WeTransfer Advertising

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WeTransfer was launched on December 2009 with a mission:

„THE BEST FILE TRANSFER SERVICE IN THE WORLD“

A free file transfer service, enabling 36 million people worldwide per month to make more than 4 million transfers per day to send up to 2 gigabytes per transfer to anyone.

The service is powered by full screen, clickable wallpaper advertising.

About WeTransfer

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WeTransfer has a great customer loyalty and advocacy that caused

fantastic growth:

• Almost 100M transfers per month

• Over 37M Unique Users per month

• 20K terabytes per month

• Doubled visits in 2015

• Used in ALL COUNTRIES worldwide

• More than 427K Facebook fans

• Translated in 8 languages

(EN, SPA, FR, ITA, GER, DU, PORT, TUR).

Global Growth

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WeTransfer is Everywhere!

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Global Partners trust WeTransfer!

Media Agencies (OMD Worldwide, PHD Netwrok, Maxus Global, Mindshare, MEC Global, MediaCom, Zenith Optimedia, Carat, Vizeum, Universal McCann, Starcom Mediavest, Havas Media, Initiative Media…)

Corporate Partners (Amazon WS, Adyen, DYN dns, ABN Amro bank, Adfactor, Hi-Media, OpenX, JustPremium, Ad2One, Fluiddo Interactive, Stroer Interactive…)

Advertisers (Nike, Lexus, Audi, Ford, Mercedes-Benz, Samsung, Bose, Jaguar, Canon, Nikon, HP, G-Star, Levi‘s, Heineken, Nespresson, Emirates, Qatar, Diesel, HTC, Adidas, Vodafone, Google, Paramount Pictures, Turkish Airlines, British Telecom…)

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WeTransfer - Audience

www.piero97.com

55%

45%

13%

42%

20%

13%

7%

5%

43%

21%

36%

0% 10% 20% 30% 40% 50% 60%

MALE

FEMALE

18-24

25-34

35-44

45-54

55-64

65+

BUSINESS

PRIVATE

BOTH

WeTransfer Audience

6

45.8% 54.2%

USAGE

AGE

GENDER

www.piero97.com

WeTransfer Audience

7

4%

10%

47%

30%

9%

9%

29%

32%

16%

9%

4%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

LESS THAN HIGHSCHOOL

HIGHSCHOOL

ASSOCIATE

BACHELOR'S

MASTER/PH.D.

0-24K

25K-49K

50K-74K

75K-99K

100K-149K

> 150K

INCOME

EDUCATION

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WeTransfer Audience

8

INDUSTRY

19%

16%

11%

8%

8%

7%

6%

4%

2%

2%

15%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

MARKETING, PR, ADVERTISING

MEDIA

ART, DESIGN, PHOTOGRAPHY

MUSIC, ENTERTAINMENT

RETAIL, MANUFACTURING

GOVERNMENT, PUBLIC SECTOR

EDUCATION

HOUSING, CONSTRUCTION

IT, TECH, SOFTWARE

FINANCE

OTHER

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WeTransfer - Insights

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WeTransfer insides

10

5% 7%

8%

25%

15%

23%

17%

AUDIO

GRAPHICS

OFFICE

COMPRESSED

VIDEO

IMAGES

PDF

FILE TYPES

82%

12%

3%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

1

2

3

4 +

AMOUNT OF EMAIL RECEIVERS

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WeTransfer insides

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32%

17%

9%

6%

0%

5%

10%

15%

20%

25%

30%

35%

< 25 MB < 50 MB < 75 MB < 100 MB

TRANSFER SIZES

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WeTransfer – Advertising Opportunities

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Major WeTransfer Opportunities

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Expanding VIDEO opportunities for

advertisers

Internet became a relevant part of

the PURCHASE FUNNEL

SOCIAL providing access to the right

audiences and insight into their

preferences

Extensive REACH with continuously growing number of internet users

www.piero97.com

• Full screen ad placements.

• Static, dynamic, video and interactive wallpapers.

• Ads Ads run in rotation within every single transfer, so every 45 seconds thewallpaper advert refreshes.

• Basically your ad can show up on either the 1st or 10th position or anywhere inbetween.

• Daytime targeting, Up- or Downloads targeting, Geo tagreting.

• The average click-through-rate on the Premium (1-10) positions is 0.7-1.4%.

Premium WeTransfer Advertising Opportunities

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Ad Formats designed for impact

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STATIC VIDEO

DYNAMIC INTERACTIVE *Advert gallery

pictures Say more than words..

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REFERENTIAL BRANDS Httpool is a trusted partner for leading agencies and their brands

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