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1 Programming & Local Productions
2 EducationalServices
IT/Engineering
3 Marketing&Development
4 StaffNews,Training&Conferences
Western Reserve Public Media
1750CampusCenterDriveP.O. Box 5191
Kent,OH44240-51911-800-554-4549
WesternReservePBS.org
Western Reserve Public Media President’s Report
The Western Reserve Public Media President’s Report is published for the Northeastern Educational Television of Ohio Inc. Board of Directors, major funders of the station and other readers interested in the organization’s activities.
Summer 2015
Upcoming PBS schedule enlightens and inspiresWhatdoWaltDisney,elephants,sushiandFidohaveincommon?TheyareallpartofPBS’sfalllineup!Noothertelevisionprogrammingbringsenchantment,educationandinspirationtoyoulikePBSthroughyourlocalstation,WesternReservePBS.Followingissomeofwhat’sinstoreforyouthisfall.Premieredatesforprogramsalreadyinourscheduleareincludedinitalics.
AMERICANMASTERS,“Althea”–UncoverthestoryofAltheaGibson(1927-2003),whoemergedastheunlikelyqueenofthesegregatedtennisworldofthe1950s.(9/4/15 at 9 pm) MASTERPIECE,“Arthur&George”–MartinClunesstarsasworld-famousauthorSirArthurConanDoyleinthisthree-partadaptationofJulianBarnes’acclaimednovel.(9/6/15 at 8 pm)
THECIVILWAR–ProduceranddirectorKenBurns’award-winningfilmwillrebroadcastoverfiveconsecutivenights,coincidingwiththe25thanniversaryofits1990premiere.(9/7/15 at 9 pm)
AMERICANEXPERIENCE,“WaltDisney”–Thisnewtwo-part,four-hourfilmoffersanunprecedentedlookatDisney’scomplexlifeandenduringlegacy.(9/14/15 at 9 pm)
AMERICANMASTERS,“PedroE.Guerrero:APhotographer’sJourney”–DiscovertheremarkablelifeandworkofthisMexicanAmericanartist.(9/19/15 at 11 pm)
GORONGOSAPARK:REBIRTHOFPARADISE–ExperiencetheinspiringrebirthofanAfricanwilderness.(9/22/15 at 8 pm)
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American Masters, Althea
The Civil War
American Masters, Pedro E. Guerrero
Masterpiece, Arthur & George
American Experience, Walt Disney
Gorongosa Park: Rebirth of Paradise
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Programming & Local Productions (cont’d.)
Educational Services
(continued from page 1)
MASTERPIECE,“IndianSummers”–JulieWaltersplaystheglamorousdoyenneofanEnglishsocialclubinthetwilightofBritishruleinIndia.(9/27/15 at 9 pm)
I’LLHAVEWHATPHIL’SHAVING–JourneywithPhilRosenthal,creatoroftheTVhit“EverybodyLovesRaymond,”ashelearnsfromthepeoplewhokeeptheircommunities’culinarytraditionsalive.(9/28/15 at 10 pm)
THEBRAINWITHDAVIDEAGLEMAN-NeuroscientistDavidEaglemanexploresthehumanbraininanepicseriesthatrevealstheultimatestoryofus,whywefeelandthinkthethingswedo.(10/14/15 at 10 pm)
EARTH’SNATURALWONDERS–Visitsixcontinentstolearnhownaturalwondersevolvedandhearrarelytoldstoriesaboutthechallengestheirinhabitantsface.
AMERICANEPIC–Inthe1920s,recordcompanyscoutstouredAmericawiththefirstelectricrecordingmachineandcapturedtherawexpressionofanemergingculture.Overthreeepisodes,theremarkablelivesofseminalmusiciansmaterializeinpreviouslyunseenfilmfootage.
AMERICANEXPERIENCE,“ThePilgrims”–AcclaimedfilmmakerRicBurnsexplorestheconvergingforces,circumstances,personalitiesandeventsthatpropelledagroupofEnglishmenandwomenwestacrosstheAtlanticin1620.
Fall professional development sessions beginProfessionaldevelopmentopportunitiesforareaeducatorsarebeingdevelopedtobedeliveredduringthefallquarter.BeginningwithanopeningfallconferenceinSeptember,theprofessionaldevelopmentsessionswillbeface-to-faceandonline.
IT/Engineering
WesternReservePublicMedia’sstationWEAOhashadupgradesinstalledtoitstransmitter,includinganewdigitalexciter.
ThisnewpieceofequipmentfromComarkCommunicationshasmanynewfeaturesincludingremoteaccess,improvederrorcorrectionandsoftwareupgradabilitythatwillmakeitreadyforthecomingATSC3.0digitaltransmissionstandard.
WEAOisthefirststationintheworldtohavethisnewtechnologyfromComarkinstalled.Thenewexciterensuresthatthestation’ssignalqualityisthehighestitcanbeatthefarthestreachesofitscoveragearea.Itisjustonemorewaythatwe’restrivingtoprovidetop-qualityserviceforourviewers.
Our new digital exciter is the small-but-mighty unit with the backlit LCD display.
Staff participates in ITIP Ohio SummitOurEducationalServicesDepartmenthelpedtocoordinateanddeliverthefifthannualITIPOhioSummitfeaturingGoogleforEducationinMayattheKalahariConventionCenterinSandusky.ITIPOhioisastatewideorganizationsupportingtheeffectiveusesofinstructionaltechnologyanddigitalmediacontenttoimprovetheteachingandlearningprocess.
Morethan600attendeeslearnedhowtosavethousandsofdollarsbyusingGoogle’sfreeAppsforEducation,simplifytheoperationoftheschool,transformclassroomsinto21stcenturylearningenvironmentsandprovidethetechnology-richeducationstudentsandparentswant.Theconferencefeaturedbothhands-onandconcurrentsessionsdeliveredbyGooglestaff,certifiedGoogletrainersandOhioeducatorssharinghowtheirschoolswentall-Google.
JeffGood,directorofeducation,presentedthesession“GoogleHangoutsandHangoutsonAir.”
Masterpiece, Indian Summers
The Brain With David Eagleman
American Epic
I’ll Have What Phil’s Having
Earth’s Natural Wonders
American Experience, The Pilgrims
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Marketing & DevelopmentYear-end membership tally is impressiveOnJune30,2015,WesternReservePBS’sMembershipDepartmentfinishedits2015fiscalyearwithover$1.84millioninpledgedsupportfromnearly19,800contributionsgivenbyover14,500donors.
Theseresultsexceededlastyear’stotalsby1.2percent(over$21,000),eventhoughWesternReservePBSdevoted37fewerdaystoon-airfundraisinginfiscalyear2015.Thankyoutoallofourgreatmembers!
Underwriting packages offer new flexibility for clientsTheUnderwritingDepartmenthasoverhauledthestation’ssalesstrategy,changingtoamore“niche”approachthatinvolvespackaginggenre-specificprogramming,signatureshowsandspecialfeatureevents.Doingsoallowsthesalesteamtobettercustomizetheirpresentationstocustomers,enablingthemtocomplementtheirmediamix.
BIG BLUE LIVE series generates big interestUndoubtedlyoneoftheoutstandingPBSofferingsoftheyearisBIGBLUELIVE,whichairsfromAug.31toSept.2.We’vepulledoutallthestopsininvitingpotentialsponsorstohelpbringthisamazingeventintothehomesofNortheastOhioans.On-airpromotionalspotsandmentionsinThe Prompter,onourwebsiteandinsocialmediaarebeingusedtoprovideinformationtoourviewersandtothankoursponsors.UnderwritersareAkronChildren’sHospital,TheGablesatKentRidgeandHudsonandJamesandMaureenKovach.
Join us on our inaugural Western Reserve PBS Wonders trip PackyourbagsandjumpacrossthepondwithustomerryoldEngland(ScotlandandWales,too)asweembarkonthestation’sfirsttraveladventure.The10-daytourfeaturesiconicsitessuchastheTowerBridge,EdinburghCastle,Stonehengeandmore.
TheicingonthecakeisthatourguestswillgetticketstoseetheEdinburghMilitaryTattoolive.Thisiconicspectacletakesplaceonlythreeweekseachyear,showcasingthetalentsofmusiciansandperformersfromallovertheworld.EventhelegendaryBeefeatersgetinontheaction!Pricinganddetailstocome.
Collaboration is king!WesternReservePublicMediaisfocusingonpartnershipmarketingtohelpbuildourbrandacrossourbroadmarket.TodatewehaveenteredintostrategicagreementswiththeAkronandCantonsymphonyorchestras,AkronMuseumofArt,aroundKentMagazine,AkronCivicTheatre,WKSU,TheSummitFMandtheBusinessJournal(servingtheMahoningValley),withmoretocome.
Celebrate the final season of “Downton Abbey” Allgoodthingsmustcometoanend,butdoall greatthingshavetoplaybythesamerules?Theansweris“yes”forfansof“DowntonAbbey,”whosefinalseasonwillpremiereinJanuary2016.
Incelebration,AkronCivicTheatreandWesternReservePBSarejoiningtogetheronSunday,Dec.13,toraiseaglasstothisiconictreasure.
Theeventwillincludeafreepreviewofthenewseason’sentirefirstepisode.Fortrue“DowntonAbbey”fans,therewillbeaprivatereceptionfeaturingmusicandrefreshments.
James P. and Maureen C. Kovach
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Mastroianni inducted into YWCA Stark Women’s Hall of FameInMay,PaulaMastroianni,chiefdevelopmentandmarketingdirector,wasinductedintothe25thclassoftheYWCAStarkWomen’sHallofFame.
Inothernews,inJune,MastroianniattendedaweeklongplannedgivingconferencepresentedbytheLilySchoolofPhilanthropyatIndianaUniversity-PurdueUniversityIndianapolis.TheeventwashostedbyLeaveaLegacySummit/Portage/Medina.
Western Reserve PBS CEO Trina Cutter takes a break from the action at the PBS Annual Meeting in Austin, Texas, to have a selfie moment with KLRU’s Sara Robertson, vice president of production and technology. Sara also happens to be Trina’s second cousin by marriage. Quality television runs in the family!
Western Reserve Public MediaP.O. Box 5191Kent OH 44240-5191www.WesternReservePublicMedia.org
Staff News, Training & Conferences
Good presents poster sessionJeffGood,directorofeducation,co-presentedapostersessionabouttheOhioTeacherShowcaseProjectatISTE2015.Thisevent,thenation’spremiereducationtechnologyconference,washeldinPhiladelphiainJune.
Barb Moore conducts webinarBarbMoore,21stcenturylearningconsultant,helpedtopresentawebinarinJuneaboutlearningmanagementsystems.MoorefocusedontheSchoologylearningmanagementsystem.
ThewebinarwassponsoredbyNationalEducationalTelecommunicationsAssociation(NETA),ofwhichWesternReservePublicMediaisamemberstation.
ISTE 2015 co-presenters were Deb Tschirhart of Southwestern Ohio Instructional Technology Association (SOITA), Betsy Hood of Eastwood Local Schools in northwest Ohio and Jeff Good.