND I AS AN IMMIGRATION LAWYER. WFAE PROVIDES LOCAL AND NATIONAL

NEWS AS WELL AS INFORMATION ABOUT PEOPLE AND EVENTS OF INTEREST, KEEPING US INFORMED, INSPIRED AND ENTERTAINED. CYNTHIA AZIZ, MEMBER SINCE 1989 Pictured with husband Tim Von Der Embse


FY13 BOARD OF DIRECTORSChair Nash Long, Hunton & Williams LLP

Vice Chair Melissa McGuire, Sherpa

Secretary Cyrus Johnson, Jr., Womble Carlyle

Treasurer Michelle Maidt, Sisters of Mercy of North Carolina Foundation

President Roger Sarow, WFAE

Rosalyn Allison-Jacobs, La Piana Consulting

Jonathan Buchan, McGuireWoods LLP

Jennie Buckner, retired

Lawrence Cruciana, Corporate Information Technologies

Lynn Daniel, The Daniel Group

Linda Greenwell, retired

Mirsad Hadzikadic, Dean of the College of Computing and Informatics at the University of North Carolina at Charlotte

Ronald W. Lamberth, Cherry, Bekaert & Holland LLP

Barbara Laughlin, retired

John Orgain, Alex Lee, Inc.

Martha R. Schweppe, Wells Fargo Advisors, LLC

Bilal Soylu, Verian Technologies

NEWS STAFFNews Director Greg Collard Morning Edition Host Duncan McFadyen All Things Considered Host & Public Conversations Producer Mark Rumsey Newscaster Marshall TerryBen BradfordLisa MillerJulie RoseTasnim ShammaMichael Tomsic

COMMUNITY COUNCILVan DurrettAnne FalconeSusan GardnerJudy GhoneimRosalyn JacobsCourtney JamesGary KnightDalya KutcheiJohn LincolnEric SipeMen Tchaas AriCricket Weston

ADMINISTRATIVE STAFFGeneral Manager Roger SarowDirector of Content & Programming Dale SpearDirector of Engineering/IT Jobie SprinkleBusiness Manager Debra PetersonDirector of Fundraising Libby CurrierDirector of Marketing & Special Events Bryan TalbottTraffic Director Shannon HefnerAssistant Program Director Tena SimmonsMarketing Manager Renee RallosWeb Producer Jennifer LangAdministrative Assistant Carol Kidwell

CHARLOTTE TALKS WITH MIKE COLLINS STAFFHost Mike CollinsExecutive Producer Wendy HerkeyProducer Erin KeeverProducer Tim RossAssociate Producer Alexia Gyorody

CORPORATE DEVELOPMENT STAFFDirector of Corporate Development Catherine LittleKim BrooksTerri JohnsonAly LernerJeanene Thompson

MEMBERSHIP STAFFMember Services Manager Allie SmolanEric CallowayJorge Fernandez

WEEKEND HOSTSBob AugustDavid BoraksDella FreedmanJennifer MontagueKrissa PalmerMichael SzymanskiTerry Wilson

Scott Lazes @skitdaddle February 26, 2013

Just pledged EARLY to @WFAEs Spring Fund Drive! We have great public radio in #CLT and it needs our support to continue thriving.

412 followers


WFAE 90.7 FM8801 J.M. Keynes Drive, Suite 91, Charlotte, NC 28262

Office Number: 704-549-9323 | Fax Number: 704-547-8851

Charlotte Talks Call-in Number: 704-926-9323 | Newsroom Number: 704-549-8506

www.wfae.org | [email protected]

CATCH THE WAVEMORE REGIONAL. MORE DIGITAL. MORE SOCIAL.


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WFAE 90.7 Annual Report 2012-2013 - Interactive PDF