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31-Jan-2012
1
OECD Copenhagen - 19/1/2012
Dr. Ing. Vassilis Nikolopoulos
CEO and co-founder
Welcome to the Social Smart Grid
Energy monitoring through Social networks
OECD Copenhagen - 19/1/2012
Use of Social Networks to change Energy behaviors
Founded in 2006 as R&D, legal entity from 2010
Deals with Web 2.0 smart metering & social energy nets
Applications on Social Soft Grid & Energy Informatics
- New vision: Social Energy Networks and Game mechanics
31-Jan-2012
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OECD Copenhagen - 19/1/2012
- Human brain creates motivation when the result follows actions
- Social Awareness drives energy efficiency
Social energy game mechanics motivation
awareness competition
incentives
OECD Copenhagen - 19/1/2012
Utility Smart
Metering
Energy Analytics
Meter Data
Management 2.0
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OECD Copenhagen - 19/1/2012
Revenue Business model
Take revenue shares from efficiency ratios
Taking license fees from incentive mechanisms (rewards)
offers ($/customers)
Social Rewards
Energy live services
OECD Copenhagen - 19/1/2012
Scaling up and difficulties
Adoption of social media increased penetration
Use of modern “gamification” with live incentives
However we need to maintain user’s engagement
Green CSR and ISO policies can speed-up engagement
Social viral marketing and social Green acceptance to
become a standard ? (Social Green actions)
31-Jan-2012
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OECD Copenhagen - 19/1/2012
Advises…
Social networks can boost penetration
Social groups create awareness -> motivation -> habits
Use Social media & directed social services for adaptation
Apply Game mechanics and offer social incentives
Alter social energy behavior and build reward schemes
OECD Copenhagen - 19/1/2012
Join communities and save energy…
Googling: intelen
http://gr.linkedin.com/in/vnikolop
http://twitter.com/intelen
http://www.intelen.com
