WeSC x RZAIt’s extraordinary how a person can create – how that person’s mind, talent and ideas translate into melodies, lyrics, beats and soul that enable people to feel and experience life and life’s events differently. A person, one person, whose ideas, heart and thoughts resonates to millions of individuals, independent of age, race, religion or background and in more forms than one – may it be music, film, the written word. It is extraordinary talent – and it makes what we call a legend.

Beginning in Fall 2011 WeSC proudly introduces a collaboration with a man that embodies all of this: RZA

RZA encompasses every single element of an icon. Creative. Intelligent. Dynamic. Talented. His impact and influence in music, culture, arts and film is immense and cannot be overstated. Even after crafting multiple masterpieces over two decades in various mediums, he doesn’t stop striving and creating. Making ideas and creativity come to life. WeSC is incredibly proud to be working with a living legend like RZA and making great things happen. It’s a Superlative Conspiracy.

WeSC & RZA brings you: CHAMBERS BY RZA.

RZA LOGOS:

RZARZA has never settled for being great in simply one area. The founder of the Wu-Tang Clan is recognized worldwide as a multi-faceted talent for his skills as a producer, director, writer, rapper, and actor; simply put, the man is an international icon.

As a producer, RZA is responsible for many momentous records such as Wu-Tang Clan’s debut Enter The Wu-Tang 36 Chambers, which is considered by many to be one of the most influential albums of the past three decades. Since that time he has crafted countless classics for artists ranging from Bjork to Kanye West.

A writer as well, in his 2005 New York Times bestseller, The Wu-Tang Manual, RZA provided

the barest glimpse of how that mythology worked. His second New York Times bestseller, The Tao of Wu, was released in the fall of 2009 to great critical acclaim.

In film, RZA has amassed a number of credits from action to comedy in such films as Ridley Scott’s American Gangsterand Judd Apatow’s Funny People. He is currently in post-production for The Man with the Iron Fist, a film he directed, starred in opposite Russell Crowe, and co-wrote with Eli Roth and will be presented by Quentin Tarantino.

The future of RZA is to be as interesting as his past - the creativity leads the ways of RZA giving the world what it wants. Excellence.

THE WeSC STORY AND BRAND

WeSC is a streetfashion brand for Intellectual Slackers.

WeAretheSuperlativeConspiracy symbolizes what we as a company represent: a group and family of good, creative minds working towards the same goals and ideals. The Superlative Conspiracy is the idea and philosophy behind our brand. We aim to address like-minded people, who are awake and aware, regardless of race, religion or financial background. People within the Superlative Conspiracy share the values and lifestyle of the WeSC founders who all have a background in skateboarding, snowboarding and street culture – which are the heritage and inspiration for the creation and making of WeSC.

Late in 1999 the founders of WeSC joined forces to deliver a broader selection of street-fashion for men and women. Together they took the initiative to form the Superlative Conspiracy and bring you ‘life after skate’ - a more developed style targeting people both within and outside the skateboard community. including people from the worlds of music, arts, snowboarding, acting, photography and more.

WeSC CONTACT INFORMATION

PR pr@wesc.com

SALES & DISTRIBUTION INFORMATIONrza.sales@wesc.com

FOR MORE INFORMATION, PLEASE VISIT: wesc.com/chambers

wesc.com/pressfacebook.com/superlativeconspiracy

The people flying the flag of the Conspiracy are the people enjoying, wearing and representing the brand, and importantly also the WeActivists. Those great creatives, skateboarders, snowboarders, actors, musicians, chefs, models, artists and more who are all a part of the WeSC Family. Their representation of WeSC adds new and other dimensions; the things they do in their field of work and interest in the different genres of culture, sports, music and creativity. It all comes together and contributes to make WeSC the brand for intellectual slackers, creatives and supporters of streetfashion. The WeActivists – always a friend and never chosen at random - activate WeSC and WeSC activate them.

WeSC is not only about great products - it’s about good people coming together and doing great things. WeSC is the brand you involve in, feel for and want to be a part of. It’s not only a streetfashion brand and should not be categorized into a single category only: it’s a whole lot more, and always will be. The people, the collections, the friendship and family and the creativity that takes it forward. It’s the Superlative Conspiracy!

WeSC - For intellectual slackers worldwide.