Westfield  Style  Blog  Launch

Amanda  Gordon  September  2013

Situation  Overview

Westfield  Style  Blog  Launch  |    September  2013

Objective:  Increase  the  value  for  retailers  and  deliver  a  strategic  platform  to  engage  with  brands  and  consumers.  Establish  credibility,  through  great  user  experience,  to  allow  us  to  build  our  audience  and  learn  their  behavior  !Goals:  Establish  credibility  as  a  fashion  source  through  key  tastemakers  to  ultimately  increase  revenue  from  retailers

Situation  Overview

Westfield  Style  Blog  Launch  |    September  2013

Results  Breakdown  

–Increased  Visitor  Rate:  16.6%  

Influencers  Secured:  

–Rumi  Neely  of  Fashion  Toast  (MUV  n/a)  

–The  Budget  Babe  (MUV  70,700)  

–Keiko  Lynn  (MUV  27,300)

Westfield  Style  Blog  Launch:  Instagram

Launched  a  WestfieldStyle  Instagram  Account  in  September  2013

Content  Featured:  – Behind-­‐the-­‐scenes  – In-­‐center  events  – Tastemaker  posts  – #Regrams  – Serial  Content:  

#manicuremonday  #shoesdaytuesday  

Launch  Date:  – Thursday,  September  5,  2013

Westfield  Style  Blog  Launch  |    September  2013

Westfield  Style  Magazine

Westfield  Style  Blog  Launch  |    September  2013