WEST GEAUGALOCAL SCHOOLSWinter 2012 Survey

Survey Background

• Overarching Objective:• Develop and implement a communications strategy that results

in greater awareness and understanding of issues/information impacting the school district among target constituents

• Survey Objective:• Establish a baseline metric to gauge parent/community:

• awareness of issues currently impacting the school district• view on school district priorities

• Identify preferred channels and frequency of communications

Constituents Surveyed

• Parents > of current/former West Geauga students

• Parents > of current/former students attending private school or home schooled

• Local residents/community members

Response Rate

• Survey was sent directly to 1,942 email addresses > 451 responses generated (23.2%)

• Inbound link to survey from outside sources including ads, news articles, etc.

> 105 responses

Total > 556 survey responses

Demographics

• Parents of children currently attending WG schools were main responders

• Good mix of parent representation from all schools

• 27.5% of parent respondents are WG alumni

• 84.4% would recommend the WG school district to other families

• 64% have lived in the school district for over 10 years

• 91% of respondents are registered voters

Overarching Themes

• Constituent education/information• administrative issues/financial transparency/accountability

• Frequent/transparent communications• what is being/has been done by the school board and

administration • promote successes that unite/energize the community

• Building trust• quality of education is first and foremost

General Findings

• Validates the need for proactive and consistent flow of communications – school district needs to be the primary source of providing/driving information to parents/community• Honest and straightforward messaging from the School Board• Create environment that fosters parent/community engagement• Reduce/avoid past perception issues and inaccurate information

58.6%

8.3%

33.1%

6.8%19.8%

15.6%

57.7%

Recommendations“Call to Action”

Proactive steps for taking

survey feedback and moving

our efforts forward.

School Board – Next Steps:

• Develop integrated communications strategy• Align with current Board priorities • Overarching district information

• Complete due diligence:• External best practices• New/existing communication channels/vehicles

• Implement/maintain communications plan and distribution schedule

School Board – Next Steps (continued)

• As new channels/communications efforts are implemented, solicit ongoing feedback from parents/community through principals, teachers, PTO, etc.

• Continue to build on the established benchmark, conduct another parent/community opinion survey towards end of 2012

WEST GEAUGALOCAL SCHOOLS

Q&A