Case Study: Westlake Lanes

(Questions Only)

Q1. What problem does Shelby Givens face when she begins her work at West Lake lanes in March 2010?

Q2. What advice would you give her to prepare her for the first day?

Q3. What actions has Givens taken to address the problem?

Q4. Which of the actions were appropriate and inappropriate?

Q5. What other actions Given might have taken to improve profits? Consider value chain organization (marketing, HR, operations and finance).

Q6. Is West Lake Lanes a viable business?

Q7. Do you agree with Givens prioritization of challenges?

Q8. What is your assessment of the alternative opportunities that Givens begins to consider by the end of the year?